Plum 2% Niacinamide & Rice Water Gel Cream Moisturizer 25 G by Plum is reviewed and scored for the Indian skincare market by Flash AI. This product analysis covers performance across India's humid climate conditions in cities including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Kolkata. Prices are tracked across 13 Indian sellers including Amazon India, Nykaa, Purplle, and Flipkart. Flash AI Score: 77/100.

Plum 2% Niacinamide & Rice Water Gel Cream Moisturizer 25 G — Flash AI Score 77/100
Plum 2% Niacinamide & Rice Water Gel Cream Moisturizer 25 G image 1
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2% Niacinamide & Rice Water Gel Cream Moisturizer

This gel-cream moisturizer from Plum combines 2% Niacinamide and Rice Water to hydrate, brighten, and control sebum on the face.

4.3
283+ Verified Reviews
Best Price

Flash AI Score

77/100

283+ Verified Reviews

5 Major Platforms

Score Breakdown
Texture85/100
Oil Control80/100
Hydration75/100
Brightening70/100

Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.

Reviewed by Flash AI Editorial Team · Last updated March 2026.

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Best Deal
Amazon
In stock
₹265
Myntra
₹286Buy
Meesho
₹287Buy
Nykaa
₹304Buy
Nykaa Man
₹304Buy
Compare all 13 prices on Flash

What reviewers love

Strength

Ideal for oily/combo skin, non-greasy finish

Users with oily and combination skin find this gel cream exceptionally suitable, as it absorbs quickly without leaving a greasy residue, making it ideal for daily use and even under sunscreen.

11 User
Strength

Lightweight, fast-absorbing, non-sticky hydration

The moisturizer's lightweight, gel-cream texture is praised for its quick absorption, leaving the skin feeling hydrated and smooth without any stickiness or heaviness, making it suitable for all seasons.

10 User

Brightens skin and fades blemishes

The inclusion of 2% Niacinamide and Rice Water is noted for its benefits in brightening the skin, evening out skin tone, and reducing blemishes, leading to a clearer and more radiant complexion within a week of consistent use.

Provides long-lasting, all-season hydration

The moisturizer effectively hydrates the skin, providing long-lasting moisture without feeling heavy or causing dryness, and is noted to be suitable for all skin types and seasons.

6 more strengths on Flash

Worth knowing

!Limitation

Can cause breakouts for some users

Some users have reported experiencing breakouts, red bumps, or a bumpy texture after using this product, with some suggesting that the niacinamide concentration might be too high for their sensitive or acne-prone skin.

Low quantity for the price

Some users have noted that the product's quantity for the price is on the lower side, suggesting it might not be the most cost-effective option for everyone, despite its perceived benefits.

Can cause excess sweatiness on face

While praised for its brightening effects, some users have experienced excessive sweatiness on their face after application, which can be a concern in humid conditions or for those prone to sweating.

2 more limitations on Flash

One score. Best price. No sponsored results.

Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.

Our Analysis

Plum's 2% Niacinamide and Rice Water Gel Cream Moisturizer is a lightweight, gel-cream formulation for the face, targeting oil control, blemishes, dullness, and excess sebum. Plum offers it in 25g and 50g sizes, and it suits all skin types, with particular strength for oily, combination, and acne-prone skin. On Flash AI, this moisturizer earns a score of 77 out of 100, drawing from 283 reviews across 5 platforms. The score reflects strong performance in texture (85) and oil control (80), with solid marks for hydration (75) and brightening (70). The formulation is non-comedogenic, paraben-free, vegan, and cruelty-free, and Plum manufactures it in India for daily use by men and women.

Three key ingredients drive this formula. Niacinamide at 2% targets blemishes, supports skin brightening, and helps regulate sebum production. Reviewers confirm visible improvement in skin clarity and tone within a week of consistent daily use. Rice Water contributes additional brightening and hydration to the blend. Chamomile adds a calming quality to the formula. The gel-cream texture absorbs fast and leaves no stickiness or residue. The finish is matte, making this practical for daily wear and layering under sunscreen. The scent is green tea, light and unobtrusive.

Oily, combination, and acne-prone skin types benefit most from this moisturizer. Reviewers with these profiles consistently note quick absorption, no greasiness, and sustained shine control through the day. Those with dry skin can use it, though some find the hydration insufficient during colder months. Two consistent concerns appear in the reviews. Some users, particularly those with sensitive or reactive skin, report breakouts, red bumps, or a bumpy skin texture after use. A small number also note increased facial sweatiness post-application, which can be uncomfortable in humid Indian conditions. If your skin reacts to Niacinamide, patch test before adding this to your daily routine.

The Flash AI verdict: at ₹265 to ₹457 across 13 sellers, this gel cream is competitively priced for the benefits it delivers. The 25g size suits those wanting to trial the product before committing to the 50g. Some reviewers flag the quantity-to-price ratio as a concern, so the 50g format offers better long-term value. For oily and combination skin seeking lightweight, non-greasy daily hydration with brightening and blemish-targeting benefits, this product performs consistently. The lowest price starts at ₹265. That makes it accessible and worth trying for its target skin types.

"With a Flash AI Score of 77/100, Plum 2% Niacinamide & Rice Water Gel Cream Moisturizer 25 G earns its ranking through demonstrated, cross-platform results."

— Flash AI Editorial Team
Specifications
Highlighted FeaturesNon-comedogenic
Skin TypeAll Skin Types, Oily, Acne Prone, Normal, Dry, Combination
ScentGreen Tea
Size25g, 50g
FinishMatte
TextureLightweight
ConcernsAcne, Blemishes, Dullness, Sebum Overproduction, Extra Shiny Skin
Daily UseYes
Ideal ForMen & Women
FormulationGel Cream

About Plum

Plum

Plum is an Indian skincare and haircare brand known for its clean, vegan formulations that blend active ingredients like salicylic acid, niacinamide, and fruit AHAs with plant-based extracts. Their product range spans face washes, toners, moisturisers, and shampoos, catering to everyday skin and hair concerns at an accessible price point. Plum products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.

How it compares

Features 2% Niacinamide & Rice Water Gel Cream Cetaphil Moisturising Lotion CeraVe Moisturizing Lotion Foxtale Essentials Daily Moisturizer
Key Actives Niacinamide, Rice Water, Chamomile Ceramides, Hyaluronic AcidNiacinamide, Hyaluronic Acid…
Best For Men & Women Men & WomenMen & WomenMen & Women
Fragrance Green Tea Unscented
Price From ₹265 ₹215₹507₹156

What buyers say

Read all 283+ reviews
★★★★☆

"This one's a good lightweight moisturizer perfect for oily skin girliess ! I've been using this combined with a niacinamide serum and it's been doing good so far. The quantity seems to be a bit small but since I only use it for my face it's okay. Go for it if you want to buy a good lightweight moisturizer."

V
Verified Buyer on Myntra
★★★★★

"Cream is too light its texcher is also so smooth . Cream is soft very moisturzing it is good for dark sport pegmentetion blemish il."

V
Verified Buyer on Smytten
★★★★★

"Very good oil free best for oily skin"

V
Verified Buyer on Flipkart

Frequently asked questions

How often should I use this moisturizer, and what is the correct application method?

This moisturizer suits daily use. Take a sufficient amount and apply it evenly across your face in slow, upward and outward circular motions. You can use it in the morning and evening as part of your skincare routine.

Is this moisturizer suitable for oily and combination skin?

Yes, this gel cream works particularly well for oily and combination skin. Reviewers with these skin types consistently report quick absorption, a non-greasy finish, and effective shine control throughout the day. The matte finish also makes it easy to layer under sunscreen.

How does Niacinamide work in this gel cream?

Niacinamide at 2% targets blemishes, helps even out skin tone, and supports sebum regulation. Reviewers report clearer, more radiant skin within a week of consistent use. It also contributes to the brightening benefit that the product highlights as visible within 2 weeks.

How long does it take to see visible results from this moisturizer?

Reviewers note improvements in skin tone and blemish clarity within a week of consistent daily use. The product's key highlights indicate visible skin brightening within 2 weeks of regular application. Individual results vary depending on skin type and consistency of use.

Can this moisturizer cause breakouts or skin reactions?

Some users, particularly those with sensitive or reactive skin, have reported breakouts, red bumps, or a bumpy skin texture after using this product. The 2% Niacinamide concentration may be too high for some sensitive skin types. Patch test on a small area before using it daily.

How does a gel cream differ from a regular face cream?

A gel cream has a lighter, water-based consistency compared to a traditional face cream. It absorbs faster and leaves less residue, making it better suited to oily or combination skin, especially in warm and humid Indian conditions. Regular face creams are richer and work better for very dry skin in cooler months.

Where can I buy this moisturizer at the lowest price?

This moisturizer is available from ₹265 across 13 sellers. Platforms like Amazon India, Flipkart, and Nykaa typically list this product and may have active deals or coupons. Compare prices across sellers before buying to get the best rate.

What does this moisturizer feel like on the skin?

Reviewers describe this as extremely lightweight, with many comparing the application feel to water on the face. It absorbs instantly, leaves no stickiness, and delivers a matte, non-shiny finish. The green tea scent is light and fades quickly after application.

Is this moisturizer non-comedogenic and safe for daily use on acne-prone skin?

The formulation carries a non-comedogenic rating, meaning it does not clog pores, and the product specs list acne-prone skin as a target type. However, some users do report breakouts. A patch test is advisable before daily use if your skin is reactive.

Does this moisturizer help with acne scars?

This moisturizer targets blemishes and uneven skin tone through 2% Niacinamide, and reviewers report a clearer, more radiant complexion with consistent use. It is not a treatment for acne scars. For active scarring, consult a dermatologist for targeted options.

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