Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream | 15 gm(Face Moisturizer and Day Cream) by Plum is reviewed and scored for the Indian skincare market by Flash AI. This product analysis covers performance across India's humid climate conditions in cities including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Kolkata. Prices are tracked across 2 Indian sellers including Amazon India, Nykaa, Purplle, and Flipkart. Flash AI Score: 78/100.

Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream | 15 gm(Face Moisturizer and Day Cream) — Flash AI Score 78/100
Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream | 15 gm(Face Moisturizer and Day Cream) image 1
Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream | 15 gm(Face Moisturizer and Day Cream) image 2

ThinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream

Plum designed this gel cream around 2% Niacinamide and Rice Water Extract to address blemishes, uneven skin tone, and daily hydration without greasiness.

4.2
283+ Verified Reviews
Best Price

Flash AI Score

78/100

283+ Verified Reviews

5 Major Platforms

Score Breakdown
Brightening85/100
Hydration80/100
Texture75/100
Skin Concerns65/100

Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.

Reviewed by Flash AI Editorial Team · Last updated March 2026.

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₹206
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What reviewers love

Strength

Non-oily hydration for oily, acne-prone skin

Users with oily and acne-prone skin find this gel cream to be a "saviour" as it provides hydration without any greasiness or oiliness, making it suitable for daily use.

1 User
Strength

Lightweight, fast-absorbing gel texture

The lightweight, water-based texture of this gel cream absorbs instantly, providing a "dewy" and "plumped" look without clogging pores, making it a favorite for many.

YouTube Amazon 5 User

Niacinamide and rice water brighten and soften

The inclusion of 2% niacinamide and rice water is praised for its effectiveness in brightening the skin, fading blemishes, and improving overall skin texture and softness.

All-day hydration with a matte finish

This gel cream is noted for providing good hydration and a "velvety matte finish" without feeling heavy, making it suitable for all skin types and seasons.

7 more strengths on Flash

Worth knowing

!Limitation

Can cause breakouts for some oily skin types

Despite its benefits for many, some users with oily skin have experienced breakouts and a "bumpy texture" after using this gel cream, indicating it may not suit all skin types.

May cause redness or flushing

Some users have reported that the 2% niacinamide concentration, while generally considered beginner-friendly, can still cause adverse reactions like "red bumps" and "skin flushing" for sensitive individuals.

Can ruin texture, cause fungal bumps

A user mentioned that the product "ruined their skin texture" and caused "fungal bumps," highlighting a potential for severe adverse reactions in some individuals.

2 more limitations on Flash

One score. Best price. No sponsored results.

Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.

Our Analysis

The Plum thinkDERMA 2% Niacinamide and Rice Water Clear Moisture Gel Cream is a lightweight gel-cream moisturiser designed for daily use across all skin types, including oily, combination, dry, normal, and sensitive. On Flash AI, it scores 78/100, informed by 283 verified reviews collected across 5 platforms, with standout category scores in Brightening (85) and Hydration (80). Available in a 15g size suited to a first trial or travel use, the product is intended for both morning and evening application.

Four active ingredients anchor the formulation. 2% Niacinamide, a well-established skin active, works to target blemishes, even out skin tone, and improve texture with consistent use. Rice Water Extract contributes brightening and skin-softening properties. Matmarine helps regulate sebum production and refine the appearance of pores, contributing to the natural matte finish that users consistently highlight in reviews. Cactus Water functions as a lightweight hydrating component that prevents the formula from feeling heavy on the skin. The formula is fragrance-free and free from synthetic fragrances and parabens, with both vegan and cruelty-free certifications confirmed in the product specs.

Oily and acne-prone skin types report the most consistent benefit from this gel cream. Reviewers describe the texture as fast-absorbing and non-greasy, providing hydration without heaviness or pore-clogging. However, not every user has had a positive experience. Some with oily skin have reported breakouts and a bumpy skin texture following use. In isolated cases, reviewers mentioned what they described as fungal bumps and worsened skin texture overall. The 2% niacinamide concentration, while considered approachable for most skin types, has still caused redness and skin flushing in some sensitive users. If your skin is reactive or you are new to niacinamide, a patch test before full-face application is a sensible first step.

Flash AI verdict: priced between ₹206 and ₹617 across two sellers, the value you get depends significantly on where you buy. At ₹206, this gel cream offers strong value: fragrance-free brightening, sebum control via Matmarine, and lightweight hydration in a vegan, cruelty-free format. Review sentiment holds up across texture, absorption speed, and visible skin brightening over time. Dry skin users may find the gel format less satisfying through colder months. For most adults with oily or combination skin navigating Indian heat and humidity, this is a well-formulated, fairly priced daily moisturiser that follows through on its core brightening and hydration claims.

"With a Flash AI Score of 78/100, Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream | 15 gm(Face Moisturizer and Day Cream) earns its ranking through demonstrated, cross-platform results."

— Flash AI Editorial Team
Specifications
Active Ingredients2% Niacinamide, Rice Water Extract, Matmarine, Cactus Water
Skin TypeAll, Combination, Dry, Normal, Oily, Sensitive
ScentFragrance Free
BenefitsMoisture, Blemish Clearing, Brightening, Skin Texture Improvement, Oil Regulation, Skin Nourishment, Skin Smoothening
Age RangeAdult
Item FormGel
Finish TypeNatural
Ideal UsageAM & PM
Item Weight15 g
Net Quantity15g

About Plum

Plum

Plum is an Indian skincare and haircare brand known for its clean, vegan formulations that blend active ingredients like salicylic acid, niacinamide, and fruit AHAs with plant-based extracts. Their product range spans face washes, toners, moisturisers, and shampoos, catering to everyday skin and hair concerns at an accessible price point. Plum products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.

What buyers say

Read all 283+ reviews
★★★★★

"My fav, not affordable but should be affordable,it's suit so well on my oily acne prone skin,no oiliness, texture water based amazing , natural ingredients not harm in my skin amazing product, definitely buy, saviour for oily acne prone skin."

V
Verified Buyer on Amazon
★★★★★

"Very effective for oily and combination skin types. Hydrates skin very well without making the face oily. The product is lightweight quickly absorbs into ..."

V
Verified Buyer on Google
★★★★☆

"Plum blue series is soo good and the quantity of product is very LOW for the price but its hydration level is good . It is lightweight and it doesn’t make my skin oily . And bonus point it is fragrance free ."

V
Verified Buyer on Amazon

Frequently asked questions

How should I apply this gel cream and how often can I use it?

Apply a small amount to clean, dry skin and massage gently until fully absorbed. The product specs confirm it is suitable for both AM and PM use, making it a practical option for morning and evening routines. The lightweight gel texture means it sits comfortably under sunscreen in the morning without pilling.

Which skin type gets the best results from this moisturiser?

Oily and combination skin types report the most consistent positive outcomes, with reviewers describing it as a non-greasy solution for daily hydration. The formula is listed as suitable for all skin types including dry, normal, and sensitive. Dry skin users may want to assess whether the gel format provides sufficient moisture during colder months or in drier climates.

How does 2% Niacinamide benefit the skin in this gel cream?

Niacinamide works to target blemishes, even out skin tone, and improve overall skin texture over time. At 2%, the concentration is approachable for most skin types. Reviewer feedback confirms visible improvements in brightness and blemish reduction with consistent use, though a small number of sensitive skin users have reported mild redness after application.

How long does it take to see noticeable results with regular use?

The product highlights reference visibly brighter skin in as little as 14 days of consistent use. Reviewer insights support gradual improvements in skin brightness and texture over time, though individual timelines vary based on skin type and the specific concerns you are targeting.

Is this gel cream suitable for sensitive or reactive skin?

The fragrance-free formulation removes a common irritant, which is a meaningful advantage for sensitive skin. However, some reviewers have reported redness, flushing, and red bumps after use, possibly linked to the niacinamide. A patch test on a small area before full-face application is advisable for anyone with reactive or easily irritated skin.

How does this gel cream differ from a standard face moisturiser?

Standard face moisturisers typically rely on heavier, oil-based emulsions that can feel rich or occlusive. This product uses a gel-cream format with water-based ingredients including Cactus Water and Rice Water Extract, which sit lighter on the skin. It also includes actives like 2% Niacinamide and Matmarine that target blemishes, sebum production, and uneven skin tone, going beyond basic moisture delivery.

Where can I buy this gel cream at the lowest price?

This product is available from two sellers with prices ranging from ₹206 to ₹617. The ₹206 price point typically appears during sales and promotional offers. Comparing prices across platforms before purchasing is the most reliable way to secure the best deal on each order.

What texture and finish does this gel cream leave on the skin?

Reviewers consistently describe it as lightweight and fast-absorbing, with no greasy or sticky residue left behind. The finish is natural, ranging from dewy to what several users describe as a velvety matte feel. The water-based gel format makes it particularly comfortable to wear through India's humid conditions.

Is it safe to use 2% Niacinamide on skin every day?

Dermatological consensus suggests that niacinamide at 2% is a low concentration considered suitable for most adults with regular, daily use. A small number of reviewers in this product's feedback reported redness and skin flushing after application, indicating that sensitive skin types should patch test before committing to daily full-face use.

What is Matmarine and what does it do in this formula?

Matmarine is listed as a hero active ingredient in this gel cream. Its function in this formulation is sebum regulation and pore refinement, contributing to the matte, non-shiny finish that oily skin reviewers frequently highlight. It is not a standard ingredient found in most everyday moisturisers, giving this formula a more targeted approach to oil control.

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