Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users praise the Maybelline Color Sensational Ultimatte Lipstick for its smooth, creamy application and comfortable, lightweight feel on the lips, with some noting it doesn't feel drying.
The lipstick delivers intense, bold color payoff with high-performance pigments, making shades vibrant and noticeable, suitable for creating a statement look.
The slim, luxe bullet design of the Maybelline Ultimatte Slim Sticks allows for precise application and easy handling, making it convenient for on-the-go touch-ups and fitting easily into small bags.
The Ultimatte lipstick formula is described as an 'extreme matte' with texture-blurring gels, providing a sophisticated matte finish that users find appealing for various looks.
Some users have reported that the lipstick can feel dry on the lips, contradicting the 'non-drying' claims and leading to discomfort for some individuals.
There are conflicting reports regarding the longevity of the lipstick, with some users stating it does not last long, even less than two hours, and requires frequent reapplication.
Some users have described the texture as 'gritty' or 'chipku' (sticky), which can be off-putting and negatively impacts the comfortable wear experience.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Maybelline New York Color Sensational Ultimatte Lipstick in More Cedar is a full-coverage matte lipstick built around a blurring effect formula. It earns an AI Score of 70 out of 100 on Flash AI, based on 20074 verified reviews across 5 platforms. Color payoff is its strongest attribute, scoring 85 out of 100, while longevity trails at 55 out of 100. More Cedar is a rich brown shade that reviewers specifically call out as flattering for darker and dusky complexions, making it a strong choice for a broad range of Indian skin tones.
The Ultimatte formula combines two key components: Jojoba Oil and an ultra-fine powder blend. Jojoba Oil brings a moisturizing quality to what is traditionally a drying finish, helping the lipstick glide on without pulling at the lips. The ultra-fine powder blend drives the blurring effect, softening the appearance of lip texture and delivering a smooth, velvety matte look. The stick weighs 1.7g, and the slim bullet design makes precise application straightforward, even without a mirror. The formula is cruelty-free and suitable for all skin types.
If your lips run dry, apply a light layer of lip balm before use. Some users report the texture feeling gritty or sticky rather than smooth, and wear time can fall shorter than expected, with certain reviewers noting reapplication needed within two hours. Those with very dry lips may find the formula drying despite the Jojoba Oil content. The shade More Cedar performs well on medium to deep skin tones, and reviewers specifically mention it as flattering for dusky complexions. Note that lighter shades in this line have drawn complaints about insufficient pigmentation, though More Cedar does not fall in that category based on review data.
Flash AI rates this lipstick at 70 out of 100. At ₹389, it delivers strong color payoff and a genuinely matte, blurring finish at an accessible price point. The price range stretches from ₹389 to ₹1763 across 15 sellers, so compare before you buy. Across 5 platforms and 20074 reviews, the consensus is that this lipstick is a solid performer for the price if you prioritize color intensity and a sophisticated matte finish over all-day wear. If you need a lipstick that lasts through long events without reapplication, the longevity score of 55 out of 100 is worth keeping in mind. For everyday use with touch-ups available, More Cedar is a worthwhile pick.
"With a Flash AI Score of 70/100, MAYBELLINE New York Color Sensational Ultimatte Lipstick - More Cedar - 1.7g earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMaybelline New York is a globally recognised cosmetics brand offering an extensive range of makeup products, including lipsticks, mascaras, and lip colours. Known for its bold colour payoffs and long-wear formulas — particularly its Super Stay and Colossal lines — the brand delivers affordable, trend-forward makeup accessible to all. Maybelline New York products are widely available across major Indian marketplaces including Amazon, Nykaa, Flipkart, Myntra, Meesho, and Purplle.
| Features | Color Sensational Ultimatte Lipstick | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Jojoba Oil, Ultra-fine powder blend | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | — | — | — | — |
| Price From | ₹389 | ₹129 | ₹237 | ₹444 |
"The Maybelline Color Sensational Ultimate Slim Lipstick provides a smooth, creamy application with vibrant color payoff. Many reviewers noted it is not ..."
"I love the texture of this lipstick. It's creamy and doesn't dry out my lips."
"Waterproof:Yes. Pigment:Very pigmented. The lipstick is quite dry, i don't like it. And the colour shown in Shopee can be misleading. I advised for anyone ..."
Apply the Color Sensational Ultimatte Lipstick directly from the slim bullet, starting at the center of your lips and working outward. The slim design allows for precise application without a lip liner. For fuller coverage, apply a second layer and press your lips together gently. The lightweight stick formula makes it easy to control color buildup and keep edges clean.
Yes. Reviewers specifically mention More Cedar as a shade that works well for darker and dusky complexions. The rich brown falls in a color family that complements deeper skin tones without appearing too stark or washed out. It is one of the shades in this line most consistently praised for its flattering effect on medium to deep Indian skin.
The ultra-fine powder blend creates the blurring effect that defines the Ultimatte formula. It smooths over lip texture and delivers a velvety, extreme matte finish. This component is what sets the Ultimatte apart from a standard matte lipstick, which typically gives flat color without any texture-softening effect.
Wear time is where this lipstick shows the most variation among users. Some reviewers report the color lasting through a full day, while others note significant fading within two hours, particularly after eating or drinking. Touch-ups are advisable for sustained wear. The longevity score of 55 out of 100 on Flash AI reflects this inconsistency across verified reviews.
If your lips are prone to dryness, applying a thin layer of lip balm before this lipstick is a practical step. Some reviewers report the formula feeling dry on the lips despite its non-drying claim. Letting the balm absorb for about a minute before applying the lipstick can improve comfort and help the color go on more evenly.
The Ultimatte formula adds two elements that a standard matte lipstick typically lacks: Jojoba Oil for moisture and an ultra-fine powder blend for a blurring finish. A regular matte lipstick usually delivers flat color with a dry, sometimes stiff feel. This formula targets a more comfortable experience, though some users still find the matte finish drying depending on their lip condition.
This lipstick is available across 15 sellers, with prices starting at ₹389. Checking platforms like Amazon India, Flipkart, and Nykaa gives you the best chance of finding it near the lowest price point. The wide price range, from ₹389 to ₹1763, makes comparing sellers before purchasing a worthwhile step.
Most reviewers describe the texture as smooth and creamy on application, with a lightweight feel that does not weigh down the lips. The matte finish settles without the tight, stiff sensation common to many classic matte formulas. A portion of users report a gritty or sticky texture, so individual experience can vary. The blurring effect from the ultra-fine powder blend contributes to the overall softened, velvety feel.
Jojoba Oil is a plant-derived ingredient widely considered safe for lip application. In this formula, it serves a moisturizing function, helping to offset the potential dryness that matte finishes can cause. If you have a known sensitivity to plant-derived oils, check with a dermatologist before use.
More Cedar is a rich brown shade that reviewers recommend specifically for dusky and deeper Indian skin tones, and it reads as a flattering, wearable choice for daily use. The matte finish suits polished everyday looks. Keep in mind that reapplication after meals is likely given the wear time variability noted across reviews.