Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users appreciate the creamy texture that glides smoothly onto the lips, providing a comfortable, non-drying matte finish that feels hydrating due to ingredients like shea butter and honey nectar.
The lipstick offers highly pigmented shades that provide rich, vibrant color in a single swipe, making it easy to achieve full coverage without needing a lip liner.
The shades are designed to be flattering on a wide range of skin tones, from fair to deeper complexions, offering a natural-looking finish that enhances the complexion for everyday wear or special occasions.
The lipstick is praised for its smooth application and creamy consistency, allowing it to glide effortlessly onto the lips without feeling heavy or sticky.
While marketed as long-lasting, the lipstick does not have significant staying power and can wear off easily, especially after eating or drinking, requiring frequent reapplication throughout the day.
The shade 'Touch of Spice' is described by some users as a dark plum color, which differs from its on-screen appearance and expectations of a lighter pink shade, indicating potential discrepancies in color representation.
The lipstick is not smudge-proof or transfer-proof, meaning it can transfer onto other surfaces or clothing, which is a common characteristic of creamy matte formulas.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Maybelline New York Color Sensational Creamy Matte Lipstick in shade 696 Burgundy Blush is a full-coverage bullet lipstick that delivers bold colour with a hydrating, non-drying matte finish. It earns an AI Score of 72/100 on Flash AI, drawn from 72705 verified reviews across 5 platforms. The score reflects high marks in colour payoff at 90/100 and comfort at 85/100, with longevity at 45/100 standing as the clear underperformer and the primary source of negative reviewer feedback.
Two key ingredients drive the formula, both listed in the specs: shea butter and honey nectar. Shea butter functions as an emollient, softening lip texture and preventing the tight, dry sensation that many matte formulas produce. Honey nectar contributes to the hydrating character that reviewers consistently cite as a standout feature. The bullet format applies directly to the lips without requiring a brush or liner. The specs classify the finish as creamy matte, a category that sits between a full liquid matte and a traditional cream lipstick, delivering the flat, pigmented appearance of a matte while maintaining enough slip to avoid discomfort. The product carries a paraben-free and cruelty-free designation per its specs.
This lipstick works well for adults across all skin tones who want a single-swipe, full-coverage colour for daily or occasion wear. Reviewers confirm the shades look flattering across complexions ranging from fair to deeper skin tones. That said, the negative feedback warrants honest attention. The formula does not hold well through meals or drinks, and reapplication becomes a realistic expectation during the day. Transfer is also a known limitation: the creamy matte texture leaves marks on cups, glasses, and clothing. Some users also find the formula heavy with a full application, and suggest applying it as a tint with a brush for a more comfortable experience.
Flash AI rates this as strong value at the lower end of its price range. At ₹180, the colour payoff and comfortable feel justify the spend. At ₹379, the value equation weakens given the limited longevity the formula delivers. The verdict: buy this lipstick if you want accessible, well-pigmented colour and you are comfortable touching up after meals. If you need a formula that survives a full day without reapplication, this product will not meet that requirement. For everyday wear with a tube in your bag, the Burgundy Blush shade earns its place.
"With a Flash AI Score of 72/100, Maybelline New York Color Sensational Creamy Matte Lipstick 696 Burgundy Blush earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMaybelline New York is a globally recognised cosmetics brand offering an extensive range of makeup products, including lipsticks, mascaras, and lip colours. Known for its bold colour payoffs and long-wear formulas — particularly its Super Stay and Colossal lines — the brand delivers affordable, trend-forward makeup accessible to all. Maybelline New York products are widely available across major Indian marketplaces including Amazon, Nykaa, Flipkart, Myntra, Meesho, and Purplle.
| Features | Color Sensational Creamy Matte Lipstick | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Shea Butter, Honey nectar | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | — | — | — | — |
| Price From | ₹180 | ₹129 | ₹237 | ₹444 |
"Okay so for the girls with ivory with neutral-to-warm undertones 🤍✨ just like mine this lipstick is perfect 🧡😻😻😻😻 It's Rosy-brown nude (a hint of mauve warmth) It’s that perfect spiced rose like a natural lip flush mixed with soft brown warmth. When I wear Touch of Spice, it looks like the perfect rosy-brown nude on my lips — not too pink, not too brown, just the right balance. The finish feels soft and matte but creamy, so it doesn’t dry my lips. It actually looks so natural on my ivory skin, like my own lip color but better. It brightens my face and matches perfectly with my red outfits — elegant but still simple enough for daily wear. I love how it gives that “put-together but effortless” vibe — I can wear it to college, malls, or even weddings, and it still looks perfect every time. Thank you Amazon I just love it 😍😍😍😍❤️❤️❤️❤️❤️❤️❤️ I will recommend it so much thank you Maybelline 😍😍😍😻😻"
"Okay so I?ve been using this Maybelline lipstick for a few days now and I?m honestly obsessed. The texture is super smooth ? it glides on like butter and ..."
"Very good lipstick. Doesn't make lips dry and dehydrated like other lipstick and that's what I like about it as most lipsticks make my lips chappes. The colour is also very good. Very easy to apply and the tube is also good. The stain doesn't last long though and if you eat or anything you would have to reapply. Another thing I don't like about it is the smell. It's not very pleasant. Overall very good lipstick at this price because it's not drying and won't make you lips feel like sandpaper."
Apply the bullet directly to clean, dry lips. A single swipe delivers full coverage, so you do not need a lip liner or additional layering for a bold finish. For a lighter, more tinted look, reviewers suggest applying it with a brush instead of directly from the bullet to reduce the feeling of heaviness.
Yes. The specs state this lipstick suits all skin tones, and reviewers confirm the shades look flattering across complexions ranging from fair to deeper skin tones. This gives Burgundy Blush broad wearability for everyday and occasion use across different Indian skin tone profiles.
Shea butter is listed as a key ingredient in the specs. It acts as an emollient, softening lip texture and reducing the drying sensation that standard matte formulas typically produce. This is a primary reason reviewers describe the finish as comfortable and hydrating despite its matte classification.
The colour effect is immediate. Reviewers note that a single swipe delivers full, vibrant coverage without the need for layering or a separate lip liner. The hydrating feel from shea butter and honey nectar is also noticeable on first use.
The formula is paraben-free and cruelty-free, which addresses a common concern for those with sensitivity to certain preservatives. Shea butter and honey nectar contribute a hydrating effect that may benefit dry lips. However, some users find the formula feels heavy with a full application, so those with very sensitive lips may prefer applying it lightly or with a brush at first.
Unlike a glossy or satin lipstick, this formula delivers a flat, non-reflective matte finish with full coverage in a single swipe. The shea butter and honey nectar formulation makes it more comfortable than traditional dry matte formulas. The trade-off is transfer: creamy matte formulas are not transfer-proof, so marks on cups or clothing are expected with regular wear.
This lipstick is available from 10 sellers, with prices starting at ₹180. Comparing prices across major Indian e-commerce and beauty platforms before purchasing gives you the best chance of finding the lowest available price, as pricing varies between ₹180 and ₹379 across sellers.
The finish sits flat and non-glossy without the heavy, tight sensation common in traditional matte lipsticks. Reviewers consistently describe it as smooth and comfortable, with a hydrating quality that does not feel sticky or tacky. Some users do note the formula can feel heavier with a full, direct application from the bullet.
Both shea butter and honey nectar are widely used cosmetic ingredients in lip products and carry a strong safety record for daily topical use. The formula is also paraben-free, which removes a preservative that some users prefer to avoid. No specs or reviewer-reported concerns flag these specific ingredients as causing irritation.
Based on verified reviewer feedback, the colour does not hold strongly through meals or drinks. The longevity score of 45/100 on Flash AI reflects this limitation directly. Reapplication throughout the day is a realistic expectation, particularly after eating or drinking. For events where long-lasting colour without touch-ups matters, this formula has clear limitations and pairing it with a lip liner along the edges can help extend the appearance of wear.