Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users find the Maybelline Color Sensational Creamy Matte Lipstick to be moisturizing and comfortable for extended wear, avoiding the typical dryness associated with matte formulas. The creamy texture glides smoothly, making application effortless without tugging.
The Maybelline Color Sensational Creamy Matte Lipstick offers impressive pigmentation, delivering rich, vibrant color in just one to two swipes. This ensures full opacity and a bold look without needing multiple applications.
The 'Nude Nuance' shade is frequently praised as a universally flattering deep brown nude with warm undertones, making it an elegant and bold choice suitable for everyday wear across various skin tones.
The lipstick features a smooth, creamy texture that applies evenly in a single swipe, providing a rich color payoff. Its lightweight feel contributes to a comfortable wearing experience throughout the day.
Some users report that the Maybelline Color Sensational Creamy Matte Lipstick can be drying and may appear purplish-gray as it dries. There are also concerns that the lipstick can bleed outside the lip line, and that the colors may not always match marketing materials or expectations.
The longevity of the Maybelline Color Sensational Creamy Matte Lipstick is a point of concern for some users, who report that it wears off significantly, especially after eating. This contradicts the 'long-lasting' claim for some.
There are mixed reports on the quality, with some users suggesting that the lipstick's performance and consistency can vary depending on the stock. Some shades, like 'screw,' have been described as drying and greyish, while 'nut' was noted as leaky and spreading.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Maybelline New York Color Sensational Creamy Matte Lipstick in Touch of Spice 660 is a full-coverage bullet lipstick designed to deliver bold color with a smooth, non-drying matte finish. It earns an AI Score of 73 out of 100 on Flash AI, backed by 41,888 verified reviews across 5 platforms, making it one of the more widely reviewed lipsticks in its category. The score reflects strong performance in color payoff (85) and comfort (80), with longevity (55) being the area that draws the most criticism.
The formula relies on honey nectar as its key listed ingredient, which contributes to the moisturizing and comfortable wear that reviewers frequently highlight. The creamy texture applies evenly in a single pass, delivering full coverage without the stiffness or tugging typical of drier matte formulas. It is cruelty-free, weighs 3.9g, and carries a shelf life of 36 months. The formulation is a classic bullet, meaning direct application from the tube is both precise and convenient. Touch of Spice 660 falls within the nude, purple, reds, and pink color family, giving it a warm, nuanced depth suited to a range of occasions from weddings to parties.
This lipstick works well for those who want a matte finish without sacrificing lip comfort, particularly users with normal to oily lips who find heavy conditioning formulas too slick. However, some reviewers report that the lipstick can appear purplish-gray as it dries, and that the shade may not always match promotional imagery. Users also flag that the color fades noticeably after eating, which contradicts the long-lasting claim for some. Those with very dry lips should proceed with caution, as a subset of users find the formula drying despite its creamy texture. Applying a thin layer of lip balm underneath may help. There are also isolated reports of the lipstick bleeding outside the lip line, so using a lip liner is worth considering for precise application.
At a price range of ₹207 to ₹3,070 across 13 sellers, the value equation here is clear. At the lower end of that range, this lipstick is a strong buy for the color payoff and comfort it delivers. The wide price spread is worth paying attention to since you should compare sellers before purchasing to avoid overpaying. Based on review sentiment, it performs best as a daily wear or occasion lipstick where you plan to reapply after meals. If you need all-day wear without touch-ups, the longevity score of 55 signals you should manage expectations. For the price at the low end, the Color Sensational Creamy Matte is a solid, dependable choice for most users.
"With a Flash AI Score of 73/100, Maybelline New York Color Sensational Creamy Matte Lipstick (3.9g) 660 Touch of Spice earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMaybelline New York is a globally recognised cosmetics brand offering an extensive range of makeup products, including lipsticks, mascaras, and lip colours. Known for its bold colour payoffs and long-wear formulas — particularly its Super Stay and Colossal lines — the brand delivers affordable, trend-forward makeup accessible to all. Maybelline New York products are widely available across major Indian marketplaces including Amazon, Nykaa, Flipkart, Myntra, Meesho, and Purplle.
| Features | Color Sensational Creamy Matte Lipstick | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Honey nectar | Jojoba Oil, Glycerine | ||
| Best For | Weddings | |||
| Fragrance | — | — | — | — |
| Price From | ₹207 | ₹129 | ₹237 | ₹444 |
"Is an absolute must-have on my nightstand! I love using it as part of my nightly routine, right after applying my cuticle oil from the same brand. It feels ..."
"Maybelline Creamy Matte Lipstick ? Nude Nuance 657Shade: A universally flattering deep brown nude with warm undertones ? elegant and bold at once.Finish ..."
"This Maybelline lipstick is absolutely amazing! ? The color is rich vibrant and gives a smooth even finish in just one swipe. It feels light and comfortable ..."
Apply directly from the bullet in one to two swipes for full coverage. Reviewers note the creamy texture glides on evenly without tugging, so no base coat is strictly necessary. If you have concerns about bleeding outside the lip line, pairing it with a lip liner will give you a cleaner edge.
The formula contains honey nectar and is described as moisturizing, and many reviewers find it comfortable for extended wear without dryness. However, a subset of users do report that it can feel drying, particularly as it sets. If you have very dry lips, applying a thin layer of lip balm beforehand may help improve comfort.
Honey nectar is the key listed ingredient in this formula. It contributes to the moisturizing and non-drying wear that reviewers frequently highlight, helping the lipstick feel comfortable on the lips rather than stiff or tight the way some matte formulas can.
The specs state up to 12 hours of wear, but reviewer feedback paints a more nuanced picture. Color holds reasonably well during normal wear, but fades noticeably after eating or drinking. Expect to reapply after meals. For occasions where you will be eating frequently, carry the tube for touch-ups.
The product is listed as cruelty-free and suitable for all skin types. There are no reports of widespread irritation in the review data. However, some users have noted shade inconsistency across batches, and isolated reports mention the formula feeling drying for certain shades. Patch testing on your inner lip is a sensible precaution if you have sensitive skin.
A regular matte formula typically delivers a flat, dry finish that can feel tight and emphasise lip texture. A creamy matte, like this one, blends matte pigmentation with a smoother, more hydrating base so the color sits comfortably without completely stripping moisture. Reviewers of this product specifically call out the lack of the typical dryness associated with matte lipsticks.
This lipstick is available across 13 sellers, with prices starting from ₹207. Comparing prices across platforms before purchasing is recommended, as the price range goes up to ₹3,070 depending on the seller and bundle. Buying from a verified seller ensures you receive an authentic product.
The finish is creamy matte, meaning it looks flat and color-rich but does not feel stiff or papery. Reviewers describe a smooth, lightweight feel that does not weigh the lips down. The bullet applies evenly in a single swipe, and the color appears full and opaque without the heavy, waxy feel of older matte formulas.
Honey nectar is a widely used cosmetic ingredient with a well-established safety profile in lip products. It is used here for its moisturizing properties. The product is listed as suitable for all skin types, and there are no safety warnings associated with this ingredient in the provided product data.
Touch of Spice 660 sits within the nude, purple, reds, and pink color family according to the specs, giving it a warm, spiced depth. For similar tones, look at other shades in the Color Sensational Creamy Matte range that fall within the nude or warm-red family. The Color Sensational line covers a broad shade range, so comparing swatches on your skin tone before purchasing is the best approach.