Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Your lips will feel comfortable and hydrated throughout the day, avoiding the dryness often associated with matte lipsticks, thanks to the inclusion of hyaluronic acid.
Enjoy a rich, vibrant color payoff from the first swipe that stays put for extended periods, minimizing the need for frequent touch-ups throughout your day.
This lipstick offers a smooth, lightweight feel on your lips, ensuring comfort even during long wear, and provides a sophisticated matte finish without feeling heavy.
The lipstick is designed to be smudge-proof and transfer-proof, meaning it won't easily rub off on cups or clothing, allowing you to eat and drink with confidence.
The price point of 799 INR is considered high by some, with reviewers suggesting it might be more appropriate for a lower price range given the packaging.
It takes a few minutes for the lipstick to fully set and achieve its matte finish after application, during which time you should avoid pressing your lips together.
Some shades might feel slightly sticky on the lips, although it's generally not uncomfortable, this can be a minor drawback for those who prefer a completely dry matte feel.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Lakme 9to5 Hya Matte Lipstick is a crayon-style matte lip colour designed for all-day wear without the discomfort of dry, tight lips. Formulated with hyaluronic acid and shea butter, it targets one of the most common complaints against matte lipsticks: the drying effect. On Flash AI's scale, this lipstick scores 78/100, drawing from 216 verified reviews across 5 platforms. Hydration scores particularly high at 90, with longevity close behind at 85, signalling that everyday wearers find it both comfortable and long-lasting.
The formula centres on two key ingredients. Hyaluronic acid, known for its moisture-retention properties, helps keep your lips from feeling parched even under a matte finish. Shea butter adds softness and nourishment, complementing the hydration layer. Together, they give the 9to5 Hya Matte its distinguishing quality: a finish that looks flat without feeling flat. The rose-scented crayon formula comes in the Afterhours Wine shade, a deep plum tone that delivers bold colour payoff from a single swipe. Reviewers consistently note the smudge-proof and transfer-proof performance, meaning it holds up through meals and drinks without leaving marks on glasses or clothing.
This lipstick suits anyone who loves the matte look but struggles with dryness or discomfort during long wear. The hydration score of 90 reflects genuine satisfaction from wearers with drier lips. A few points are worth your attention before buying. The lipstick takes a few minutes to fully set to its matte finish, so avoid pressing your lips together immediately after application. Some reviewers note a slight stickiness before the formula fully sets, which may not suit those who prefer a completely dry matte feel from the start. If you tend toward oily lips or dislike any transitional texture, test the formula before committing to daily wear.
Priced between ₹370 and ₹699 across 13 sellers, the Lakme 9to5 Hya Matte Lipstick offers a meaningful spread of price points. At ₹370, it delivers solid value for a hydrating matte lipstick with genuine moisture-binding ingredients. The value score of 55 reflects reviewer sentiment at the upper price end, where some felt the packaging did not fully match the asking price. Find it near the lower end of that range and the formula more than earns its cost. Flash AI recommends it for daily wear, particularly for anyone who wants a rich plum matte lip that holds through the day without drying out.
"With a Flash AI Score of 78/100, lakme 9to5 Hya Matte Lipstick earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLakme is one of India's most established beauty brands, offering a wide range of skincare and makeup products with a strong focus on sun protection and everyday essentials. Their lineup features SPF-forward formulations alongside classic cosmetics like their iconic 9 To 5 range, catering to practical daily routines. Lakme products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
| Features | 9to5 Hya Matte Lipstick | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Hyaluronic Acid, Shea Butter | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | Rose | — | — | — |
| Price From | ₹370 | ₹129 | ₹237 | ₹444 |
"I recently used the Lakm? 9 to 5 Hyaluronic Matte Lipstick and I really liked it. The formula feels light hydrating and smooth on the lips. It gives a soft ..."
"I am in love with these lipsticks. It?s application is very smooth. It provide hydration to lips . It provide perfectly matte finish to lips. It is transfer ..."
"I always have a love for matte lipsticks. This one gives a perfect matte finish with deep hydration. It is long-lasting and transfer proof and smudge proof ..."
Apply directly from the crayon bullet, starting from the centre of your lips and working outward for even coverage. After application, allow a few minutes for the formula to fully set to its matte finish before pressing your lips together or eating. This short setting window helps the smudge-proof and transfer-proof performance activate properly.
Yes, this is a strong option for those with dry lips. The formula contains hyaluronic acid and shea butter, both of which help retain moisture on the lips. Reviewers with drier lips rated the hydration experience highly, and the hydration score of 90 across 216 reviews reflects consistent satisfaction in this area.
Hyaluronic acid is a moisture-binding ingredient that helps your lips hold on to hydration. In a matte lipstick, this is especially useful because matte formulas can otherwise leave lips feeling dry and tight. Its inclusion in the 9to5 Hya Matte formula helps counteract that effect, keeping your lips comfortable during extended wear.
Reviewers note that the lipstick takes a few minutes to transition fully to its matte finish after application. During this time, avoid pressing your lips together to prevent smudging. Once set, the formula delivers a smudge-proof and transfer-proof finish that holds through regular daily activities.
The lipstick carries a rose scent, which people with fragrance sensitivity may want to note before buying. If you react to fragrances, apply a small amount first and observe before committing to full-day wear. No widespread sensitivity concerns appear in the available review data for this product beyond the fragrance note.
A standard matte lipstick typically focuses on colour payoff and a flat finish without addressing lip comfort. The Lakme 9to5 Hya Matte adds hyaluronic acid and shea butter to the formulation, which work to retain moisture and prevent the tight, parched feeling many matte wearers experience. The formula is also smudge-proof and transfer-proof, offering meaningful performance advantages within the matte category.
This lipstick is available across 13 sellers, with prices starting from ₹370. Comparing prices across major Indian e-commerce platforms before purchasing helps you identify the most competitive listing. Prices vary by seller, so checking multiple listings before buying is worthwhile.
The lipstick applies smoothly from the crayon bullet and feels lightweight on the lips during wear. Some reviewers note a slight stickiness during the initial setting phase, but once the formula fully transitions to its matte finish, the feel is comfortable and non-sticky. The overall texture experience is well-regarded among regular wearers in reviews across 5 platforms.
Hyaluronic acid is a widely used cosmetic ingredient and is generally considered safe for regular use on skin and lips. It is not known to cause irritation in most people. If you have specific lip conditions or known sensitivities, consult a dermatologist before introducing new lip products into your routine.
Reviewers consistently report bold, long-lasting colour with minimal need for reapplication throughout the day. The longevity score of 85 reflects strong performance in this area across 216 reviews. Exact wear time varies depending on eating, drinking, and individual lip chemistry, but the smudge-proof and transfer-proof formula holds up well through regular daily activities.