Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users love the Elle 18 OMG Lip Gloss for its lightweight feel, which prevents it from feeling heavy or uncomfortable on the lips, making it suitable for everyday wear.
The Elle 18 OMG Lip Gloss provides a pleasant scent, often described as strawberry bubblegum, which enhances the user experience and is a favorite among many.
The Elle 18 OMG Lip Gloss is noted for its non-sticky texture, which contributes to a smooth application and a comfortable feel on the lips, avoiding the unpleasant tackiness some glosses have.
This lip gloss is recognized for its good pigmentation, offering a nice color payoff that provides a subtle sheen, making it a good option for light makeup looks.
Some users find the Elle 18 OMG Lip Gloss to be a bit sticky, which can give it a texture more akin to a lipstick rather than a traditional glossy finish.
Amazon
2 User
The longevity of the Elle 18 OMG Lip Gloss is limited, as it tends to fade quickly, especially when eating or drinking, requiring frequent reapplication.
While some users enjoy the scent, a few have found the fragrance of the Elle 18 OMG Lip Gloss to be unpleasant or 'weird,' detracting from their overall satisfaction with the product.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Elle 18 OMG Lip Gloss in Brownie Babe is a 2.5ml liquid lip gloss designed to deliver a glossy finish with moisturising benefits for everyday wear. Ancorotti Cosmetics India Pvt. Ltd. manufactures it in India for girls and women across all skin tones who want comfortable, light lip colour. On Flash AI, this gloss scores 78/100, based on 753 verified reviews across 5 platforms. The score reflects strong performance in comfort (85/100), with solid marks for scent (75), pigmentation (75), and texture (70).
The formula is liquid and infused with oils, which contribute to its moisturising benefit and the smooth, non-sticky texture that reviewers frequently praise. The glossy finish delivers a subtle sheen rather than an opaque colour payoff, making it ideal for light makeup looks and everyday wear. The shade Brownie Babe sits in a neutral brown tone. Application is simple: glide the applicator across the entire bottom lip for an even coat. At 2.5ml, this is a travel-friendly size with a shelf life of 36 months.
This gloss works best for anyone who wants low-maintenance lip colour with hydration. The lightweight feel makes it comfortable for extended wear, and the oil-infused formula keeps lips soft throughout the day. Longevity is a genuine concern, however. The gloss fades quickly, especially after eating or drinking, so frequent reapplication is part of the routine. Some reviewers also note a sticky texture that feels closer to a lipstick than a traditional gloss, which may not suit those expecting a lighter consistency. The strawberry bubblegum scent is divisive: popular with many users, but some find it unpleasant. Fragrance-sensitive users should approach with caution.
At a price range of ₹77 to ₹266 across 8 sellers, the Elle 18 OMG Lip Gloss delivers strong value at its lower price points. Review sentiment confirms that comfort, hydration, and finish outperform expectations for the price. The primary trade-off is wear time. This is not a long-wear product, and reapplication after meals or drinks is necessary. For casual, everyday use where a fresh, glossy look matters more than all-day hold, it delivers reliably. Flash AI recommends this gloss for budget-conscious buyers who want moisturising lip colour that goes easy on the wallet. Compare prices across sellers to find it at or near ₹77.
"With a Flash AI Score of 78/100, Elle 18 OMG Lip Gloss 2.5 ml Brownie Babe earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamElle 18 Elle18 is an affordable Indian beauty brand from the house of Lakme, best known for its range of lip colors, nail paints, and everyday makeup essentials targeted at young women. Their products are recognized for vibrant shade selections and pocket-friendly pricing, making them a popular choice for budget-conscious shoppers. Elle18 is widely available across Indian marketplaces including Amazon, Myntra, Nykaa, and Purplle.
"I recently tried the Elle 18 OMG LipGloss in the shade brownie babe and I'm loving it! The formula is lightweight and non-sticky making it perfect for ..."
"The lip gloss is very good. It gives a nice brownish sheen to your lips. And it smells of strawberry bubble gum. Overall a great buy in this price range. Must say elle 18 is launching amazing products and upping their game."
"I love the shade of this lip gloss, it is affordable and good for everyday use.Thank you Elle 18 😊."
Glide the applicator across your entire bottom lip, then press your lips together to spread the product evenly. The liquid formula distributes smoothly without needing a separate brush. Since the gloss fades after eating and drinking, carry it with you for quick reapplication throughout the day.
The specs confirm this product suits all skin tones. The neutral brown shade Brownie Babe works as a subtle, everyday lip colour. The pigmentation delivers a sheer sheen rather than heavy coverage, making it a versatile option for light makeup looks across a wide range of complexions.
The formula is infused with oils, which support its primary moisturising benefit and help keep lips soft during wear. The oils also contribute to the smooth, non-sticky texture that reviewers consistently praise. This makes the gloss feel comfortable for extended daily use.
The moisturising effect is immediate with each application, as the oil-infused formula coats and conditions your lips on contact. Reviewers report that lips feel soft and hydrated during wear. Since the gloss fades after eating or drinking, reapplication helps maintain the hydrating effect throughout the day.
Proceed with caution if you are sensitive to fragrance. The product carries a strawberry bubblegum scent that most users enjoy, but some reviewers have found the fragrance unpleasant or off-putting. The specs do not list this as a fragrance-free product, so fragrance-sensitive users should be aware before purchasing.
Unlike a traditional lipstick, this product delivers a glossy, sheer finish rather than an opaque or matte look, with a focus on hydration over intense colour. The formula is lighter in pigmentation and offers a natural sheen suited to everyday wear. A few reviewers do note some stickiness that leans lipstick-like, but the overall formulation targets a glossy, moisturising finish.
This product is available across 8 sellers, with prices starting from ₹77. Comparing prices across Indian retail platforms before purchasing is the most reliable way to secure it at or near that lower price point. Prices can go up to ₹266, so checking multiple sellers can result in meaningful savings.
Most reviewers describe the texture as lightweight and smooth, with a glossy, non-matte finish. The oil-infused formula gives a non-sticky feel that is comfortable for extended wear. A minority of reviewers report some stickiness that leans more lipstick-like than a traditional gloss, so individual experience may vary.
The specs describe an oil-infused liquid formula with a moisturising benefit. No specific active ingredients requiring usage limitations appear in the product specifications. As with any lip product, discontinue use if you notice irritation, and note that the product contains fragrance, which can be a trigger for sensitive users.
Longevity is a noted limitation of this product. Reviewers consistently report that the gloss fades relatively quickly, particularly after eating or drinking. For longer days or events, carry the product for regular touch-ups. It works best for casual use where frequent reapplication is not a concern.