Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
The Deep Wine shade is noted for its rich, dark color that is true to online images and offers a vibrant, bold look, making it a favored choice for users seeking a statement lip color.
While marketed as smudge-proof, this lipstick is not entirely waterproof and can transfer, particularly if excess product is not carefully managed after application.
Users have expressed significant disappointment and sadness due to the discontinuation of the Lakme 9to5 Priming Matte Lipstick in Deep Wine, finding it difficult to locate a suitable alternative shade.
One user found the nude brown shade unsuitable for brown skin tones, suggesting it is only appropriate for very fair complexions and not a good match for those with medium to darker skin.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Lakmé 9 to 5 Powerplay Priming Matte Lipstick in Deep Wine is a bold, matte-finish lip colour. The brand positions it for long-wear daily use, marketing it as a priming formula that prepares and holds colour through the day. It earns an AI Score of 45 out of 100 on Flash AI, a figure Flash AI calculated from 1,725 reviews across 5 platforms. The Shade Richness component scores 90 out of 100, reflecting strong user satisfaction with the Deep Wine colour payoff. Transfer Proof scores 40 and Availability scores just 20, pointing to significant practical limitations beyond the shade itself.
Lakmé has not published detailed ingredient information for this lipstick. The product name references a priming and powerplay formulation, which the brand positions as a preparation step within the lip formula itself. Without verified specs, this review cannot make specific claims about the formula's composition or how it achieves its finish. What the review data does confirm is the shade: the Deep Wine colour is rich, dark, and true to its online imagery, giving you a high-impact matte look with consistent colour payoff across verified purchases.
This lipstick suits those seeking a bold, statement lip for events, evenings, or any occasion calling for a deep wine tone. Transfer, however, is a genuine concern. Reviewers confirm the lipstick is not fully waterproof and can smudge, particularly when you apply excess product without blotting. Careful application reduces but does not eliminate transfer. Users with medium to deeper skin tones should note that reviewer feedback flags the nude brown variant of this range as unsuitable for brown skin, though this concern does not apply to Deep Wine. Availability presents another real-world challenge: Lakmé appears to have discontinued this shade in some markets, and reviewers report difficulty finding a close colour match to replace it.
At a price range of ₹483 to ₹599 across 3 sellers, the Lakmé 9 to 5 Powerplay Priming Matte Lipstick in Deep Wine offers strong colour value for those who can secure stock. The shade richness justifies the purchase for bold lip enthusiasts. However, the overall AI Score of 45 reflects real limitations. Transfer resistance falls short of what the brand's long-wear positioning implies, and the Availability score of 20 points to genuine scarcity. If you spot Deep Wine at the lower end of its price range, buy it while stock lasts. If consistent availability and smudge-proof performance rank as non-negotiable for you, approach this purchase with realistic expectations.
"With a Flash AI Score of 45/100, LAKME 9 to 5 Powerplay Priming Matte Lipstick Lasts 16hrs - Deep Wine For Women (Multi, FreeSize) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLakme is one of India's most established beauty brands, offering a wide range of skincare and makeup products with a strong focus on sun protection and everyday essentials. Their lineup features SPF-forward formulations alongside classic cosmetics like their iconic 9 To 5 range, catering to practical daily routines. Lakme products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
"The shade is nude brown, it's neither dusty pink nor dusty brown just nude brown that does nit suite brown skin. If you have very very fair complexion only ..."
"This was my first purchase from purple app. The foundation that I received is exactly suitable for me. but I am completely dissatisfied with the lipstick ..."
Apply directly from the bullet, starting at the centre of your lips and working outward toward the corners. Blot once with a tissue after application to remove excess product, as reviewers note that surplus lipstick increases the chance of transfer. Pairing it with a matching lip liner helps define edges and further reduces smudging at the borders.
Verified reviews describe the Deep Wine shade as rich and dark, with strong colour payoff that works as a bold lip option across a range of skin tones. Reviewers confirm the shade is true to its online imagery, making it a reliable pick for those seeking a statement look. Reviewer feedback about shade unsuitability for brown skin tones refers specifically to the nude brown variant in the same range, not Deep Wine.
The product name includes a priming reference, which the brand uses to position this lipstick as a formula that prepares the lip surface before colour sets. Lakmé has not published detailed ingredient information, so no confirmed specs exist to verify the specific mechanism behind this priming claim. Review insights do not specifically confirm a measurable priming effect on wear time.
The brand claims 16 hours of wear in the product name, but no confirmed reviewer data specifically validates this duration in daily use. Reviewers flag transfer as a concern, suggesting that wear time under real conditions, including eating and drinking, may fall short of the brand's stated claim. Blotting after application can help extend how long colour stays on the lips.
Yes, transfer is a documented concern with this product. Reviewers confirm it is not fully waterproof and can transfer, particularly when you apply excess product without blotting. Careful blotting after application reduces transfer but does not eliminate it entirely, so do not expect fully smudge-proof performance from this formula.
The Lakmé 9 to 5 Powerplay Priming Matte Lipstick positions itself above basic matte lipsticks with a long-wear and priming proposition. Shade Richness scores 90 out of 100, a clear strength over many standard formulas. However, the Transfer Proof score of 40 places this product closer to typical matte lipstick performance than to a premium long-wear alternative, which limits its practical advantage over basic options.
This lipstick is available across 3 sellers, with prices starting from ₹483. Check major Indian e-commerce platforms to compare current pricing across those sellers. Availability is limited and the Deep Wine shade has faced stock issues in some markets, so buy promptly when you find it listed.
This lipstick delivers a matte finish, consistent with its positioning as a matte formula. The Deep Wine shade offers a bold, saturated colour payoff that reviewers describe as true to its online imagery. Current reviewer insights do not detail texture beyond colour performance, so specific commentary on dryness or weight on the lips is not available from the review data.
The published specs list no ingredient information for this lipstick, which means this review cannot support a specific safety assessment for sensitive lips. If you have sensitive lips or known cosmetic allergies, check the full ingredient list on the product packaging before use. A patch test on the inner wrist before full application is advisable.
The published specs for this product list no ingredients, so Flash AI cannot confirm or deny the presence of Vitamin E in this formula. For accurate ingredient information, refer to the ingredient list printed on the product packaging or the brand's official product listing. Do not rely on the product name or category alone to infer specific ingredients.