Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
The built-in primer in this Lakmé lipstick helps to smooth the lips, creating a flawless, crease-less matte finish that enhances the overall look of the lipstick application.
Users find the LAKMÉ Powerplay Priming Matte Lipstick to be lightweight and comfortable to wear throughout the day, without feeling dry or chalky, contributing to a pleasant matte experience.
The lipstick is infused with Vitamin E and Argan oil, which help to moisturize and nourish the lips, keeping them soft, supple, and hydrated even with a matte finish.
The LAKMÉ Powerplay Priming Matte Lipstick offers rich and bold color payoff in a single swipe, providing intense pigmentation that is suitable for various occasions.
The actual shade of the lipstick can significantly differ from the product images shown online, with some users receiving a 'muddy nudish piggy pink' instead of a 'fluorescent' bright pink, leading to disappointment.
Despite claims of being smudge-proof and long-lasting, some users report that the lipstick is transferable and requires reapplication within a few hours, especially if lips are passively wiped.
Some users have experienced the lipstick color being duller than depicted in product descriptions or online images, leading to a less vibrant appearance than expected.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The LAKMÉ Powerplay Priming Matte Lipstick is a bullet-format lipstick built around a built-in primer that prepares lips for a smooth, crease-free matte application. It comes in the Nude Touch shade and targets those who want full-day matte colour without the dryness that most matte formulas bring. The lipstick weighs 3.6g and carries smudge-proof, transfer-proof, and hydration claims alongside its core matte finish. Across 1205 verified reviews on 5 platforms, it earns an AI Score of 75/100 on Flash AI, with standout sub-scores for Primer Effect (95) and Comfort (85), which signal strong real-world performance in its two most critical areas.
The formula centres on a built-in primer as its key active component. This primer layer smooths the lip surface before colour sets, reducing creasing and extending wear throughout the day. The specs list 16-hour longevity alongside smudge-proof and transfer-proof performance. Reviewers consistently note the lightweight texture and confirm the formula does not feel chalky or dry on the lips, which sets it apart from conventional matte lipsticks that strip moisture. The smooth bullet applicator lets colour glide on without dragging. Full coverage builds with multiple swipes, giving you control over intensity depending on the occasion.
This lipstick suits those who prefer matte wear but find regular matte formulas too drying or uncomfortable. The specs list the formula as suitable for all skin tones, and the Nude Touch shade functions as a versatile daily-wear pick. If you have dry lips, the hydration benefit in the specs and the non-drying feedback from reviewers make this a more approachable matte option. However, the Color Accuracy sub-score of 55/100 flags a real concern: some reviewers note that the actual shade looks more muted or different from product images online, which can lead to disappointment when buying without a physical swatch. Additionally, despite the transfer-proof claim in the specs, a portion of reviewers report the lipstick transferring with regular use and needing reapplication within a few hours, especially after eating or drinking.
Available at ₹253 to ₹410 across two sellers, the LAKMÉ Powerplay Priming Matte Lipstick delivers genuine value at its lower end. Strong reviewer sentiment supports the primer-led formula, comfortable matte wear, and 16-hour longevity claim, and a Comfort sub-score of 85 signals that the formula works for most users throughout the day. If you plan to buy online, account for the shade-versus-image gap before committing without a physical swatch reference. At ₹253, this is a practical everyday matte lipstick that actively hydrates, integrates the primer step, and removes the need for extra lip prep. For those who find standard matte formulas too uncomfortable or drying, this represents a solid option at its entry price.
"With a Flash AI Score of 75/100, LAKMÉ Powerplay Priming Matte Lipstick, Smooth Matte Finish, Lightweight Lipstick, Smudgeproof, Lasts 16hrs, Hydrates Lips, Nude Touch, 3.6g earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLAKMÉ is one of India's most iconic beauty brands, offering an extensive range of makeup and skincare products with a strong focus on lip color, face care, and complexion products. Known for their long-wearing, smudge-proof formulations and accessible price points, Lakmé has been a staple in Indian beauty routines for decades. Their products are widely available across Amazon, Flipkart, Purplle, and other major Indian marketplaces.
| Features | Powerplay Priming Matte Lipstick | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Primer | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | — | — | — | — |
| Price From | ₹253 | ₹129 | ₹237 | ₹444 |
"Good for wheatish skin tone As per the name yes it's Rosy only 💄 Good, smooth, matte finsh and glide like a butter.... But you need to reapply every 1 hour 🙄"
"I?m absolutely in love with this lipstick! The color is stunning and highly pigmented ? just one swipe gives a rich bold look. The texture is smooth and ..."
"The color is pretty good. However it is not matte.. It's more creamy. And i doubt is durability since it's easy to transfer and doesn't look like it will last long. It feels light on the lips. But for something i did purchase online I'll still give this a 3 on 5 rating"
Apply directly from the bullet, starting at the centre of your lips and working outward for even coverage. Build up colour with multiple swipes for a fuller, more intense look. The built-in primer smooths the lip surface as you apply, so you do not need a separate primer step before use.
The product specs list this lipstick as suitable for all skin tones. However, some reviewers note that the shade can appear more muted or with a pinkish undertone compared to what product images show online. If you are buying without a physical swatch reference, this colour gap is worth keeping in mind before purchasing.
The primer serves as the key active ingredient in the formula and works by smoothing the lip surface before the colour sets. This creates a more even base, reduces creasing during wear, and helps the colour adhere better throughout the day. Reviewers consistently highlight the crease-free, smooth matte finish as the product's standout quality.
The product specs list a 16-hour longevity claim, and many reviewers confirm the colour holds well through the day. However, some users report the lipstick transferring and requiring reapplication within a few hours, particularly after eating or drinking. Your experience may vary depending on daily activities and eating habits.
Reviewers describe the formula as lightweight and non-drying, which makes it more comfortable for dry lips than typical matte formulas. The product carries a hydration benefit claim in its specs as well. That said, the specs do not list any dermatologist-tested or hypoallergenic certification, so those with sensitive lips should do a patch test before regular use.
A standard matte lipstick often requires a separate lip primer to prevent creasing and extend wear. This LAKMÉ formula integrates the primer into the bullet itself, removing that extra application step. Reviewers also note it feels more comfortable and less drying than typical matte formulas, which tend to absorb moisture from the lips over time.
The LAKMÉ Powerplay Priming Matte Lipstick starts at ₹253 across two sellers in India. Checking platforms such as Amazon India, Flipkart, and Nykaa can help you find the current lowest price, as it ranges up to ₹410 depending on the seller and any active promotions.
Reviewers describe the texture as smooth and lightweight, with a comfortable matte feel that does not turn chalky or dry over time. The bullet glides on without dragging, making application quick and effortless. Despite the matte finish, the formula keeps lips feeling hydrated throughout the day, which stands out as a notable quality for a matte product.
The built-in primer functions as a cosmetic formulation component for daily topical use on lips, designed to smooth texture and improve colour adhesion. The product originates from India per the specs, and no specific allergens appear in the listed product information. If you have ingredient sensitivities, check the full ingredient list on the product packaging before use.
Based on reviewer feedback, the formula helps keep lips hydrated during wear, which is uncommon for a matte finish lipstick. Reviewers also cite Vitamin E and Argan oil as contributing to the nourishing feel throughout the day. If your lips are very dry or chapped, applying a thin layer of lip balm underneath before use can boost comfort further.