Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users with darker skin tones find the 'Nutty Latte' shade to be an excellent everyday nude option, providing good coverage even on pigmented lips and offering a natural look that's hard to find at this price point.
The liquid lipstick is praised for its smooth application and lightweight feel on the lips, setting into a comfortable matte finish without causing excessive dryness, making it suitable for extended wear.
The pigmentation of the Elle 18 Liquid Lip Color is surprisingly high, with many users noting that a single swipe provides opaque color payoff, making it a vibrant and effective choice for various looks.
The product is noted for being very affordable, with users highlighting its value for money given the quality and volume provided, making it an accessible option for everyday makeup.
Some users report that certain shades, like 'nut', can be leaky and prone to spreading, suggesting potential inconsistencies in product quality or packaging that may vary between batches.
While some reviews mention it being long-lasting, others explicitly state that the product is not long-lasting, indicating that its wear time may not meet expectations for those seeking a transfer-proof or enduring formula.
The color of the lipstick can appear lighter in reality than depicted in product images, which may lead to disappointment for those expecting a darker shade, particularly for fair-skinned individuals seeking a true nude.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
Elle18 Liquid Lip Color in Nutty Latte is a full-coverage matte liquid lipstick in the brown colour family, designed for daily wear across all skin tones. It comes in a compact 5.6 ml tube and applies via a precision applicator for controlled, single-stroke coverage. Flash AI rates this product 78 out of 100, based on 6181 verified reviews collected across 5 platforms. The score reflects strong pigmentation at 90 and shade suitability at 85, while value and longevity score lower at 65, pointing to a product that excels on colour payoff but may vary on wear time.
Vitamin E is the key listed ingredient in this formula. It helps address dryness and supports moisture retention on the lips during wear, contributing to the comfortable feel reviewers highlight. The liquid form uses a precision applicator for one-stroke, full-coverage application. Elle18 specifies a high-pigment, colour lock formula that sets quickly into an intense matte finish. The product benefits listed in the specs include long wearing, smudge-proof, and transfer-proof performance. The product is manufactured in India by Ancorotti Cosmetics India Pvt. Ltd., with an expiry date of 15 November 2026.
Nutty Latte suits users with medium to deep skin tones especially well. Reviewers with darker complexions consistently describe it as one of the few affordable nudes that works on pigmented lips without appearing ashy or washed out. The Vitamin E content and lightweight texture also make it a practical option for those with dry lips or long wear days. That said, some reviewers report that the shade appears lighter in real life than product images suggest, which may disappoint users expecting a deeper brown. Longevity is inconsistent across reviews: some users report strong all-day performance, while others find colour transfers after meals. A small number of users have also flagged leaky applicators, so inspect the packaging seal on arrival.
Flash AI verdict: at ₹117 to ₹214 across 11 sellers, this is among the most affordable full-coverage matte lip colours available in the Indian market. The pigmentation score of 90 aligns with reviewer feedback on strong colour payoff from a single stroke, and the shade suitability score of 85 confirms that Nutty Latte reads as a flattering nude across a wide range of Indian skin tones. The longevity score of 65 is the honest weak point, and a reapplication after eating or drinking is realistic for most users. If you want an opaque matte brown-nude that delivers consistent colour payoff without a significant price commitment, this is a reliable daily choice.
"With a Flash AI Score of 78/100, Elle18 Liquid Lip Color, Nutty Latte, 5.6ml(Lipstick) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamElle18 is an affordable Indian beauty brand from the house of Lakme, best known for its range of lip colors, nail paints, and everyday makeup essentials targeted at young women. Their products are recognized for vibrant shade selections and pocket-friendly pricing, making them a popular choice for budget-conscious shoppers. Elle18 is widely available across Indian marketplaces including Amazon, Myntra, Nykaa, and Purplle.
| Features | Liquid Lip Color, Nutty Latte | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Vitamin E | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | — | — | — | — |
| Price From | ₹117 | ₹129 | ₹237 | ₹444 |
"Bought for wife As a fashion enthusiast, I absolutely love the Elle 18 Liquid Matte Lip Color in Warm Fuschia. The shade is vibrant yet classy, perfect for both day and night looks. It glides on smoothly, feels lightweight, and sets into a comfortable matte finish without drying my lips. The color payoff is amazing, and it lasts for hours. A must-have for every makeup lover’s collection! Totally eye-catching"
"I've been using the Elle 18 lipstick for a while now and I really like it. The texture is smooth and creamy making it easy to apply even without any lip ..."
"this is a baby pink shade and not harsh on your lips"
Use the precision applicator to lay colour along the centre of your lips, then blend outward toward the corners. The formula is high-pigment, so a single stroke typically delivers full, opaque coverage without needing a second layer. Allow the formula to set for about a minute before eating or drinking so the matte finish can lock in properly.
Reviewers with medium to deep skin tones consistently describe Nutty Latte as an excellent everyday nude, noting good coverage even on pigmented lips with a natural finish. Users with fairer skin tones should note that the shade can appear lighter than product images suggest, which may read as a very light neutral rather than a defined warm brown.
Vitamin E is the key listed ingredient in this formula. It helps address lip dryness during wear and supports moisture retention, which contributes to the comfortable matte finish that reviewers highlight. This makes it a more practical option for those who find matte formats uncomfortable during extended wear.
The product is marketed as long-lasting with a colour lock formula. Reviewer feedback on longevity is mixed: some users report strong performance through the day, while others find the colour transfers or fades after meals. A mid-day reapplication is realistic if you eat or drink between wearings.
A small number of reviewers have reported leaky applicators and product spreading during application, pointing to some inconsistency between batches. The shade also tends to appear lighter in real life than in product images, so users expecting a mid-to-deep brown may want to check shade swatches before purchasing. Inspect the applicator seal when the product arrives.
A liquid lip colour applies in fluid form and dries down to a film-like matte finish on the lips, unlike a cream or bullet lipstick that stays soft and waxy through wear. This formula delivers high pigmentation with full coverage from a single swipe and sets quickly to a smudge-proof finish, making it more resistant to transfer than most cream formats.
Flash AI tracks this product across 11 sellers with prices starting from ₹117. Comparing multiple sellers before purchasing gives you the best chance of securing the entry price. Prices vary by seller and promotional period, so check current listings before completing your order.
Reviewers describe the texture as lightweight and smooth, with the formula setting into a comfortable matte finish that does not feel excessively dry or heavy. The Vitamin E content contributes to this comfortable wear experience. The formula dries quickly after application, which reduces the window for smudging immediately after you apply it.
Vitamin E is a widely used cosmetic ingredient known for its skin-conditioning properties and is generally considered safe for topical lip application. This product carries an expiry date of 15 November 2026, so check the date at the time of purchase to confirm the product is within its use-by period.
The product specs list it as transfer-proof with a smudge-proof, colour lock formula. However, reviewer feedback indicates inconsistent results in practice, with some users noting colour transfer after meals. A touch-up after eating is a practical precaution if you need the colour to hold consistently throughout the day.