Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Provides significant hydration, leaving skin feeling moisturized, plump, and fresh. Users report a noticeable improvement in skin texture, making it smoother and softer with a healthy, radiant glow. The lightweight, watery consistency absorbs quickly without any stickiness.
Effectively brightens the skin and complexion, leading to a more even-toned appearance. It also reduces the visibility of pigmentation, dark spots, and blemishes, contributing to a healthier-looking complexion.
The toner is gentle and soothing, effectively reducing inflammation and redness. It is considered suitable for sensitive skin types and has not caused adverse reactions like breakouts or pimples in multiple user reports.
Helps reduce the appearance of pores and tightens them, contributing to a smoother skin surface. This effect is supported by the presence of niacinamide, known for its pore-minimizing benefits.
While generally gentle, some users with very sensitive skin have reported that the toner can worsen irritation or lead to breakouts, suggesting a potential for adverse reactions in specific individuals.
One user reported that the toner did not significantly help decrease acne irritation, indicating it may not be effective for all types of acne-related concerns.
Continuous use is necessary to see results, and some users found their skin became accustomed to the product, showing no further changes after prolonged use, suggesting diminishing returns over time.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Plum 3% Niacinamide Toner with Rice Water is a hydrating, pore-targeting face toner that fits into your daily skincare routine as a post-cleanse, pre-serum step. It delivers brightening, softening, and blemish-fading benefits in a lightweight, alcohol-free spray format. With an AI Score of 96/100, grounded in analysis of 3175 verified reviews across 5 platforms, this toner ranks among the most trusted in its category. The score reflects near-perfect marks for Effectiveness and Texture/Formula, alongside strong Longevity ratings and a Skin Compatibility score that signals broad but not universal suitability.
The formulation centers on four key ingredients that appear in the specs. Niacinamide at 3% is the headline active, which helps reduce pore appearance, fade blemishes, and improve uneven skin tone with consistent use. Rice Water adds a brightening and softening function, contributing to the smoother texture reviewers consistently report. Rice Ferment Filtrate, also known as Sake, supports skin radiance and hydration. Oat Extract rounds out the formula as a soothing, hypoallergenic component that keeps the toner gentle enough for sensitive skin types. The formula is also non-comedogenic and vegan, with no alcohol present.
This toner suits all skin types per the specs, including oily, dry, normal, combination, and acne-prone. Reviewers with sensitive skin generally find it gentle and soothing, citing reduced redness and inflammation over time. However, some users with very sensitive skin report increased irritation or breakouts after use, so a patch test before daily application is advisable. A small number of reviewers also note that the toner did not significantly reduce acne irritation for them, indicating it may not address all acne-related concerns. Users who continue beyond an initial improvement phase sometimes find that visible results plateau with prolonged continuous use.
At ₹291 on the lower end and ₹704 at the top across 13 sellers, this toner offers clear value for most budgets. Review sentiment points to consistent, repeatable results for brightening, hydration, and pore management, with users across multiple platforms citing it as a product they repurchase regularly. The 96/100 AI Score and 3175-review base make it one of the more reliably rated toners in the niacinamide segment. If you have non-sensitive to moderately sensitive skin and want a lightweight, alcohol-free toner that delivers on brightening and pore care, this is a sound pick at the ₹291 price point.
"With a Flash AI Score of 96/100, Plum 3% Niacinamide Toner with Rice Water 150 ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPlum is an Indian skincare and haircare brand known for its clean, vegan formulations that blend active ingredients like salicylic acid, niacinamide, and fruit AHAs with plant-based extracts. Their product range spans face washes, toners, moisturisers, and shampoos, catering to everyday skin and hair concerns at an accessible price point. Plum products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.
| Features | 3% Niacinamide Toner with Rice Water | Plum Green Tea Alcohol-Free Toner | Minimalist PHA 3% Face Toner | The Ordinary Glycolic Acid 7% |
|---|---|---|---|---|
| Key Actives | Niacinamide (3%), Oat Extract, Rice Water, Rice Ferment Filtrate (Sake) | Glycerin, Glycolic Acid, Green Tea | PHA, Hydroxy Acids, Amino Acids… | Glycolic Acid |
| Best For | Pores | Adults | Men & Women | Dullness |
| Fragrance | Unscented | Green Tea, Fresh | — | Unscented |
| Price From | ₹291 | ₹150 | ₹332 | ₹900 |
"Effective but little oily. Not sure if it is because of my skin. But shows visible clarity and glow on regular few days use. Thank you."
"I recently tried the Plum Rice Water & Niacinamide Toner for the first time and here?s how my experience went:? Texture & Feel:It?s super lightweight and ..."
"Ratings:- 5/5Perfect toner for glowing and even tone skin ?I have been using plum ricewater and niacinamide toner for a month and I'm very happy with the ..."
Use this toner twice daily, once in the morning and once in the evening. Spray it onto a cotton pad and apply gently across your face and neck, avoiding the eye area. The spray format also allows you to mist it directly onto your face and pat it in, though the specs recommend cotton pad application as the primary method.
Yes, the specs confirm this toner is formulated for all skin types including oily and acne-prone skin. It is non-comedogenic, so it will not clog pores. Reviewers with oily skin report it helps reduce pore appearance over time. If you have active, inflamed acne, note that some reviewers found limited effectiveness for acne irritation specifically, so individual results may vary.
Niacinamide at 3% is the primary active in this toner. It helps reduce the appearance of pores, fades blemishes and dark spots, and contributes to a more even skin tone with consistent use. Dermatological consensus suggests niacinamide also helps reduce redness and inflammation, which aligns with reviewer reports of calming and soothing effects on skin.
Reviewers generally report noticeable improvements in skin texture, brightness, and hydration within the first few weeks of consistent twice-daily use. Blemish fading and tone correction tend to take longer with continued application. Some users find that results plateau after an extended period of use, so it is worth reassessing your routine periodically if you have been using it for several months without further change.
The formula is dermat-tested, hypoallergenic, and alcohol-free, and many reviewers with sensitive skin report it as gentle and soothing. However, a small number of users with very sensitive skin have reported increased irritation or breakouts after use. A patch test on a small area before full-face application is strongly advisable if your skin reacts easily to new products.
This is a hydrating toner. It does not contain AHAs, BHAs, or other chemical exfoliants. The active and functional ingredients, including 3% Niacinamide, Rice Water, Rice Ferment Filtrate, and Oat Extract, target brightening, hydration, pore care, and soothing rather than exfoliation. If exfoliation is part of your routine, pair it with a separate exfoliant used on alternate days rather than expecting this product to serve that function.
This toner is available across 13 sellers, with prices starting from ₹291. Platforms like Amazon India, Flipkart, and Nykaa are common places to find it listed. Prices can go up to ₹704 depending on the seller, so comparing across platforms before purchasing helps you secure the best deal.
Reviewers consistently describe it as having a lightweight, watery texture that absorbs quickly without any stickiness or residue. Skin feels moisturised, plump, and fresh immediately after application. The product is listed as unscented in the specs, so fragrance sensitivity is not a concern with this formula.
No. The product is explicitly listed as alcohol-free in the specs. Alcohol-free formulations are generally gentler on the skin barrier and less likely to cause dryness or tightness, which matters for a product used twice daily. This makes it a more suitable option than astringent toners that rely on drying alcohols, particularly for dry or sensitive skin types.
Yes. This toner is designed as a post-cleanse, pre-serum step, so it fits naturally into a layered routine. Apply it after cleansing, allow it to absorb briefly, then layer your serums and moisturiser on top. Because it is non-comedogenic and alcohol-free, it should not interfere with the absorption or performance of products you apply after it.