Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users report that this toner effectively reduces the appearance of open pores within a short period, contributing to smoother-looking skin.
The toner is noted for its ability to reduce tan effectively, leading to a brighter and more even skin tone for users.
This toner provides an immediate glow and keeps the skin hydrated, enhancing brightness when used in conjunction with a serum.
The Plum 3% Niacinamide Toner is praised for its hydrating, brightening, and skin-evening properties, with users noting improved hydration, a brighter complexion, and fading dark spots after consistent use.
Some users experience an initial sticky feeling for up to 30 minutes after application, although this sensation subsides, leaving the skin smooth.
The price point of Rs 400 for a single bottle is considered steep by some users, who suggest looking for deals or considering serums as alternatives.
One user reported that the spray mechanism on the product was faulty, despite the product itself being good.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Plum 3% Niacinamide & Rice Water Toner is a hydrating, brightening toner formulated to target blemishes, dark spots, and uneven skin tone in a single post-cleanse step. It is vegan, alcohol-free, and fragrance-free, built for those who want active skincare without common irritants. Flash AI rates this product 78 out of 100 across 5 platforms, with 0 verified reviews currently tracked. The score breaks down as 85 for pore minimization, 80 for brightening and toning, 75 for hydration, and 70 for texture and application, placing its core strengths in visible skin clarity and pore care.
Two ingredients drive this formula. Niacinamide, at 3%, works to reduce blemishes, target dark spots, and improve the overall evenness of your skin tone with consistent use. At this concentration, it is a moderate, well-tolerated active considered suitable for acne-prone and sensitive skin, with a lower likelihood of causing redness or sensitivity than higher concentrations. Rice water, the second key ingredient, brings hydrating and brightening properties to the formula. Users describe the toner as an affordable entry point into the rice water toner category, noting meaningful hydration and a brighter complexion with regular application. The absence of alcohol and fragrance adds to its overall gentleness on reactive skin.
This toner suits sensitive, combination, and acne-prone skin types best. Its moderate niacinamide concentration lowers the risk of irritation compared to stronger formulations. Users report improvements in tan reduction, reduced pore appearance, faded dark spots, and overall skin brightness after consistent use. However, some users experience a sticky feeling for up to 30 minutes after application, which then settles into a smooth finish. Users with very oily skin have flagged this toner as not ideal for their skin type. One user also reported a faulty spray mechanism, so check the nozzle when your bottle arrives.
Priced between ₹352 and ₹420 across 5 sellers, this toner sits in an accessible range for a dual-active formulation. Some users consider the ₹400 price point steep for a single bottle, and comparing prices across available sellers is worth doing to get closer to ₹352. For a 150 ml bottle combining niacinamide and rice water in an alcohol-free, fragrance-free, vegan formula, the value is solid for sensitive and blemish-prone skin. Flash AI recommends this toner for sensitive, combination, and acne-prone skin types seeking a brightening and hydrating formula. If you have very oily skin, explore other options before committing.
"With a Flash AI Score of 78/100, Plum 3% Niacinamide & Rice Water Toner - Vegan, Fragrance-Free, Clears Blemishes & Dark Spots, 150 ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPlum is an Indian skincare and haircare brand known for its clean, vegan formulations that blend active ingredients like salicylic acid, niacinamide, and fruit AHAs with plant-based extracts. Their product range spans face washes, toners, moisturisers, and shampoos, catering to everyday skin and hair concerns at an accessible price point. Plum products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.
Use this toner twice daily, morning and night, after cleansing and before your serum or moisturiser. Apply it with a cotton pad, or pat it gently onto your face and neck with clean hands for better absorption. Consistent twice-daily use supports the best results for brightening and blemish reduction.
Yes. The formula uses 3% niacinamide, a moderate concentration with a lower risk of causing redness or sensitivity on reactive skin. It is also alcohol-free and fragrance-free, removing two common irritants found in many toners. Users with sensitive and acne-prone skin report positive results with regular use.
Niacinamide targets blemishes, helps reduce the visible appearance of open pores, and works to even out skin tone over time. In this formula, it is present at 3%, a concentration considered moderate and well-tolerated for most skin types including sensitive and acne-prone skin. Users report improvements in skin brightness, reduced dark spots, and a more even complexion with consistent use.
Users report visible improvements in glow, hydration, and pore appearance relatively quickly with consistent use. Meaningful changes to dark spots and uneven skin tone typically take several weeks of daily application. Using this toner twice a day as part of a complete skincare routine gives the most consistent results.
Some users experience a sticky feeling for up to 30 minutes after applying this toner. This sensation typically subsides, leaving skin feeling smooth. The alcohol-free and fragrance-free formula reduces the risk of irritation for most users. If you notice persistent discomfort or redness, discontinue use and consult a dermatologist.
This is a hydrating and brightening toner, not an exfoliating one. It does not contain AHAs, BHAs, or PHAs. Its key ingredients, niacinamide and rice water, work to hydrate, target blemishes, and brighten skin over time rather than chemically exfoliate. It is suitable for daily use and gentle enough for sensitive skin.
This toner is available across 5 sellers, with prices ranging from ₹352 to ₹420. Comparing prices across platforms before purchasing is the most reliable way to find it at or near the ₹352 price point. Prices may vary based on ongoing seller offers and stock availability.
The toner has a lightweight, watery consistency that spreads easily across the face and neck. Some users notice a mild sticky feeling for up to 30 minutes after applying, which settles into a smooth finish. It layers comfortably under serums and moisturisers without adding heaviness to the routine.
Yes. 3% is a moderate and well-tolerated concentration of niacinamide, considered suitable for daily use across most skin types including sensitive and acne-prone skin. It is less likely to cause flushing or sensitivity than higher concentrations can in some users. The alcohol-free and fragrance-free formulation further supports its daily-use suitability.
This toner is better suited for sensitive, combination, and blemish-prone skin types. Some users with very oily skin have reported that it does not work well for their skin type. If you have very oily skin, test it on a small patch before adding it to your full routine. Those with combination or normal-to-oily skin dealing with blemishes may find it more compatible.