Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users report a significant improvement in hair softness and shine after just one wash, with some noticing their hair feels 22x softer and looks visibly shinier.
The shampoo is formulated with coconut milk and peptides, which work together to deeply nourish and hydrate hair strands, leaving them feeling stronger and healthier.
The shampoo effectively cleanses the scalp without causing dryness and helps maintain hair freshness for an extended period, contributing to overall hair health.
This shampoo is pH balanced, which helps protect the hair's natural chemistry, and it's also free from parabens, making it a gentler option for hair care.
Some users experienced an initial increase in hair fall, which was concerning, though it was later identified as weak hair shedding. However, for some, sulfates in the formula led to increased hair fall.
The shampoo did not work for some users, leaving their hair feeling rough and frizzy, and it was not effective for frizz control.
One user received a bottle that appeared half-empty and possibly used, with a loose cap secured by tape, indicating issues with product packaging or fulfillment.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Plum Coconut Milk & Peptides Strength & Shine Shampoo is a nourishing, everyday cleanser designed to soften, strengthen, and add visible shine to dull and dry hair. It earns a Flash AI Score of 78/100, derived from 252 verified reviews across 5 platforms, with standout scores for Softness & Shine (90/100) and Nourishment & Strength (85/100). At 75 ml, this is a practical trial or travel size before committing to a full bottle. The formula is 100% vegan, paraben-free, phthalate-free, and cruelty-free, with clinical backing for its 22x softer hair claim.
Three super ingredients drive this formula: coconut milk, keratin, and peptides. Coconut milk brings vitamins, minerals, and fatty acids that nourish and hydrate hair strands from within, addressing dryness at the strand level. Keratin, a protein naturally found in hair, works to smooth and strengthen the hair shaft, contributing to the shampoo's restorative and shine benefits. Peptides supply amino acids that help lock in moisture and support strand strength. Together, these three ingredients deliver a formula that cleanses the scalp without stripping it of moisture, while building softer, stronger hair with each wash.
This shampoo suits those with dull, dry, or weak hair who want visible softness and added volume from their regular cleanser. It is formulated for all hair types and both genders. The 22x softer hair claim, backed by an independent, expert-graded lab study from August 2023, is consistent with reviewer experience, as many confirm noticeable softness after the first wash. Two concerns are worth flagging, however. The formula contains sulphates, which a subset of reviewers linked to increased hairfall, particularly those with weaker strands. The shampoo also scores 55/100 for Frizz Control, and reviewer feedback confirms it does not reliably tame frizz, sometimes leaving hair feeling rough post-wash. If frizz is your primary concern, this shampoo alone may not be sufficient.
Available across 12 sellers at prices ranging from ₹108 to ₹1911, this shampoo offers genuine value at its lower price points. At ₹108, the 75 ml size is a low-risk way to test the formula before investing further. Review sentiment on softness and nourishment is strongly positive, and the price-to-benefit ratio is compelling for those whose main concern is dry, dull hair. The brand recommends completing your routine with the Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum for best results. If sulphate sensitivity is not a concern for you, and you want a clean-label, vegan shampoo that delivers on softness and shine, this is a well-supported buy.
"With a Flash AI Score of 78/100, Plum Coconut Milk & Peptides Strength & Shine Shampoo 100% Vegan 75 Ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPlum is a hair care brand available across major Indian marketplaces including Amazon, Nykaa, and Flipkart.
| Features | Coconut Milk & Peptides Strength | Moxie Beauty Gentle Cleansing Shampoo | Mamaearth Onion Shampoo For Hair Growth | WishCare Multi-Peptide Anti Hairfall |
|---|---|---|---|---|
| Key Ingredients | Peptide | Yacón Root… | Onion Extract, Plant Keratin, Vitamin E | Rosemary, Capilia Longa… |
| Best For | All Hair Types | All Hair Types | Hair Fall | Hair Fall & Thinning |
| Hair Type | — | 200ml Full Size | Citrus | Rosemary |
| Price From | ₹108 | ₹478 | ₹111 | ₹390 |
"On my first wash with Plum shampoo I noticed great shine and softness in my hair. Initially I thought it might make my scalp oily since I have an oily scalp ..."
"This coconut shampoo from Plum Goodness has a mild coconut fragrance and leaves my hair feeling soft and smooth after washing. I have an extremely sensitive ..."
"?I?ve been using this Plum Coconut Hair Oil for a few weeks and I really love it! The oil is light non-sticky and has a pleasant smell. It makes my hair ..."
You can use it every alternate day or as often as your scalp needs cleansing. It is designed for all hair types and works as a regular-use shampoo. If your scalp tends to run dry or sensitive, starting with two to three washes per week and adjusting based on how your scalp responds is a practical approach.
The product specifications do not confirm this shampoo as formulated specifically for colour-treated hair. It is paraben-free and phthalate-free, which reduces the chemical load on strands. However, the formula contains sulphates, which can strip hair colour over time, so those with colour-treated hair may want to consult a haircare professional before making this their primary shampoo.
Coconut milk is one of the three super ingredients in this formula, alongside keratin and peptides. It supplies vitamins, minerals, and fatty acids that nourish and hydrate hair strands from within. Reviewers consistently note softer and more nourished hair after use, which aligns with coconut milk's role in moisturising dry and dull strands.
Many reviewers report a noticeable improvement in softness and shine after the very first wash. An instrumental study conducted at an independent, expert-graded lab in August 2023 found hair to be 22x softer post-wash. Volume and strength benefits are more likely to build with consistent use over several washes.
Some users reported an initial increase in hairfall after starting this shampoo. In certain cases, this was attributed to the shedding of weak strands, which can be a normal early phase. However, a subset of reviewers linked the hairfall directly to sulphates in the formula. If you are already dealing with significant hairfall or know you have sulphate-sensitive hair, do a patch test or consult a dermatologist before regular use.
Standard drugstore shampoos often contain parabens and phthalates. This shampoo is free from both and adds three targeted super ingredients: coconut milk, keratin, and peptides, which address nourishment, strand strength, and shine together. It is also clinically proven and 100% vegan, making it a more ingredient-conscious choice compared to basic formulations.
This shampoo is available across 12 sellers online, with prices starting from ₹108. Comparing across major Indian e-commerce platforms before purchasing gives you the best deal. The 75 ml size is particularly useful as a low-cost entry point to try the formula before buying a larger bottle.
Reviewers describe a mild, pleasant coconut fragrance that is not overpowering, making the washing experience enjoyable. The formula cleanses the scalp effectively without leaving it feeling tight or dry. Post-wash, hair generally feels soft and smooth. Those with frizzy hair should note that frizz control is where the shampoo scores lowest, and it may leave some hair types feeling rough without a conditioner.
Keratin is a structural protein naturally found in hair and is widely used in rinse-off shampoo formulations. In this shampoo, it contributes to smoothing and strengthening the hair shaft. As a wash-off product, the keratin here is considered safe for regular use. If you have specific scalp sensitivities or concerns, consulting a dermatologist before starting any new hair care routine is advisable.
Yes. Plum's range includes the Coconut Milk & Peptides Conditioner, along with a Hair Mask and Serum, designed to complement this shampoo. The brand recommends completing your routine with all four products for the best results. For product queries, you can reach Plum's customer care at hello@plumgoodness.com or 7506496795.