Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This shampoo effectively smooths hair, making it feel soft and manageable, with many users reporting a significant reduction in frizz after just one wash.
The shampoo's formula, enriched with Patuá from the Amazon and Keratin, deeply moisturizes and nourishes dry hair, leaving it hydrated from root to tip and enhancing shine.
The shampoo is formulated without parabens and sulfates, making it a gentle option that cleanses effectively without stripping the hair of its natural oils, suitable for sensitive scalps.
The shampoo provides a pleasant and lasting fragrance, which users find appealing and contributes to an overall enjoyable hair washing experience.
While effective for many, some users with curly dry hair have found this shampoo to be unsuitable, suggesting it may not cater to all hair types seeking smoothness.
A few users reported that the smoothing effect was temporary, with hair becoming rough again after a few hours, and some experienced increased hair fall.
Some users have reported that the shampoo does not provide silkiness to the hair, which might be a disappointment for those specifically seeking that texture.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Pilgrim Patua & Keratin Smoothening Shampoo offers a sulphate-free, paraben-free cleanse for dry and frizzy hair. It targets frizz, breakage, and brittleness while conditioning and moisturizing at every wash. The formula is vegan, cruelty-free, and made in India. On Flash AI, this shampoo earns an AI Score of 82/100, built from 999 verified reviews across 5 platforms. The breakdown shows 85 for both Frizz Control and Gentle Formula, 80 for Moisturization & Shine, and 70 for Longevity & Value.
The formula centres on two key ingredients: Patuá and Keratin. Patuá is an Omega-9 rich botanical sourced from the Amazon rainforest that hydrates and soothes the scalp and hair shaft, restoring moisture from root to tip. Keratin is a structural protein that mirrors the hair's natural composition, and its presence helps smooth and condition strands while addressing brittleness and breakage. The shampoo skips sodium lauryl sulphate (SLS/SLES) and parabens, so it cleanses without stripping natural oils. Reviewers also note that the concentrated formula lathers well with a small amount, making the 200 ml bottle more economical than its size suggests.
This shampoo suits men and women with dry, frizzy, damaged, or colour-treated hair. Users with colour-treated hair specifically report that it maintains hair health and appearance after dyeing. That said, the shampoo does not deliver the same results across all hair types. Some users with curly dry hair find it unsuitable, and a few report that the smoothing effect fades within hours, with hair returning to its original texture. Others note it does not deliver the silkiness they expected. There are isolated reports of increased hairfall with regular use, so if you notice unusual shedding, discontinue and consult a professional.
You can find this 200 ml bottle across 11 sellers, with prices ranging from ₹200 to ₹398. At ₹200, the value is strong: the concentrated formula means you need only a small amount per wash, stretching the bottle further than the size suggests. The 999 verified reviews and an AI Score of 82/100 confirm consistent performance for its core audience. Flash AI recommends this shampoo for anyone dealing with daily frizz and dryness who wants a gentle, sulphate-free option at an accessible price. If you have very curly hair or need intense silkiness, adding a conditioner or hair mask to your routine will help you get more from each wash.
"With a Flash AI Score of 82/100, Pilgrim Patua & Keratin Smoothening Shampoo, 200 ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPilgrim is an Indian skincare and haircare brand that draws inspiration from global beauty rituals, offering products infused with ingredients like Korean Black Rice, Retinol, and Vitamin C. Known for their accessible price point and targeted solutions for concerns like dullness, dark spots, and uneven texture, their range incorporates actives such as Glycolic Acid and Niacinamide. Pilgrim products are widely available across Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.
| Features | Patua & Keratin Smoothening Shampoo | Moxie Beauty Gentle Cleansing Shampoo | L'Oreal Paris Total Repair 5 Repairing | Pilgrim Sulfate Free Shampoo |
|---|---|---|---|---|
| Key Ingredients | Patua & Keratin | Yacón Root… | Ceramide, Pro-Keratin | |
| Best For | Dry & Frizzy Hair | All Hair Types | Damaged Hair | |
| Hair Type | Unscented | 200ml Full Size | — | Unscented |
| Price From | ₹200 | ₹478 | ₹492 | ₹284 |
"it gives instant softness & smoothness in hair, also it has pleasant smell. effective for Dry hair, but my frizziness not reduced. you can use for dry hair. it not gives any silkness in hair so, don't purchase if you think to purchase for that reason."
"Love the sulphate and paraben-free formula. It's gentle on my scalp and doesn't strip my hair of its natural oils."
"I?ve been using the Pilgrim 10x Keratin Smoothening Shampoo for a few weeks now and the results have honestly exceeded my expectations. My hair feels ..."
For dry and frizzy hair, washing every 2 to 3 days works well to maintain moisture balance without over-cleansing. Because this shampoo uses a sulphate-free formula, it is gentle enough for more frequent use if your scalp tends to build up oil between washes. Apply a small amount to wet hair, lather from root to tip, and rinse thoroughly.
This shampoo is formulated specifically for dry and frizzy hair and works best for that hair type. It suits men and women with dry, damaged, brittle, or colour-treated hair. However, some users with curly dry hair report that it does not deliver the smoothing results they expected, so it may not suit every curly hair type.
Patuá is an Omega-9 rich botanical sourced from the Amazon rainforest. It works to hydrate and soothe both the scalp and the hair shaft, helping restore moisture from root to tip. The brand highlights it as a key smoothening and conditioning agent that leaves hair feeling softer and more manageable after each wash.
The brand claims 10X keratin-smooth hair after just one wash, based on lab tests comparing this shampoo against a neutral shampoo. Many verified reviewers support this, reporting noticeably softer and more manageable hair from the first use. A few users note that the smoothing effect can be temporary for their hair type, with texture returning within a few hours.
Most users do not report hairfall or irritation. The sulphate-free, paraben-free formula is gentler than conventional shampoos, reducing the risk of scalp irritation for most users. However, a small number of verified reviewers have reported increased hairfall with regular use. If you notice unusual shedding after starting this shampoo, discontinue use and consult a dermatologist.
Unlike conventional shampoos that rely on sodium lauryl sulphate (SLS/SLES) to generate lather, this shampoo uses a sulphate-free formula that cleanses without stripping the hair's natural oils. The addition of Keratin and Patuá means it conditions and smoothens as it cleanses, which a basic shampoo does not do. This makes it a better fit for dry, damaged, or sensitive scalp types who want a gentler cleanse.
This shampoo is available across 11 sellers, with prices starting from ₹200 for the 200 ml bottle. Comparing prices on major Indian retail platforms such as Amazon India, Flipkart, and Nykaa before purchasing helps you secure the best deal. Prices can go up to ₹398 depending on the seller, so checking multiple platforms is advisable.
Users describe their hair as feeling soft, smooth, and manageable post-wash, with a noticeable reduction in frizz and improved hydration. The brand states the formula does not leave a greasy feel. The product is listed as unscented in the specifications, though a number of verified reviewers mention a pleasant, lasting fragrance after washing.
Keratin is a structural protein that occurs naturally in hair, and its use in rinse-off shampoo formulas is well established in hair care. This product is also sulphate-free, paraben-free, vegan, and cruelty-free, which supports its suitability for regular use. If you have known sensitivities to specific ingredients, review the full ingredient list on the packaging before use.
The shelf life of this shampoo is not specified in the available product data. Check the manufacturing date and the period-after-opening symbol printed on the packaging for accurate guidance. Storing the bottle in a cool, dry place away from direct sunlight helps maintain the formula's quality over time.