Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This shampoo effectively cleanses hair, leaving it feeling soft, smooth, and well-nourished, with a pleasant, lingering fragrance that enhances the washing experience.
The shampoo is formulated without sulfates, parabens, and dyes, making it a gentler option for hair care. It's also noted as being vegan and suitable for color-treated hair.
The shampoo is praised for its eco-friendly packaging, with bottles made from 100% recycled plastic, aligning with a commitment to sustainability and environmental responsibility.
The shampoo features a calming lavender scent derived from ethically sourced French lavender, which users find to be a pleasant and relaxing aroma during hair washing.
Some users with fine hair have found this shampoo to be too heavy, causing their hair to look dirty or weighed down, suggesting it may not be suitable for daily use for this hair type.
While effective for some, this shampoo can strip natural oils if used excessively, potentially leading to a dry and flaky scalp. Users advise using it sparingly and diluting it with water.
Some users have reported that the shampoo did not help their hair or was 'nothing special,' failing to make their hair soft as expected, indicating it may not meet everyone's expectations for hair improvement.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
Love Beauty & Planet's Smooth and Serene Shampoo is a 600ml sulphate-free formula that targets frizzy, dry hair with Argan Oil, Lavender, and Coconut. Hindustan Unilever Limited manufactures this paraben-free, vegan shampoo in India. It earns an AI Score of 80/100 on Flash AI, drawing on 127 verified reviews across 5 platforms. The score reflects strong marks for sustainability, formula safety, and cleansing performance. The product comes in a 100% recycled plastic bottle and carries PETA certification for being cruelty-free and vegan.
The formula centres on three key ingredients. Argan Oil, sourced from Morocco, works directly on frizz and dryness, smoothing the hair and improving manageability after each wash. Lavender, ethically sourced from France, delivers a calming, persistent scent that users find pleasant both during and after washing. Coconut supports gentle cleansing, helping the formula lift build-up without over-stripping the scalp. The sulphate-free base avoids sodium lauryl sulphate (SLS), which conventional shampoos commonly include and which can be harsh on sensitive scalps and colour-treated hair. The paraben-free formulation adds a further layer of safety for those who prefer cleaner ingredient lists.
This shampoo works well for those with normal to dry, frizzy hair, and reviewers confirm it suits colour-treated and chemically treated hair. The gentle sulphate-free formula makes it a practical choice for anyone seeking a less stripping cleanser. However, fine hair types should approach with caution. Some users with fine hair found the formula too heavy, causing hair to look flat or dirty after washing. Overuse can also lead to a dry or flaky scalp, as frequent washing may deplete natural oil levels. The lavender fragrance, while widely appreciated, can feel overwhelming in hot or humid conditions, which is worth considering during Indian summers.
Priced between ₹426 and ₹824 across 7 sellers, this shampoo delivers clear value at the lower end of its range. A sulphate-free, paraben-free, vegan formula with eco-friendly, 100% recycled packaging is genuinely difficult to find near the ₹426 price point. Reviewer sentiment across 127 reviews skews positive, particularly for hair softness, frizz control, and fragrance quality. Flash AI recommends this shampoo for those with normal to dry or frizzy hair who want a planet-conscious formula without paying premium prices. Buy from the most competitive seller to lock in the best value.
"With a Flash AI Score of 80/100, Love Beauty And Planet, Argan Oil And Lavender Sulfate Free Smooth And Serene Shampoo, 600 earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLove Beauty and Planet is a personal care brand offering haircare and body care products formulated with naturally sourced ingredients like argan oil, coconut oil, and murumuru butter. The brand is known for its sustainability-focused approach, using recycled packaging and ethically sourced botanicals, with products that are vegan and free from parabens. Love Beauty And Planet products are widely available across Indian marketplaces including Amazon, Myntra, and Purplle.
"A good clarifying shampoo. If you follow CGM it's a must have , a little goes a long way , previously I'd bought the 200ml one and it lasted me for about a year coz I used it only once or twice a month . Definitely a good purchase. But but but if you take too much of it it'll strip off your scalp's natural oil and would lead to dry and flaky scalp(not dandruff of course) so be careful with the quantity , a dime size is enough for my elbow length hair and I only shampoo my scalp and the rest of the hair with the foam and water coming from it . So don't use too much of it guys you can just dilute it with some water and prepoo is a must 🙂. I didn't get any hairfall , actually it quite reduced my hair fall (I'm not recommending it as an anti hairfall shampoo) bcoz I was on a budget so used the panteen one before and.. GOD!! It was a nightmare!!! So glad I found it . The cherry on top is it's cruelty free, environmental friendly (in certain ways). Yay!!"
"I absolutely love the Love Beauty and Planet shampoo! ? It makes my hair feel so soft smooth and healthy after every wash. The fragrance is so refreshing ..."
"This shampoo and conditioner combo is amazing! My hair feels so soft and smells wonderful. Definitely worth the price."
Reviewers suggest using this shampoo two to three times a week rather than daily, especially for normal to dry hair. Apply to thoroughly wet hair, work into a lather focusing on the scalp, then rinse completely. Users with fine hair recommend diluting the product slightly with water to reduce any heaviness.
Yes. Reviewers specifically note that the sulphate-free, paraben-free formula is gentler on colour-treated hair than conventional shampoos. It cleanses without stripping colour or adding unnecessary dryness, making it a practical option for those who colour or chemically treat their hair.
Argan Oil, sourced from Morocco, targets frizz and dryness by smoothing the hair and improving manageability after each wash. It is one of three key ingredients in this formula, alongside Lavender and Coconut, and carries the primary responsibility for frizz control.
Most reviewers report noticeable softness and smoothness after the first few washes. Consistent frizz control tends to improve over several weeks of regular use. Results vary depending on hair type, local water quality, and how frequently you use the shampoo.
Use caution if your scalp is sensitive or prone to dryness. Some reviewers found that using this shampoo too frequently stripped the scalp of natural oils, leading to dryness and flaking. Limiting use to two to three times a week and rinsing thoroughly can help reduce this risk.
Regular shampoos commonly contain sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES), strong surfactants that produce a rich lather but can strip natural oils from the scalp and hair. This sulphate-free formula cleanses more gently, causes less irritation on sensitive scalps, and is safer for colour-treated hair.
This shampoo is available from 7 sellers in India, with prices starting from ₹426. Checking platforms such as Amazon India, Flipkart, and Nykaa gives you the best chance of finding it at or near that lowest price. Prices can reach up to ₹824 depending on the seller and timing.
The liquid formula builds a gentle lather on wet hair. The lavender fragrance, derived from ethically sourced French lavender, is calming and noticeable during washing. After rinsing, hair feels soft and smooth, and the scent tends to linger. Some users find the fragrance heavy in hot or humid weather, which is worth noting in Indian summers.
The sulphate-free and paraben-free formula places this shampoo among the gentler cleansing options available. It is vegan, PETA certified cruelty-free, and manufactured in India by Hindustan Unilever Limited. While it is safe for regular use, daily washing is not advisable for all hair types, as overuse may dry out the scalp.
This shampoo has a shelf life of 36 months from the date of manufacture. Store it in a cool, dry place away from direct sunlight to maintain its quality throughout that period.