Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This shampoo effectively tackles oily roots by deeply cleansing the scalp, leaving hair feeling fresh and light without causing dryness to the lengths, thanks to its dual-action formula with salicylic and hyaluronic acids.
The shampoo is praised for its pleasant and clean fragrance that isn't overpowering, contributing to a refreshing post-wash experience.
Myntra
1 User
Users with oily scalps and dry ends find this shampoo works well, effectively cleansing the scalp without stripping the hair and making it feel softer and more manageable.
The shampoo is noted for its lightweight and refreshing texture, which contributes to hair feeling clean and manageable without being weighed down.
Some users report that the shampoo does not lather well, requiring dilution with water to foam properly, and can leave hair feeling dry after washing.
Some users with fine, straight hair found the shampoo made their hair feel 'weirdly dry' and did not deliver significant results, leading them to prefer alternative clarifying shampoos.
Despite claims of 72-hour freshness, some users find the oil-controlling effect lasts closer to 48 hours, with oiliness returning by the third day.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo is a dual-action formula built for a hair type common across India: oily at the roots and dry through the lengths. It targets scalp buildup from excess sebum and environmental impurities while providing hydration to dehydrated hair. On Flash AI, it scores 78/100, drawn from 3596 verified reviews across 5 platforms. Its highest ratings go to fragrance (95) and scalp purification (85), with scores of 75 for hydration balance and 70 for hair feel.
The formula works through two actives listed in the specs. Salicylic acid functions as a chemical exfoliant at the scalp level, cutting through excess oil and surface buildup to keep the scalp cleaner for longer. L'Oreal Paris claims the formula removes 99% of excess oil from the scalp. Hyaluronic acid, an ingredient more commonly found in skincare, draws moisture into dry and dehydrated lengths, so the deep cleansing at the roots does not strip the mid-lengths and ends. The formula is silicone-free and paraben-free. L'Oreal Paris states it carries testing specifically for Indian climate conditions.
This shampoo suits people with oily scalps and dry or dehydrated ends, particularly those with fine or thin hair who want volume without greasiness. Reviewers report reduced hair stringiness and a lighter feel post-wash. The fresh fragrance earns consistent praise for being pleasant without being overpowering. That said, not every hair type benefits equally. Some users with fine, straight hair report the shampoo left their hair feeling unexpectedly dry. A small number of reviewers have raised concerns about increased hairfall after use, which is worth noting before committing. The 72-hour freshness claim also does not hold for all users: some find oiliness returns closer to the 48-hour mark.
Available from ₹213 to ₹979 across 11 sellers, the L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo offers clear value at the lower end of that range for the right hair type. At ₹213, the price is competitive for a two-active formula combining salicylic acid and hyaluronic acid in a climate-tested product. If your primary concern is an oily scalp with dry ends, the review sentiment across 3596 responses supports this product strongly. If you have fine, straight hair that is prone to dryness, consider starting with a smaller size before committing. For most people dealing with oily roots and dehydrated lengths, this is a well-formulated option worth the price.
"With a Flash AI Score of 78/100, L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo (200 ml) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamL'Oreal Paris L'Oréal Paris is a global beauty brand offering an extensive range of skincare and haircare products, known for making salon-quality formulations accessible at mass-market price points. Their product line features ingredients like hyaluronic acid and specialised oils across shampoos, serums, and moisturisers designed for diverse hair and skin needs. L'Oréal Paris products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Meesho.
"Whenever I washed my hair, by day 2 it's greasy again and again, my scalp always turns into and oil factory overnight. Everybody says 'do you apply too much oil on your hair?' but I don't put oil on my scalp. I was so stressed about how to fix my oily scalp. I tried lots of shampoo's but never get rid of this problem but now I find L'OREAL PARIS Hyaluron Pure shampoo. It effective at cleansing the scalp and keeping it fresh for up to 72 hours, while also making hair soft and smooth. This shampoo has salicylic acid and hyaluronic acid. Salicylic acid helps to break down and remove excess oil, product buildup, and flakes, while hyaluronic acid helps to attract and retain moisture in the hair strands without weighing them down. This combination is effective for addressing concerns like an oily scalp and dry hair. Yes, L'Oréal Paris Hyaluron Pure Shampoo is good for your hair as it helps cleanse and purify by removing oil and impurities from the scalp and hair. Thank you Myntra."
"If you have hair that gets oily super fast but your ends still feel dry this shampoo is what you need. It?s designed to really deep clean your scalp and ..."
"I recently tried the L’Oréal Paris Hyaluron Pure 72H Purifying Shampoo, and here’s my experience: ✅ What I Loved: • Deep Cleansing: It really does a great job removing excess oil and impurities from the scalp. My hair felt fresher and lighter after each wash. • Hydration Boost: Despite being a clarifying shampoo, it doesn’t leave the lengths feeling stripped or dry. The hyaluronic acid helps keep hair moisturized. • Smell: It has a pleasant, clean fragrance that isn’t overpowering. • Long-Lasting Freshness: The claim of “72H purifying” is a bit ambitious, but I did notice my roots stayed cleaner longer than with regular shampoos. Overall Verdict: This is a great option if you have oily roots but dry mid-lengths and ends. It balances oil control and hydration well without weighing hair down. I’d recommend it for people who struggle with greasy scalp buildup but don’t want to sacrifice softness in the lengths. ⭐️ Rating: 4.3/5"
Apply on wet hair, massage the product into your scalp, and rinse thoroughly. L'Oreal Paris recommends following with the Hyaluron Pure conditioner for best results. The specs do not label this as a daily-use shampoo. Starting with alternate-day use and adjusting based on how your scalp responds is a practical approach, particularly if your scalp is reactive to exfoliating actives like salicylic acid.
The product is formulated for oily roots and dehydrated lengths, and the specs confirm it as unisex and suited to oily, dehydrated hair. The specs do not confirm suitability for chemically treated or colour-treated hair. If your hair is colour-treated, consult your colourist before using a salicylic acid formula, as exfoliating actives may affect colour longevity.
Salicylic acid is a chemical exfoliant that breaks down excess sebum and surface buildup on the scalp. In a rinse-off product like shampoo, it penetrates the scalp briefly before washing away, leaving the scalp cleaner and less oily. L'Oreal Paris claims this formula removes 99% of excess oil from the scalp, which aligns with how salicylic acid functions in scalp care.
Many reviewers notice a difference from the first or second wash, particularly in terms of scalp freshness and reduced oiliness post-wash. The product's headline claim is 72-hour freshness, though some users find the oil-free effect lasts closer to 48 hours rather than the full 72. A few weeks of consistent use will give you a clearer picture of whether this formula suits your specific scalp and hair type.
A small number of verified reviewers have reported increased hairfall after using this shampoo, with some advising strongly against purchase on that basis. This is not a universal experience across the 3596 reviews, but it is a genuine concern raised by real users. If you notice unusual hairfall after starting use, discontinue the product and consult a dermatologist.
A regular moisturising shampoo focuses on hydration throughout the hair and typically does not address excess scalp oil. This shampoo uses salicylic acid specifically to exfoliate and purify the scalp while hyaluronic acid targets hydration for dry lengths. It is designed for the oily roots plus dry ends combination, which is a balance a standard hydrating shampoo often cannot achieve.
The L'Oreal Paris Hyaluron Pure 72H Purifying Shampoo (200 ml) is available from ₹213 across 11 sellers, with prices going up to ₹979 depending on the platform and seller. Comparing prices across major Indian shopping platforms before purchasing gives you the best chance of securing the lowest available rate.
Reviewers consistently describe the texture as lightweight and refreshing, with hair feeling clean and not weighed down after rinsing. The fragrance is fresh and pleasant without being overpowering, which is one of the formula's highest-rated attributes (95 in Flash AI's score breakdown). Most users report softer, more manageable hair post-wash, though a minority note an unexpected dryness, particularly on fine hair.
Salicylic acid is a well-established active in scalp care, used widely to remove excess sebum and surface impurities. In rinse-off formulas like shampoos, it is generally considered safe for the scalp because contact time is brief. If you have a sensitive scalp or a history of scalp conditions, reduce usage frequency and watch for any irritation. Persistent reactions warrant a consultation with a dermatologist before continuing.
Stop using the shampoo immediately and rinse your scalp thoroughly with water. Salicylic acid, while effective for most scalp types, can cause irritation in people with sensitive skin. The specs do not list this product as dermatologist-tested. If irritation persists beyond a day or two after discontinuing use, consult a dermatologist before attempting to resume.
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