Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users report a visible reduction in dark spots and hyperpigmentation, leading to a brighter and more even skin tone with consistent use of this Plum serum.
The serum is praised for its lightweight, non-sticky, and fast-absorbing texture, making it comfortable for daily wear, especially for oily and combination skin types.
This Plum serum effectively helps in controlling excess oil production and reducing blemishes, making it a beneficial addition for those with oily or acne-prone skin.
The serum is noted for being fragrance-free and gentle, with many users, including those with sensitive skin, reporting no irritation or adverse reactions.
Some users, particularly those with dry or sensitive skin, have experienced initial breakouts or found the serum to be potentially too potent, suggesting a patch test is advisable.
While generally well-received, a few users have noted that the serum can feel slightly sticky and take time to absorb fully, which might be less ideal for those with very oily skin.
One user mentioned that the actual product quantity received might be less than what is indicated on the packaging, suggesting a potential discrepancy in product fill.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Plum 10% Niacinamide Face Serum with Rice Water is a targeted treatment designed for daily use morning and night, addressing dark spots, hyperpigmentation, blemishes, uneven skin tone, and excess oil production. Formulated for all skin types, it aims to deliver visible results through consistent daily application. Flash AI rates this serum 83 out of 100, drawing from 4914 verified reviews across 5 platforms. It scores 85 for brightening and 85 for gentleness, reflecting reviewer consensus on visible spot reduction and minimal irritation across oily, combination, dry, and sensitive skin types.
The formula centres on two key ingredients: Niacinamide at 10% and Rice Water. Niacinamide, also known as Vitamin B3, is the primary active. It acts directly on blemishes and hyperpigmentation, helps regulate sebum production, strengthens the skin barrier, and soothes redness and inflammation. The product highlights confirm this concentration is clinically validated for these concerns. Rice Water contributes to brightening and overall radiance, adding to the formula's skin-clarifying effect. The serum is fragrance-free, dermatologically tested, clinically proven, 100% vegan, and cruelty-free, with no parabens or silicones. A dropper bottle makes each application precise and hygienic.
This serum suits oily, acne-prone, combination, dry, and sensitive skin types. The specs confirm it works for both men and women. Users targeting dark spots, acne scars, uneven tone, excess sebum, and skin inflammation report consistent outcomes with regular use. That said, some users with dry or sensitive skin report initial breakouts after starting use, and a patch test before full application is advisable. A few reviewers note the serum can feel slightly sticky and take longer to absorb than expected, which may be less comfortable under makeup or sunscreen. There have also been isolated reports of a discrepancy between the quantity stated on the packaging and what is actually received.
Priced between ₹426 and ₹642 across 15 sellers, this serum sits in the accessible mid-range of the Indian skincare market. The pricing gap across sellers is significant, and comparing listings before purchasing can yield meaningful savings, with ₹426 available on select platforms. The 10% Niacinamide concentration, a formulation covering brightening, oil control, blemish reduction, and inflammation soothing, backed by 4914 verified reviews across 5 platforms, supports the case that this serum delivers solid value at its lower price points. Flash AI recommends it for anyone targeting dark spots, oily skin, or hyperpigmentation. Allow a few weeks of consistent daily use before forming a verdict, and do a patch test first if your skin is sensitive.
"With a Flash AI Score of 83/100, Plum 10% Niacinamide Face Serum with Rice Water 30 ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPlum is a skincare brand available across major Indian marketplaces including Amazon, Nykaa, and Flipkart.
| Features | 10% Niacinamide Face Serum with Rice | Minimalist 10% Niacinamide Face Serum | Foxtale Eternal Light Gluta - Vit C | Minimalist 2 Percent Alpha Arbutin Face |
|---|---|---|---|---|
| Key Actives | Niacinamide, Rice Water | Niacinamide 10%, Zinc PCA 2% | Vitamin C, Glutathione | Alpha Arbutin, Hyaluronic Acid… |
| Best For | Men & Women | Men & Women (Unisex) | Men & Women | Men & Women |
| Fragrance | Fragrance-Free | — | — | Fragrance Free |
| Price From | ₹426 | ₹539 | ₹437 | ₹470 |
"In my teenage years I suffered from severe acne. It shattered my confidence to the core. After few years acne got disappeared a little but dark spots remained and they were so dark they were literally visible from afar. Skin so so dull and unhealthy. After I joined gym and completely gave up on oily food and consumed at least 3 litres of water everyday. Skin condition was pretty the same but it a little difference then I started using skincare . At first I tried joy vitamin c toner and serum for like 7 months it added a little glow to my face but did nothing for my spots so I switched to this. I started using it in July and believe me every dark spot is gone my skin looks crystal clear and the glow it gives it is very surreal like everyone compliments me on my skin and ask me how it became so healthy and glowing and crystal clear..this serum gave me confidence. I would never trade this serum for like anything. This serum is the best."
"Iam using serum for the first time ..just started using it...waiting for the results Used it for two weeks.it made my face smooth but didnt reduced by pores and scars☹️ Edit: after using it for two weeks my skin get ever worst ..many pimples came"
"honestly love the Plum Rice Water and Niacinamide 10% Serum sooo much. This is my second time using it and I can?t explain how happy I am with the results ..."
This serum contains 10% Niacinamide, as confirmed in the product highlights. The highlights state this concentration is proven to act on blemishes and hyperpigmentation, strengthen skin barrier function, and regulate sebum production. The product carries clinically proven and dermatologically tested certifications, supporting these efficacy claims.
The specs list ideal usage as day and night, daily, so you can apply it in both your morning and evening routines. Apply it after cleansing, before your moisturiser, and follow up with sunscreen during the day.
The specs confirm this serum suits daily AM and PM use. As a water-based serum, apply it after cleansing and before heavier products in your routine. The product data does not include specific guidance on combining with other treatment actives, so if you layer multiple serums, consult a dermatologist to avoid potential interactions or over-treatment.
The specs list sensitive skin as a suitable skin type, and the serum is fragrance-free and dermatologically tested. Many reviewers with sensitive skin report no irritation or adverse reactions. However, some users with sensitive or dry skin have reported initial breakouts after starting use, so a patch test before full application is strongly advisable.
Reviewers report visible reduction in dark spots and an improvement in skin tone with consistent use, though the verified insights do not confirm a single timeline that applies to all users. Results depend on skin type, the severity of initial concerns, and how consistently you apply the serum. Treatment serums with niacinamide as the primary active generally require several weeks of daily use before showing visible change.
This is a concentrated treatment serum, not a moisturiser or toner. It delivers 10% Niacinamide to target specific concerns like dark spots, hyperpigmentation, and oil regulation. A moisturiser primarily hydrates and seals the skin barrier, while a toner prepares the skin for subsequent steps. In your routine, apply this serum after toning and before moisturising.
The serum is dermatologically tested, fragrance-free, and listed as suitable for all skin types, including sensitive skin. Most users report no irritation even from first use. That said, some first-time users, particularly those with dry or sensitive skin, have experienced initial breakouts. Starting with once-daily application and doing a patch test first is the safest approach for beginners.
Niacinamide does not typically trigger the purging associated with exfoliants or retinoids, since it does not accelerate cellular turnover. Some users of this serum have reported initial breakouts after starting use, which may reflect skin adjustment rather than purging. If new blemishes appear in areas outside your usual breakout zones or persist beyond several weeks of use, consult a dermatologist before continuing.
This serum lists across 15 sellers, with prices ranging from ₹426 to ₹642. Comparing listings across major Indian e-commerce platforms before purchasing gives you the best chance of finding it at the lowest available price of ₹426. Prices may vary by platform and seller at any given time.
Most reviewers describe the texture as lightweight, non-sticky, and fast-absorbing, making it comfortable for daily wear, especially on oily and combination skin types. A smaller group of users note it can feel slightly sticky on some days and take longer to absorb than expected. The Flash AI texture score for this serum is 75 out of 100, reflecting this split in reviewer experience.