Foxtale 12% Niacinamide Face Serum by Foxtale is reviewed and scored for the Indian skincare market by Flash AI. This product analysis covers performance across India's humid climate conditions in cities including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Kolkata. Prices are tracked across 11 Indian sellers including Amazon India, Nykaa, Purplle, and Flipkart. Flash AI Score: 85/100.

Foxtale 12% Niacinamide Face Serum — Flash AI Score 85/100
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12% Niacinamide Face Serum

Foxtale pairs 12% Niacinamide with Azelaic Acid in this lightweight gel serum, targeting excess oil, acne marks, dark spots, and enlarged pores.

4.3
859+ Verified Reviews
Best Price

Flash AI Score

85/100

859+ Verified Reviews

5 Major Platforms

Score Breakdown
Oil Control90/100
Blemish Fading85/100
Texture & Absorption80/100
Pore Minimization80/100

Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.

Reviewed by Flash AI Editorial Team · Last updated March 2026.

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Best Deal
Tata CLiQ
In stock
₹187
Amazon
₹229Buy
Myntra
₹229Buy
Nykaa
₹229Buy
Purplle
₹229Buy
Compare all 11 prices on Flash

What reviewers love

Strength

Controls excess oil for a less shiny complexion

This serum effectively controls excess oil, leaving skin less shiny throughout the day, which is particularly beneficial for those with oily skin types.

Foxtale.In 5 User
Strength

Visibly fades acne marks and dark spots

The serum is praised for its ability to visibly fade stubborn dark spots and redness left by breakouts, leading to a brighter and more even complexion.

Nacep.Org Mkbhd 7 User

Lightweight, non-sticky texture absorbs quickly

The serum has a lightweight, easily spreadable texture that absorbs quickly without feeling sticky or heavy, making it comfortable for daily wear and suitable for layering under other skincare products and makeup.

Minimizes pores and improves skin texture

The serum's formulation, combining 12% Niacinamide and Azelaic Acid, is noted for its effectiveness in minimizing the appearance of pores and improving overall skin texture, making it smoother and more even.

8 more strengths on Flash

Worth knowing

!Limitation

Caused skin to appear darker for one user

One user reported that their skin appeared even darker after using the Foxtale Rapid Spot Reduction Serum for 10 days, expressing disappointment with the product's performance in reducing dark spots.

Sticky texture and white residue noted

A user found the serum to be quite sticky and leave a noticeable white powdery residue after drying, leading them to recommend using it only at nighttime.

Considered 'mid' with better alternatives available

One reviewer stated that the Foxtale 12% Niacinamide Clarifying Serum is 'mid' and suggested that better products are available in the same price range, implying it may not be the most effective option compared to alternatives.

3 more limitations on Flash

One score. Best price. No sponsored results.

Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.

Our Analysis

The Foxtale 12% Niacinamide Face Serum is a gel-form treatment that targets excess oil, clogged pores, dark spots, blemishes, and uneven pigmentation in one bottle. It comes in a 10 ml size and addresses what the brand describes as 7 signs of acne in a single daily formula. Its AI Score of 85/100 on Flash AI reflects the input of 859 verified reviews across 5 platforms, with particular strength in oil control and blemish fading.

The formula combines two key actives: 12% Niacinamide and Azelaic Acid. Niacinamide at this concentration drives the serum's oil control and pigmentation-fading performance, both of which reviewers consistently confirm. Azelaic Acid adds targeted action on blemishes and marks left by breakouts. The formulation uses Double Encapsulation Technology, which encloses Niacinamide in two protective layers to help transport it across the skin's barrier into targeted areas, improving both efficacy and stability. This delivery approach helps the actives perform without overwhelming the skin.

Adults with oily, combination, or acne-prone skin stand to gain the most from this serum, given its strong oil control performance and consistent blemish-fading feedback from verified reviewers. The gel absorbs quickly, sits well under makeup and moisturiser, and suits all skin types including sensitive skin, per both the specs and reviewer experience. A minority of users report a sticky texture and white powdery residue after drying, with some recommending nighttime-only application as a workaround. In isolated cases, one user noticed skin appearing darker in the first 10 days, and another saw no visible results after a month of consistent use. These reports represent a small fraction of overall feedback, but factor them in if your skin runs sensitive or reactive.

You can find this serum from ₹187 to ₹299 across 11 sellers, placing it firmly in the budget-friendly actives segment. For that price, you get 12% Niacinamide, Azelaic Acid, and a delivery mechanism that most reviewers find effective for oil control and spot fading. Flash AI recommends this serum for adults dealing with acne marks, excess oil, and enlarged pores who want a proven active at an accessible price point. If texture sensitivity concerns you, test it on a small area first before adding it to your full routine.

"With a Flash AI Score of 85/100, Foxtale 12% Niacinamide Face Serum earns its ranking through demonstrated, cross-platform results."

— Flash AI Editorial Team
Specifications
Free OfParaben-Free, Sulphate-Free, Gluten Free, No Flavour
Shelf Life24 months
GenderUnisex
Volume10 ml
VariantNiacinamide
BenefitsFades acne marks, Fades blemishes, Fades pigmentation
ConcernsAcne or Blemishes, Excess Oil, Dark Spots, Pigmentation, Pores
Ideal ForAdults
Item FormGel
Skin TypesNormal, Dry, Combination, Oily, All Skin Types

About Foxtale

Foxtale

Foxtale is an Indian skincare brand that focuses on science-backed formulations with effective active ingredients like niacinamide, delivering visible results at accessible price points. Their range includes targeted serums and daily-wear sunscreens designed for everyday Indian skin concerns. Foxtale products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, Myntra, Meesho, and Purplle.

How it compares

Features 12% Niacinamide Face Serum Foxtale 12% Niacinamide Serum COSRX The 6 Peptide Skin Booster Serum Minimalist 2 Percent Alpha Arbutin Face
Key Actives Niacinamide, Azelaic Acid 12% Niacinamide, Azelaic AcidHyaluronic Acid, Niacinamide…Alpha Arbutin, Hyaluronic Acid…
Best For Adults AdultsAdultsMen & Women
Fragrance Fragrance Free
Price From ₹187 ₹199₹1230₹470

What buyers say

Read all 859+ reviews
★★★★★

"This serum works wonders, It helped me control oil and reduced my acne marks. My skin feels smoother, calmer, and more balanced. Lightweight texture, no stickiness and perfect for daily use."

V
Verified Buyer on Amazon
★★★★★

"The Foxtale Niacinamide Clarifying Serum is my new skincare essential! It's quickly faded my acne marks reduced oiliness and left my skin feeling incredibly ..."

V
Verified Buyer on Google
★★★★★

"The delivery was very late.. But i am happy with the product.. If u r a beginner with niacinamide start with a lower percentage..i Started using it today.. It's texture is very smooth and glides in to the skin very fast.. Never leave skin oily..gives a smooth skin..And i love it's smell.. I have pimples and marks.. I hope this product will be worth the hype coz it's contains niacinamide of higher concentration..claims that u can see results in 14 days.. Let's hope for the best.. I will update my changes soon.. Stay tuned😁"

V
Verified Buyer on Myntra

Frequently asked questions

How often should I apply this serum and what is the correct method?

Apply this serum once or twice daily, depending on your skin's tolerance. After cleansing and toning, pat a small amount onto your face before applying moisturiser. Niacinamide suits both morning and evening use, making this serum flexible for any routine step.

Is this serum suitable for oily, dry, or sensitive skin types?

The specs list this serum as suitable for all skin types, including normal, dry, combination, oily, and sensitive skin. Verified reviewers describe it as gentle and non-irritating for daily use. Those with oily or acne-prone skin report the strongest results, particularly for oil control and blemish fading.

What is Double Encapsulation Technology and why does it matter in this serum?

Double Encapsulation Technology encloses Niacinamide in two protective layers. This delivery system helps transport the active ingredient across the skin's barrier into targeted areas, improving both efficacy and stability. Per the product's formulation highlights, this approach helps the active perform without overwhelming the skin.

How long does it take to see visible results with this serum?

Reviewers report varied timelines. Many who noted visible improvements used the serum consistently over several weeks, with results including reduced oiliness, faded dark spots, and smoother texture. One user saw no improvement after nearly a month of consistent use. Given this variability, consistent application over several weeks before evaluating results is the most reliable approach.

Can this serum cause irritation or side effects for some users?

Most reviewers describe this serum as gentle and non-irritating. However, a small number of users have reported a sticky texture and white powdery residue after drying, and one user noticed skin appearing darker during the initial days of use. If you have reactive skin, do a patch test before full-face application and discontinue use if irritation persists.

How does this 12% Niacinamide serum compare to a basic or lower-concentration formulation?

This serum combines 12% Niacinamide with Azelaic Acid, giving it a dual-active approach to acne concerns that a single-ingredient or lower-concentration product may not offer. The Double Encapsulation Technology also improves ingredient delivery beyond what a standard formulation provides. For users targeting oil control, blemishes, and pigmentation together, this combination addresses more concerns in a single step.

Where can I buy this serum at the lowest price?

This serum is available across 11 sellers, with prices starting from ₹187. Comparing listings across major Indian e-commerce platforms before purchase helps you secure the best deal. Prices may vary based on seller and ongoing promotions, so check multiple listings at the time of purchase.

What does this serum feel like on the skin during and after application?

The serum has a lightweight gel texture that spreads easily and absorbs quickly without feeling sticky or heavy for most users. Reviewers describe it as comfortable for daily wear and suitable for layering under moisturiser and makeup. A small number of users have noted a sticky feel and white powdery residue after drying, which some attribute to heavier application.

Is 12% Niacinamide safe to use daily on the face?

The specs list this serum as suitable for daily use across all skin types, including sensitive skin. The majority of verified reviewers report it as gentle and non-irritating with no stinging or discomfort. If you are new to Niacinamide at this concentration, starting with once-daily application and monitoring your skin's response before increasing frequency is a practical first step.

How does this serum help with pores?

This serum targets clogged pores and excess oil, both of which contribute to the visible appearance of enlarged pores. Reviewers note that consistent use helps minimise pore appearance and smoothens overall skin texture. The combination of 12% Niacinamide and Azelaic Acid, delivered via Double Encapsulation Technology, addresses pore concerns alongside oil control and blemish fading in one formula.

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