Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users report this serum effectively fades dark spots and acne marks, leading to a clearer complexion. One user noted seeing significant improvement in pigmentation and acne within a week of consistent use.
The serum is praised for its lightweight, fast-absorbing formula that feels comfortable on the skin, with users loving how quickly it sinks in without leaving a greasy residue.
The serum is noted for providing a visible glow to the skin, with one user calling it a 'game changer' for achieving radiant skin and reducing pigmentation around the mouth and dark spots.
The serum's formulation includes beneficial ingredients like panthenol, aloe vera, and sodium hyaluronate, which contribute to skin hydration and reducing inflammation, making it a preferred choice over other similar products.
Multiple users have reported that the serum oxidizes, changing color from clear to a reddish-brown, which prevents them from finishing the bottle and raises concerns about its shelf-life and efficacy, even with proper storage.
The pump packaging on the serum has been a significant issue for some users, making it difficult to dispense the product and requiring a long time to get the serum out, which detracts from the overall user experience.
One reviewer expressed disappointment with the serum's formulation, suggesting it needs tweaking and is not Dr. V approved, implying that while it has potential, it falls short of expectations for addressing more intense hyperpigmentation or fine lines.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The 3% Tranexamic Acid and 2% Kojic Acid Advanced Glow Serum from brand 3% is a targeted depigmentation treatment built to address hyperpigmentation, dark spots, melasma, and uneven skin tone in adults. It earns a Flash AI Score of 70 out of 100, drawn from 178 reviews across 5 platforms, with its strongest scores in Pigmentation Treatment (85 out of 100) and Skin Radiance (80 out of 100). Users rate its core promise highly: consistent use leads to visible fading of dark spots and acne marks, with some reporting faster results compared to similar depigmentation products they had tried before.
The formula leads with 3% Tranexamic Acid, the primary active targeting the serum's core benefit of hyperpigmentation reduction. Kojic Acid at 2% supports brightening action and helps fade dark spots and melasma. Pineapple extract adds an exfoliating quality to the mix, supporting surface renewal and radiance. Licorice extract contributes further to the brightening and skin-evening goals of the formula. All four ingredients are listed in the product specs as key actives, and together they address the serum's stated benefits of brightening, exfoliation, and hyperpigmentation treatment. The liquid formulation is fast-absorbing, leaving no greasy residue behind.
This serum suits adults with all skin types actively managing hyperpigmentation, melasma, dark spots, or post-acne marks. Consistent users report visible improvement in skin tone and reduction in dark spots, with some noticing change within the first week. That said, the serum has two significant drawbacks. Multiple users report it oxidises over time, changing colour from clear to a reddish-brown, raising genuine concerns about shelf life and ongoing efficacy even with correct storage. The pump dispensing mechanism has also drawn repeated complaints for being slow and difficult to use. Users seeking solutions for more intense hyperpigmentation or fine lines may find the formulation falls short at that level.
At ₹551 to ₹649 across two sellers, this serum sits in the accessible price range for an active brightening treatment. Review sentiment supports the value case for mild to moderate hyperpigmentation: the depigmentation performance and lightweight texture hold up well at this price, and users report it competes with higher-priced alternatives on results speed for dark spots. The oxidation issue and packaging complaints do affect the experience, particularly if you use the serum slowly over an extended period. Flash AI recommends this serum for buyers who want an affordable active treatment targeting dark spots and uneven tone, with the caveat that you should aim to finish the bottle promptly after opening. Buy from ₹551 and compare sellers before purchasing.
"With a Flash AI Score of 70/100, 3% TRANEXAMIC ACID & 2% KOJIC ACID ADVANCED GLOW SERUM earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamFixderma is an Indian dermatological skincare brand specializing in sun protection and pigmentation correction, with their Shadow sunscreen range being a bestseller among oily skin users. Their formulations emphasize functional ingredients like Kojic Acid, Tranexamic Acid, and Niacinamide while maintaining paraben-free standards. Fixderma products are widely available across major Indian marketplaces including Amazon, Nykaa, Flipkart, Myntra, Meesho, and Purplle.
| Features | 3% Tranexamic Acid & 2% Kojic Acid | Minimalist 2% Hyaluronic Acid + Pga | The Derma Co 10% Niacinamide Face Serum | Vilvah Milk Drops Brightening Serum |
|---|---|---|---|---|
| Key Actives | 3% Tranexamic Acid, 2% Kojic Acid | Hyaluronic Acid, Vitamin B5 | Niacinamide | Alpha Arbutin, Hyaluronic Acid… |
| Best For | general skincare | Women | Sensitive Skin | Pregnant women |
| Fragrance | — | Unscented | — | Unscented |
| Price From | ₹551 | ₹499 | ₹254 | ₹215 |
"The best serum I've ever had because it absorbs quickly on my skin and the formula... I'm in love with it."
"I had very least expectation from this. But it works, it feels very naked on skin but believe me it works. I didn't even feel any pigmentation and acne ..."
"I have lot of dark sports like lot. But after using this this all marks are fade away also if I'm getting any pimple for that after dry out my pimple I ..."
Apply this serum once or twice daily after cleansing and toning, before your moisturiser and sunscreen. Consistent daily use is key for depigmentation actives like Tranexamic Acid and Kojic Acid to deliver results. If you are new to actives, start with once-daily application and observe how your skin responds before increasing frequency. Morning use should always be followed by sunscreen to protect skin that is actively working to reduce pigmentation.
The product specs list this serum as suitable for all skin types. Users with acne-prone skin report it helps fade post-acne marks and dark spots effectively. The lightweight, non-greasy liquid formulation sits comfortably on oily and combination skin. If your skin is highly reactive, introduce the serum gradually and monitor your response during the first few applications before committing to daily use.
Kojic Acid is a brightening active that targets melanin production in the skin to reduce the appearance of dark spots and uneven tone. In this serum, it is present at 2% alongside 3% Tranexamic Acid, giving the formula two actives addressing pigmentation from different angles. Together, they target dark spots, melasma, and uneven skin tone. Kojic Acid is listed in the product specs as a key ingredient and contributes directly to the serum's core brightening and hyperpigmentation-targeting benefits.
Review insights indicate some users notice improvement in pigmentation and acne marks within the first week of consistent use. More significant fading of dark spots and hyperpigmentation typically becomes visible over several weeks of daily application. Results depend on the depth and type of pigmentation you are treating. Reviews from users who have applied the product for four or more weeks provide the strongest signal on overall efficacy.
Multiple verified reviewers report the serum does oxidise after opening, changing from a clear liquid to a reddish-brown colour over time. This occurs even when the product is stored correctly and raises genuine concerns about shelf life and efficacy. To reduce the risk, store the bottle away from direct sunlight in a cool, dry place and aim to use the product consistently after opening. The oxidation issue is a key factor in the product's lower Packaging and Longevity score.
This serum uses two established brightening actives, Tranexamic Acid at 3% and Kojic Acid at 2%, that directly target melanin production. A standard brightening serum may rely on botanical extracts alone without dedicated actives at these concentrations. Users report this serum shows results faster than some comparable depigmentation products, making it a stronger choice for those actively targeting dark spots or melasma rather than maintaining general skin radiance.
This serum is available across two sellers, with prices starting at ₹551 and going up to ₹649. Check major Indian retail platforms for current listings and compare prices before purchasing. Prices may vary based on platform promotions and seller stock. Buying from a verified seller is especially important given the oxidation concerns raised by reviewers, as fresh stock reduces the risk of receiving a product that has already begun to degrade.
The serum has a lightweight liquid formulation that users consistently describe as fast-absorbing. It sinks into the skin quickly without leaving a greasy or sticky residue, making it easy to layer under moisturiser and sunscreen. The texture is thin and fluid, typical of a water-based active treatment serum. The non-greasy, comfortable finish is one of the most frequently praised sensory qualities across user reviews.
This serum is formulated with both actives combined by design, pairing 3% Tranexamic Acid with 2% Kojic Acid in a single product. Verified review insights focus primarily on oxidation and packaging concerns rather than skin irritation from the dual-active combination. As with any new active treatment, introduce this serum gradually, starting with once-daily use, and monitor your skin's response. If you notice persistent redness or irritation, reduce frequency and consult a dermatologist.
The product specs do not explicitly state a post-opening shelf life. Multiple users report the serum oxidises and changes colour from clear to reddish-brown even with correct storage, suggesting it may degrade faster than expected after opening. Look for the PAO (Period After Opening) symbol on the packaging for the manufacturer's stated guidance. To get the most from the product, store it in a cool, dry place away from direct light and use it consistently after opening.