Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users rave about the Plum Bodylovin' Hazelnut Eclair Body Lotion's divine, dessert-like fragrance, often comparing it to a chocolatey dream, muffin, or bakery, which makes their mouth water and leaves them smelling delicious for hours.
The lotion's texture is praised for being lightweight, creamy, and non-greasy, absorbing quickly into the skin to leave it feeling soft, supple, and hydrated without any sticky or heavy after-feel, making it suitable for all skin types, including dry skin during winter.
The lotion's scent is noted to be similar to Dove's macadamia body scrub, offering a milky, nutty gourmand profile that some users find appealing and a good base for layering with other fragrances like Choco Musk EDP and BBW Vanilla Romance, making it a favorite for some.
The 400ml bottle offers good value for its price, and users appreciate that it comes with a spatula for easy scooping, enhancing the user experience and making it feel like a luxurious dessert jar.
Some users have reported a synthetic or unpleasant smell, with one describing it as rubber or fermented rice water, and another finding it similar to Vaseline cocoa lip balm or slightly spoiled milk, leading to a strong dislike for the fragrance.
The scent's longevity is inconsistent, with some users reporting that it doesn't last long, contradicting others who find it long-lasting. There's also a mention of the scent initially smelling synthetic, though it can improve after resting for a few days.
Some users have reported negative experiences with Plum products in general, with one user stating that a Plum product left a 'ghastly white cast' and made them feel sweaty, while another described a Plum product as 'trash' and questioned its suitability for any skin type.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Plum BodyLovin' Hazelnut Eclair Body Lotion is a cream-form body moisturiser built to address dehydration, dryness, and dullness. Part of Plum's BodyLovin' range, it combines a functional ingredient blend with a prominent dessert-like fragrance, making it a sensory-forward daily lotion. On Flash AI, this lotion earns a score of 86 out of 100, drawn from verified reviews across 5 platforms, with 5 reviews currently indexed. Texture leads the scoring at 90, followed by fragrance at 85, moisturization at 85, and value at 80. The score reflects consistent positive sentiment around absorption and skin feel.
The formulation relies on three key ingredients listed in the specs: hazelnut, cocoa butter, and vitamin B5. Hazelnut is an emollient that helps soften the skin's surface and contributes to the lotion's lightweight, non-greasy texture that reviewers consistently praise. Cocoa butter is an occlusive ingredient that seals moisture into the skin, making it particularly effective for dry skin and during cooler months. Vitamin B5, also called panthenol, is a humectant that draws moisture into the skin and supports a smooth, hydrated finish. Together, these three ingredients target the product's stated concerns: dehydrated skin, dry skin, and dull skin. The product is vegan and cruelty-free, with no animal-derived ingredients.
This lotion suits dry, dehydrated, and dull skin best. Reviewers confirm it works across all skin types, absorbs without stickiness, and holds its own during winter. The 400ml jar comes with a spatula for easy application, which users appreciate. That said, fragrance is the most polarising element of this product. While many users describe the scent as a divine, dessert-like hazelnut and cocoa experience that lingers for 4 to 5 hours and layers well with other fragrances, some report it smells synthetic, rubber-like, or faintly off, especially on first use. Scent longevity also varies across reviewers. If you have fragrance sensitivity or prefer unscented formulas, approach this with caution.
At ₹347 to ₹720 across 13 sellers, the Plum BodyLovin' Hazelnut Eclair Body Lotion delivers strong value for a vegan, cruelty-free 400ml body lotion. Flash AI rates it 86 out of 100, with texture and moisturization both scoring well. The hydration performance aligns with what the ingredients promise, and the non-greasy finish makes it usable year-round. The fragrance may divide opinion, so if you are new to this lotion, buy at the lower price point of ₹347 first to test it. For everyone else, particularly those with dry or dehydrated skin who enjoy gourmand scents, this is a well-priced and reliable daily lotion.
"With a Flash AI Score of 86/100, Plum BodyLovin' Hazelnut Eclair Body Lotion earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamPlum is an Indian skincare and haircare brand known for its clean, vegan formulations that blend active ingredients like salicylic acid, niacinamide, and fruit AHAs with plant-based extracts. Their product range spans face washes, toners, moisturisers, and shampoos, catering to everyday skin and hair concerns at an accessible price point. Plum products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.
"I love the scent of this! It's not too overpowering and the lotion absorbs quickly. My skin feels much smoother."
"?The Plum BodyLovin' Hazelnut Body Lotion is a fantastic product especially if you prioritize fragrance in your body care routine. It delivers a unique ..."
"This moisturizer smells amazing and leaves my skin feeling soft and hydrated without being greasy. Perfect for everyday use!"
Apply once or twice daily for best results. Smooth it onto clean skin right after a shower while skin is still slightly damp to help lock in moisture. For dry skin, a second application before bed supports overnight hydration and softness.
Yes. Reviewers specifically note it works well for dry skin during winter. Cocoa butter acts as an occlusive to seal in moisture, and vitamin B5 helps draw and retain hydration. The cream texture provides a more substantial hydration layer than thin gel-based lotions, making it a practical cold-weather option.
Vitamin B5, also known as panthenol, is a humectant that attracts moisture to the skin and helps retain it. In this lotion, it works alongside cocoa butter and hazelnut to address dryness, dehydration, and dullness, contributing to a smooth and hydrated finish with regular use.
Reviewers report skin feeling soft and hydrated from the first application. The non-greasy, fast-absorbing formula delivers an immediate difference in skin feel. Consistent daily use over weeks builds on this base to address longer-term concerns like dullness and rough texture.
Exercise caution. This lotion has a strong dessert-like hazelnut and cocoa fragrance. While most users enjoy it, some reviewers report the scent smells synthetic, rubber-like, or slightly off on first use. If you have fragrance sensitivity or prefer fragrance-free products, this may not be the right fit for you.
Beyond basic hydration, this lotion adds a distinctive gourmand fragrance and a combination of hazelnut, cocoa butter, and vitamin B5 that targets specific concerns like dehydration, dryness, and dullness. Reviewers note it absorbs without stickiness and feels lighter than many standard body butters, making it more versatile for daily use.
The Plum BodyLovin' Hazelnut Eclair Body Lotion is listed across 13 sellers, with prices starting from ₹347. Platforms like Amazon India, Flipkart, and Nykaa are likely to carry it. Always buy from authorised sellers to ensure you receive a genuine product.
Reviewers describe the texture as lightweight, creamy, and non-greasy. It absorbs quickly without leaving a sticky or heavy feel, and skin is left feeling soft, smooth, and supple. The lotion comes with a spatula for easy scooping, which reviewers appreciate as a practical and hygienic touch.
The product's specs confirm it suits all skin types. Cocoa butter is a widely used occlusive ingredient that is generally well-tolerated and particularly beneficial for dry and dehydrated skin. If you have acne-prone skin on your body, monitor how your skin responds, as occlusive ingredients can behave differently across skin types.
The three key ingredients listed in the product specs are hazelnut, cocoa butter, and vitamin B5. Hazelnut softens the skin's surface as an emollient. Cocoa butter seals in moisture as an occlusive. Vitamin B5 draws hydration into the skin as a humectant. The formula is vegan and cruelty-free.