Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This liquid lipstick is praised for its exceptional longevity, with users reporting it stays put for up to 16 hours, even through meals, making reapplication rarely necessary for all-day wear.
The formula is highly pigmented, delivering vibrant and saturated color payoff in a single layer, which users find impressive and a sign of good value for money.
Users consistently praise its transfer-proof and smudge-proof qualities, noting that the color stays exactly where it should without transferring onto cups, masks, or other people, making it ideal for long events.
The unique arrow applicator is designed for precise application, allowing users to easily define the lip line and achieve a flawless matte finish without much difficulty.
A significant number of users report that the lipstick feels sticky or tacky upon initial application, and this sensation can persist even after it has set, which some find uncomfortable.
While the long-lasting formula is a benefit, it can be challenging to remove, often requiring a strong makeup remover or oil-based cleanser to fully take off without residue.
Some users find the formula to be a bit drying after a few hours of wear, which can lead to discomfort or a need for lip balm, especially for those with naturally dry lips.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Maybelline New York Super Stay Matte Ink Liquid Lipstick in shade Amazonian 70 is a full-coverage liquid lipstick designed to deliver a bold matte finish that lasts through an entire day. On Flash AI, it holds an AI Score of 92/100, supported by 573,552 verified reviews across 5 platforms, placing it among the most reviewed lip products available in India. Users consistently report wear times of up to 16 hours, with colour staying intact even through meals and without the need for reapplication.
The formula is a lightweight liquid in a 5 ml tube, with a net quantity of 5 g. It is paraben-free and alcohol-free, two formulation choices that reduce the likelihood of irritation for everyday use. The product is waterproof, smudge-proof, and transfer-proof, and the brand lists it as non-drying despite the full matte finish. The tube includes a unique arrow applicator that allows precise tracing of the lip line, removing the need for a separate liner. Amazonian 70 sits in the brown colour family and delivers full coverage in a single layer, consistent with both the product specs and verified buyer feedback.
This lipstick suits all skin types and works especially well for those who want long-wear, transfer-proof colour without touch-ups through the day. The matte, full-coverage formula appeals strongly to those with oily lips or those who prefer a clean, defined look. That said, three genuine concerns raised by reviewers deserve honest attention. First, the formula carries an initial sticky or tacky feel right after application, and this sensation can persist while it sets. Second, some users with naturally dry lips find the formula becomes drying after several hours, which can cause discomfort without a lip balm base. Third, the waterproof and transfer-proof properties that make this lipstick so durable also make removal a real challenge: you will need an oil-based cleanser or strong makeup remover to take it off cleanly.
At a price starting from ₹444 and reaching up to ₹1,190 across 10 sellers, this lipstick delivers strong value at the lower end of its range. Review sentiment points clearly to exceptional pigmentation, reliable all-day wear, and a precise application experience at a price most buyers find well justified. Flash AI recommends Amazonian 70 for those who want a dependable bold matte lip that holds through long workdays, events, and meals without touch-ups. If dry lips are a recurring concern, apply a thin layer of lip balm before use to make extended wear noticeably more comfortable.
"With a Flash AI Score of 92/100, Maybelline New York Super Stay Matte Ink Liquid Lipstick 70 Amazonian earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMaybelline New York is a globally recognised cosmetics brand offering an extensive range of makeup products, including lipsticks, mascaras, and lip colours. Known for its bold colour payoffs and long-wear formulas — particularly its Super Stay and Colossal lines — the brand delivers affordable, trend-forward makeup accessible to all. Maybelline New York products are widely available across major Indian marketplaces including Amazon, Nykaa, Flipkart, Myntra, Meesho, and Purplle.
"I recently tried the Maybelline Superstay Matte Ink in 120 Artist and honestly I?m impressed! ? The shade is a bold magenta-pink with a slight berry tone ..."
"Usage Experience:it's long lasting, high coverage transfer proof & smudge proof, matte finish but it will not dry your lips User Tips:make sure to apply it ..."
"I have mixed feelings about this lipstick. The color is beautiful, but the formula isn’t very comfortable. Even with lip balm and proper lip care, it still ..."
Start with clean, dry lips and use the unique arrow applicator directly from the tube. The arrow tip lets you trace the lip line precisely before filling in the rest. A single layer delivers full coverage, so there is no need to build up multiple coats. Allow the formula to set for a minute before pressing your lips together.
The product is listed as suitable for all skin types and formulated to be non-drying. However, some users with naturally dry lips report that the formula can feel tight or drying after several hours of wear. Applying a thin layer of lip balm before use can help maintain comfort through the day.
Paraben-free means the formula contains no parabens, which are synthetic preservatives that some people prefer to avoid. Alcohol-free means the formula excludes drying alcohols, which can strip moisture from the lips. For a product worn all day, both specifications help reduce the risk of irritation, though individual sensitivity can still vary.
Verified reviewers report wear times of up to 16 hours, with the colour staying intact even through meals. Most users find minimal fading within the first several hours of application. All-day wear without reapplication is one of the most consistently cited strengths across reviews.
A commonly reported concern is an initial sticky or tacky sensation right after application that can linger while the formula sets. Some users with dry lips also find the matte formula becomes slightly drying after several hours. If discomfort builds during wear, a small amount of clear balm applied on top can help.
Unlike a standard bullet lipstick, this liquid formula dries down to a matte finish that is transfer-proof and smudge-proof, with a reported wear time of up to 16 hours. A regular lipstick typically fades, transfers, and needs reapplication through the day. The trade-off is that this formula takes more effort to remove than a conventional lipstick.
This product is available from ₹444 across multiple online sellers. Comparing prices on platforms such as Amazon India, Flipkart, and Nykaa before purchasing can help you get the best deal, since the price ranges up to ₹1,190 across 10 sellers.
The finish is flat and velvety with no shine, giving lips a fully defined, saturated appearance. The formula is lightweight and does not feel heavy once it sets. Right after application there is a slightly tacky texture before the product dries down, but most users find it comfortable once fully set.
The formula is paraben-free, alcohol-free, and listed as cruelty-free, making it a reasonable option for daily wear. It is formulated for all skin types and carries a shelf life of up to 36 months. If you have a known sensitivity to any cosmetic ingredient, check the full ingredient list before use.
Because the formula is waterproof and transfer-proof, regular face wash alone will not remove it fully. Most users find an oil-based cleanser or dedicated makeup remover works best. Apply generously, let it sit for a few seconds to break down the colour, then wipe gently. Avoid rubbing hard, as this can irritate the lip area.