Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users praise the lipstick's creamy texture that glides on smoothly, providing a comfortable, non-drying matte finish that feels lightweight on the lips.
The lipstick offers intense, rich pigmentation, delivering full, vibrant color in just one swipe, making it a great value for money.
Many shades are specifically highlighted as being suitable for Indian skin tones, including wheatish and dusky complexions, offering beautiful nude pink, nude-brown, and mauve options.
The lipstick is noted for its long-lasting wear, with some users reporting it stays put for 5-7 hours, surviving meals and drinks with even fading.
Despite being marketed as matte, the lipstick is not fully transfer-proof or smudge-proof, and may require touch-ups after eating or drinking.
There are reports of inconsistent shade quality across different batches, leading to disappointment when a repurchased shade differs from the original.
Some users have experienced lip pigmentation after using this lipstick, suggesting it might not be suitable for those prone to such issues.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The MARS Creamy Matte Lipstick in Shade 12 Khoobsurat Kuchipudi is a full-coverage lip colour with a long-lasting matte finish. Formulated for all skin types, it delivers intense pigmentation in the brown colour family. On Flash AI, it earns an 87/100, built from 2862 verified reviews across 5 platforms. Colour payoff leads the score at 95 out of 100, followed by texture at 90. Reviewers note that it delivers vibrant colour in a single swipe, making it an efficient choice for everyday wear.
The key ingredient is Tocopheryl Acetate, a stable form of Vitamin E, which supports hydration and moisturisation during wear. For a matte finish, this matters: matte formulas can often feel tight or drying, but reviewers consistently describe this one as creamy and lightweight. The product is lead free, a meaningful safety positive for a lip product worn close to the mouth. Its silky texture applies smoothly directly from the bullet without pulling or dragging. The 3.2g lipstick carries a best before date of September 2027, so shelf life is not a concern for current buyers.
Shade 12 Khoobsurat Kuchipudi suits wheatish and dusky skin tones well, according to reviewer feedback, with its brown colour family offering a wearable, everyday option. You can apply it directly for full coverage or blot once for a softer look. That said, there are genuine limitations to flag before buying. The lipstick is not fully transfer-proof, and touch-ups after meals or drinks are likely. Some reviewers report inconsistent shade quality between batches, meaning repurchased shades can vary from earlier purchases. Lip pigmentation has been noted by certain users with continued use, which is worth monitoring if you are prone to this concern. Specific to this shade, some buyers have flagged an unpleasant smell in select batches, pointing to quality control variation.
Priced between ₹140 and ₹277 across 14 sellers, this lipstick delivers real value at the lower end of its price range. Review sentiment is strong overall, with colour payoff and texture scoring highest among all metrics. The longevity score of 75 reflects honest wear limitations: expect 5 to 7 hours of colour with some fading after eating or drinking. For a budget matte lipstick that suits Indian skin tones and offers a comfortable, creamy wear experience, this is a solid everyday pick. Buy from a verified seller to reduce the risk of receiving a batch with inconsistent colour or off-putting fragrance.
"With a Flash AI Score of 87/100, MARS Creamy Matte Lipstick - 12 Khoobsurat Kuchipudi (3.2g) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMars is an Indian cosmetics and beauty brand offering a wide range of affordable makeup products including primers, lipsticks, and brush sets. Known for their budget-friendly pricing and everyday makeup essentials with oil-control formulations, the brand caters to women looking for accessible colour cosmetics without a premium price tag. Mars products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, Myntra, Meesho, and Purplle.
| Features | Creamy Matte Lipstick - 12 Khoobsurat | Swiss Beauty Gloss Me Lip | Mars Cosmetics Love Track Velvet Lip | Maybelline New York Super Stay Matte |
|---|---|---|---|---|
| Key Actives | Tocopheryl Acetate | Jojoba Oil, Glycerine | ||
| Best For | everyday makeup | |||
| Fragrance | — | — | — | — |
| Price From | ₹140 | ₹129 | ₹237 | ₹444 |
"Go for it ! Not a Matte lipstick girl as many Matte lipstick feels dry and cacky after few minutes. Even for this lipstick I was bit sceptical about it but to my surprise it feels so smooth and doesn't feel dry at all. You know the quality when it glides smoothly and stays for long length without giving the dry lips look. It's leaves bit smudge But not too much and quite matches my skin tone. Overall just love it ! I have lots of products of Mars and never got any disappointment. ✔️"
"Such a beautiful pinkish nude shade. Love the colour. This colour will suit all indian skin tone. And the formula was great ,yes it is a matte lipstick and it stays upto 6-7 hrs that is such such a wonderful lipstick in budget"
"They have some really beautiful shades in this lipstick especially for wheatish and dusky skin tones. The texture is creamy and smooth not like those overly ..."
Apply directly from the bullet for full, one-swipe coverage. For a softer, more blended look, use a lip brush or blot once with a tissue after applying. Reviewers note that the creamy texture glides on smoothly, so precise application from the bullet is straightforward even without a brush.
The formula contains Tocopheryl Acetate, which supports hydration and moisturisation, making it more comfortable than standard matte lipsticks. Reviewers describe the feel as creamy and non-drying. If your lips are very dry or chapped, applying a thin layer of lip balm beforehand will help you achieve a smoother, more even finish.
Tocopheryl Acetate is a stable form of Vitamin E used in cosmetic formulations for its hydrating and skin-conditioning properties. In this lipstick, it supports moisturisation during wear, which helps the formula feel creamy and comfortable rather than tight or drying, a common complaint with matte lip products.
Reviewers report wear times of 5 to 7 hours under regular conditions, with even fading across that period. The lipstick is not fully transfer-proof, so a touch-up after eating or drinking is likely. The longevity score of 75 out of 100 on Flash AI reflects this performance level accurately.
Some users have reported lip pigmentation with continued use of this lipstick. If you are prone to lip darkening or sensitivity reactions, monitor your lips carefully when using this product daily. Applying a lip balm as a base layer may offer some added protection.
Standard matte lipsticks often deliver a flat, drying finish that can feel tight and uncomfortable after a few hours. This formula includes Tocopheryl Acetate for hydration, and reviewers describe the texture as creamy, silky, and lightweight. You get the matte finish without the stiffness that many conventional matte formulas carry.
This lipstick is available across 14 sellers, with prices starting from ₹140. Compare prices across online platforms before purchasing to make sure you get the best deal. Buying from a verified seller also reduces the risk of receiving a batch with inconsistent colour or an off-putting fragrance.
Reviewers describe the texture as creamy, lightweight, and smooth, applying like butter straight from the bullet. Despite the matte finish, it does not feel tight, heavy, or drying on the lips. The formula sits comfortably throughout the day without emphasising dryness or fine lines.
Tocopheryl Acetate is a widely used cosmetic ingredient with an established safety profile for topical application. This lipstick is also certified lead free, which is a meaningful safety consideration for a product worn on the lips throughout the day. As with any cosmetic, discontinue use if you notice irritation or an unexpected reaction.
Colour payoff is one of this lipstick's strongest attributes, scoring 95 out of 100 in Flash AI's review analysis across 2862 reviews. Reviewers consistently note that the shade delivers full, vibrant colour in a single swipe. Within the brown colour family, Khoobsurat Kuchipudi reads as a rich, wearable tone that shows up well on Indian skin tones, including wheatish and dusky complexions.