Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This primer creates a sticky, grippy base that helps makeup adhere exceptionally well, preventing it from budging throughout the day. It's described as being perfect for a foundation base, ensuring a smooth and long-lasting finish.
The primer provides a dewy, radiant finish that enhances the skin's natural glow, giving a fresh and luminous complexion. It's designed to boost radiance without looking greasy.
The primer is formulated to keep skin moisturized, creating a smooth and hydrated base that prevents makeup from clinging to dry patches or flakiness. This makes it particularly beneficial for individuals with dry skin.
Enriched with Green Tea Extracts, this primer offers nourishing and soothing benefits, particularly for dry and sensitive skin types. It helps to calm the skin while preparing it for makeup application.
The primer's texture is described as very sticky, akin to hair gel. While this stickiness is beneficial for makeup grip, some users might find it uncomfortable or notice it can be a lot if they have a lot of hair, suggesting it might not be ideal for everyone's preference.
While praised for its gripping ability, the primer's texture is noted to be significantly stickier than some competitors like Elf Power Grip, feeling more like hair gel. This intense stickiness might be a drawback for users who prefer a less tacky feel on their skin.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The MARS Cosmetics It's Glow O' Clock Primer is a gel-formula face primer focused on delivering a hydrating, dewy base for makeup application. Formulated for all skin types, it targets dry skin concerns in particular, creating a smooth, luminous canvas before foundation. It scores 85/100 on the Flash AI scale, with Makeup Grip at 90 and Radiance at 85, reflecting strong performance signals across 5 platforms. The score is derived from verified product analysis, as the primer currently has 0 written reviews.
The primer comes as a 30-gram gel dispensed through an airless pump that delivers a precise amount each time and minimises product waste. The formula is paraben-free, addressing common preservative concerns for those cautious about their ingredient choices. Green Tea Extracts are a key formulation addition, providing nourishing and soothing benefits that calm the skin during makeup prep, particularly for dry and sensitive skin types. The hydrating speciality of this formula targets flakiness and dry patches, preventing makeup from settling unevenly on the skin surface and ensuring a consistent finish throughout the day.
This primer works best for those with dry skin: the dewy finish and hydrating formula directly address dry skin concerns and deliver a fresh, radiant complexion. Sensitive skin types can benefit from the calming properties of the Green Tea Extracts. However, the texture is notably sticky, comparable in feel to hair gel, and this intensity can feel excessive for some users. Those who prefer a lightweight, barely-there primer experience may find the grip level uncomfortable during extended wear. Some users also find it stickier than other primers they have tried. Its reported versatility beyond face primer, including use as an eyebrow gel and for taming flyaways, adds interest, though these are secondary uses, not core product claims.
At a price range of ₹280 to ₹449 across 19 sellers, this primer sits at an accessible price point for a hydrating gel formula with an airless pump and a paraben-free ingredient profile. The lower end of ₹280 makes it genuinely competitive for daily use. The Makeup Grip score of 90 reflects its primary strength: helping makeup adhere and stay through the day. If you have dry skin and want a dewy, grippy base that holds foundation firmly, the value here is strong. If you have oily skin or find tacky textures uncomfortable on the skin, consider the sticky finish carefully before purchasing.
"With a Flash AI Score of 85/100, MARS Cosmetics It's Glow O' Clock Primer (30 ml) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMars Cosmetics is an Indian color cosmetics brand offering a wide range of makeup products including eyeshadow palettes, liquid lipsticks, and liquid blushes. Known for their affordable price point and long-wearing, highly pigmented formulas, the brand focuses on delivering bold color payoff without breaking the bank. MARS Cosmetics products are widely available across major Indian marketplaces including Nykaa, Amazon, Flipkart, Myntra, Meesho, and Purplle.
Apply this primer once daily, immediately before makeup. Take a pea-sized amount, begin at the centre of your face, and spread it outward using gentle massaging motions for even coverage. The airless pump dispenses a controlled amount each time, so one pump is typically sufficient for full-face use.
The specs list this primer as suitable for all skin types. However, its stated effect is a dewy glow finish and its speciality is hydration, both of which are properties best aligned with dry and normal skin needs. If you have oily skin and prefer a matte or oil-controlling base, this primer's dewy, hydrating formula may not match your preference.
Green Tea Extract is included in this formula for its nourishing and soothing properties. It helps calm the skin during makeup preparation, making it a beneficial ingredient for dry and sensitive skin types in particular. It contributes to the overall comfort and skin-care element of wearing this primer through the day.
Results are visible immediately upon application. The dewy, radiant finish and the smooth, hydrated base take effect as soon as you apply and blend the product. The gripping properties that help makeup adhere are also active from the first use, so there is no adjustment period required with this formula.
Yes, the primer's texture is notably sticky, described by some as similar to hair gel. While this tackiness directly benefits makeup grip, some users find it uncomfortable, particularly those with facial hair or a preference for a dry, lighter skin feel. If you are sensitive to tacky textures, applying a small amount first to test your comfort level before full-face use is a sensible step.
A dedicated face primer is formulated specifically to improve makeup adhesion, not just provide hydration. The gel formula in this primer creates a grippy base that helps foundation and other makeup adhere and last through the day, something a standard moisturiser does not deliver. The airless pump also ensures precise dispensing, and the paraben-free profile reflects a more targeted formulation choice compared to a typical moisturiser used as a base.
This primer is available across 19 sellers, with prices starting from ₹280. The price range extends up to ₹449, so comparing sellers on major Indian e-commerce platforms before purchasing will help you find the best available price. Availability and pricing may vary by platform and seller at any given time.
The primer has a gel texture that leaves a distinctly sticky, tacky finish on the skin after application, similar in consistency to hair gel. While it is described as lightweight and non-greasy in terms of weight, the grip-forward formula creates a noticeable tackiness on the skin surface. This tackiness is the mechanism behind its strong makeup hold, but it is a sensory characteristic to be aware of before purchasing.
The primer is paraben-free, which addresses one common concern for those with sensitive skin. Green Tea Extracts in the formula offer soothing properties that can benefit sensitive skin types. The specs do not state that this product is dermatologist-tested or hypoallergenic, so if your skin is highly reactive, a patch test on a small area before full-face application is the advisable approach.
A pea-sized amount is sufficient for full-face coverage. The airless pump dispenses a precise, controlled quantity each time, making it straightforward to avoid over-application. Starting with one pump and adding a small amount more only if needed helps manage the sticky texture and ensures even, comfortable coverage without overloading the skin.