Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
This lipstick's built-in primer creates a smooth, comfortable matte finish that doesn't feel drying on the lips, making it suitable for daily wear without discomfort.
The 'Roseatte Red' shade is specifically noted for being a versatile, neutral tone that complements various Indian skin tones, offering a natural-looking red lip option.
The lipstick provides good pigmentation, with the ability to build up opacity for a fuller color payoff, making it suitable for achieving a desired look with multiple swipes.
This lipstick is considered a great option for office wear or daily use, with shades like a light pinkish nude being particularly suitable for a subtle, polished look.
While marketed for long wear, some users have reported that the lipstick's longevity can vary, with some experiencing it lasting around 6 to 7 hours with eating and drinking, rather than the claimed 16 hours.
One user reported an issue with the lipstick's holder feeling loose, which detracted from the overall perceived quality of the product.
Despite claims of being transfer-proof, some users have observed that the lipstick can transfer, particularly if excess product is not blotted off.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Lakme 9to5 Powerplay Priming Matte Lipstick in Coral Date is a daily-wear bullet lipstick that combines a built-in primer with full-coverage matte colour. Positioned within the brand's workwear range, it targets those who want a polished lip through a full working day. Flash AI scores this product 76/100, based on analysis of 1406 verified reviews across 5 platforms, with strong marks for shade versatility (85/100) and primer benefit (80/100).
The key formulation element here is the built-in primer, which reviewers consistently credit for the comfortable, non-drying matte finish. Most standard matte lipsticks skip a conditioning base entirely, which leaves lips feeling tight or parched within a few hours. The primer base in this formula addresses that directly, helping colour sit smoothly without pulling at the lip surface. The product is fragrance-free, with a smooth consistency that applies cleanly from the bullet or blends softly with finger dabbing for a diffused edge. Coverage is full from one to two passes, and buildable with additional swipes for those who prefer a deeper, more saturated look.
Coral Date sits within the red-coral colour family and suits a range of Indian complexions. Reviewers note it brightens the complexion on application, making it a natural fit for daily and office wear. That said, there are honest limitations to flag. The 16-hour wear claim does not hold universally. Verified reviewers report actual longevity of around 6 to 7 hours with eating and drinking, which is more realistic for a working day. There are also isolated reports of transfer, particularly when excess product is not blotted after initial application. One reviewer flagged a loose bullet holder, which affected perceived quality even if it did not change product performance. If long uninterrupted wear is a priority, factor in a midday touch-up.
Flash AI verdict: At ₹379 to ₹624 across 12 sellers, this lipstick offers clear value at the lower end of the price range. The primer-infused formula is a genuine upgrade over a basic matte, and the comfortable, non-drying finish is its strongest differentiator. Review sentiment across 1406 buyers supports this, with primer comfort and shade quality drawing consistent praise. The 16-hour claim is aspirational, not reliable, so treat this as a 6 to 8 hour lipstick in practical terms and plan accordingly. For a daily coral matte that delivers full coverage without the stiffness of a standard matte formula, this is a well-priced option. Buying at ₹379 gives you strong value for the category.
"With a Flash AI Score of 76/100, Lakme 9to5 Powerplay Priming Matte Lipstick, Lasts 16hrs, Coral Date, 3.6 gm(Lipstick) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLakme is one of India's most established beauty brands, offering a wide range of skincare and makeup products with a strong focus on sun protection and everyday essentials. Their lineup features SPF-forward formulations alongside classic cosmetics like their iconic 9 To 5 range, catering to practical daily routines. Lakme products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
| Features | 9to5 Powerplay Priming Matte Lipstick | Edge of Desire | Lip Liner Pencil | Insight Cosmetics Long Wear Color Rich | Swiss Beauty Bold Matt Lip Liner |
|---|---|---|---|---|
| Key Actives | Primer | Rose oil | Jojoba oil | Glycerine, Castor oil |
| Best For | Daily wear | Sensitive | Everyday | |
| Fragrance | Unscented | — | — | — |
| Price From | ₹379 | ₹52 | ₹80 | ₹62 |
"I absolutely love this lipstick! The shade Roseatte Red is gorgeous and suits almost every Indian skin tone. It feels smooth doesn?t dry my lips and lasts ..."
"I bought the shade Roseatte red. This is a very neutral tone and would definitely suits all skin tone. The texture is matte but it doesn't dry out ur lips ..."
"It's a very bueatiful red colour which is gonna make your skin brighter instantly..the only reason iam giving it 4 because the the holder feels little loose ..."
Apply directly from the bullet with even strokes, starting at the centre of your lips and working outward. You can also dab lightly with a fingertip for a softer, more diffused edge. Build up with multiple swipes if you want a deeper, more saturated colour payoff.
The built-in primer helps create a comfortable, non-drying matte finish, which makes this more forgiving on dry lips than most standard matte formulas. If your lips are severely dry or flaky, prep them with a lip balm and allow it to absorb fully before applying for the smoothest result.
The primer base creates a smooth, even surface on the lips before the matte colour sets. This helps the finish feel comfortable rather than tight or drying, and contributes to a more even colour application across the lips. Reviewers consistently credit the primer for making this formula more wearable than typical mattes.
The product is marketed for 16-hour wear, but reviewer feedback indicates realistic longevity is closer to 6 to 7 hours with eating and drinking. For occasions without meals, wear time may be longer. If you need full-day coverage, plan for a midday touch-up.
Despite transfer-proof claims, some reviewers have observed transfer, particularly when excess product is not blotted off after application. Blotting after the first coat significantly reduces transfer. If transfer-proof wear is a firm requirement for you, manage expectations and blot carefully before contact.
Standard matte lipsticks typically lack a conditioning base, which can leave lips feeling tight or parched over time. The Powerplay Priming Matte formula includes a built-in primer that smooths the lip surface and creates a more comfortable wear experience without sacrificing the matte finish. Reviewers specifically note the absence of the drying quality common to standard mattes.
This lipstick is available across 12 sellers, with prices starting from ₹379. Prices vary across sellers, going up to ₹624, so comparing listings on major Indian e-commerce platforms before purchasing will help you get the best price.
Reviewers describe the finish as smooth and comfortable, notably less tight or drying than many standard matte formulas. The primer base contributes to a soft, even texture on application. The bullet applies cleanly without dragging, and finger dabbing gives a slightly softer, blurred result.
Yes, the formula is explicitly fragrance-free according to the product specifications. This makes it a suitable option for those who find fragrance in lip products irritating. No additional allergen or sensitivity certifications are listed in the available specifications, so patch testing is advisable if you have highly reactive skin.
Coral Date sits within the red-coral colour family and reviewers note it complements a range of Indian complexions, with the shade brightening the complexion on application. For a precise match to your specific skin tone and undertone, checking swatches from verified buyers with similar complexions before purchasing gives the most reliable guidance.