Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
The built-in primer in this Lakme lipstick ensures a smooth application by creating an even base, which helps the color glide on effortlessly and provides a seamless, crease-less finish without the need for a separate primer step.
This lipstick offers a comfortable matte finish that feels lightweight on the lips, avoiding the dryness or chalky sensation often associated with matte formulas, making it suitable for extended wear.
The Lakme 9to5 Primer + Matte lipstick is available in a wide array of shades, ranging from office-appropriate neutrals to bolder colors, making it versatile for daily wear, professional settings, and special occasions.
The lipstick offers good color payoff, delivering intense and opaque color with a single swipe, and the pigmentation is rich enough to easily cover lip darkness, making it a reliable choice for vibrant lip looks.
While generally comfortable, the lipstick can feel a bit dry on very chapped lips, and it may require reapplication after oily meals, indicating it's not entirely transfer-proof or suitable for prolonged wear without touch-ups in certain situations.
The color representation in product images can be misleading, with some shades appearing brighter or different from their actual appearance in person, potentially leading to disappointment if relying solely on online photos for shade selection.
The lipstick's formula is described as having a mousse-like texture and can be transferable, meaning it can transfer onto other surfaces if not allowed to fully set or if excess product is not removed.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Lakme 9 To 5 Primer + Matte Lipstick in Deep Wine is a bullet lipstick built for all-day wear, combining a built-in primer with an intense matte colour in a single, streamlined step. It scores 86/100 on Flash AI's rating system, supported by 2,388 verified reviews across 5 platforms, making it one of the more extensively reviewed lip products in its category. The Deep Wine shade is bold and versatile, with the specs noting suitability across all skin tones. At 3.6 g and paraben-free, it is compact and travel-friendly.
The formulation draws on four components listed in the specs: Vitamin E, Cocoa Butter, Shea Butter, and a built-in Primer. Vitamin E is a well-established antioxidant that helps maintain lip condition through extended wear. Cocoa Butter and Shea Butter provide emollience in what would otherwise be a drying matte formula, helping the texture feel smooth and comfortable rather than chalky. The integrated primer creates an even base on the lip surface before colour deposits, reducing creasing and delivering a cleaner matte finish. The product carries a 24-month shelf life and the specs confirm it is paraben-free.
This lipstick suits anyone looking for rich, transfer-proof matte colour without maintaining a separate primer in their routine. Reviewers report comfortable wear for 5 to 6 hours, with some noting it holds through a full day with minimal touch-ups. The specs confirm waterproof, smudge-proof, and transfer-proof properties, and the brand claims up to 16 hours of colour longevity. Three honest cautions are worth noting. On very chapped lips, the formula can feel dry and may require reapplication after oily meals. The shade in online product images can appear brighter than it does in person, so keep that in mind when choosing Deep Wine based solely on a photo. The mousse-like texture can also transfer if not allowed to fully set after application.
Flash AI verdict: Priced between ₹227 and ₹1,080 across 10 sellers, this lipstick offers strong value near the lower end of that range. The 86/100 AI Score reflects standout marks for primer effect (95) and pigmentation (90), with longevity scoring lower at 75, consistent with reviewer feedback about touch-up needs after meals. For a bold, affordable matte lip that removes the separate primer step from your routine, this is a well-evidenced and widely reviewed pick from an Indian brand. If your lips are prone to dryness, apply a thin layer of balm before use for the most comfortable wear.
"With a Flash AI Score of 86/100, Lakme 9 To 5 Primer + Matte Lipstick - MP6 Deep Wine earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLakme is one of India's most established beauty brands, offering a wide range of skincare and makeup products with a strong focus on sun protection and everyday essentials. Their lineup features SPF-forward formulations alongside classic cosmetics like their iconic 9 To 5 range, catering to practical daily routines. Lakme products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
| Features | 9 To 5 Primer + Matte Lipstick - Mp6 | Insight Cosmetics Pore Minimizer Primer | Swiss Beauty Real Makeup Base | Mars Cosmetics Zero Face Primer |
|---|---|---|---|---|
| Key Actives | Vitamin E, Cocoa Butter, Shea Butter, Primer | |||
| Best For | everyday makeup | All | ||
| Fragrance | Unscented | — | — | — |
| Price From | ₹227 | ₹119 | ₹321 | ₹201 |
"Good for wheatish skin tone As per the name yes it's Rosy only 💄 Good, smooth, matte finsh and glide like a butter.... But you need to reapply every 1 hour 🙄"
"The Lakme 9 to 5 Crayon Lipstick is a total great product! The shade I tried is absolutely stunning providing vibrant color with a creamy finish that feels ..."
"The pink matte finish looks classy and goes well with both casual and dressy outfits. It?s smooth to apply feels light on the lips and stays on for hours ..."
Apply directly from the bullet, starting at the centre of your lips and working outward. The built-in primer means you do not need a separate lip base before application. Allow the product to set for a few seconds after applying, and avoid pressing your lips together immediately, as this helps reduce initial transfer.
Deep Wine is on the bolder end of the shade range, but the 9 To 5 line is positioned for wear across professional and casual settings. Whether it works for your daily routine depends on your comfort with rich, statement shades. Reviewers note the shade works across all skin tones, so fit comes down to personal preference rather than complexion.
The integrated primer creates an even base on the lip surface before the colour layer sets. This helps the matte finish sit without creasing and allows the pigment to distribute more evenly across the lip. It removes the need for a separate lip primer step, which reviewers note results in a cleaner, crease-free application.
Reviewers typically report comfortable wear for 5 to 6 hours, with some noting it holds through a full day with minimal touch-ups. The brand claims up to 16 hours of colour longevity per the specs. Individual results vary based on eating, drinking, and your lip's natural moisture level, and reapplication after oily meals is commonly noted.
The formula contains Cocoa Butter and Shea Butter, which add some emollience to the matte finish. However, reviewers with very chapped lips report the product can feel dry and may require reapplication in certain conditions. If your lips are prone to dryness, applying a lip balm first and allowing it to absorb before using the lipstick gives a more comfortable result.
Standard matte lipsticks do not include a primer layer, which means colour can settle unevenly into fine lip lines and edges. The Lakme 9 To 5 Primer + Matte Lipstick addresses this with an integrated primer that creates a smoother base before colour application. Reviewers note this results in a more even, crease-free finish and reduces patchiness compared to applying matte colour directly.
This lipstick is listed from ₹227 across 10 sellers. Comparing current prices on Indian retail platforms before purchasing gives you the best chance of finding the lowest available rate, as prices across sellers can vary significantly, with the upper end reaching ₹1,080.
Reviewers describe the finish as comfortable and lightweight, without the dry or chalky sensation common in many matte formulas. The Shea Butter and Cocoa Butter in the formulation contribute to this. The texture is described as smooth and mousse-like, though reviewers note it can transfer onto surfaces if not given adequate time to set after application.
The specs confirm this lipstick is paraben-free. However, the listed specs do not include a dermatologist-tested or non-comedogenic claim. If you have specific ingredient sensitivities or skin concerns, reviewing the full ingredient list before use is the most reliable step to take.
The primer creates an even base on the lip surface, which helps the matte colour layer sit without creasing or lifting at the edges. Reviewers note this contributes to a cleaner, more polished matte look and supports colour staying power throughout the day. Primer effect is the highest-scoring component in Flash AI's breakdown for this product, rated at 95 out of 100.