Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
The lipstick offers intense, rich, and highly pigmented colors that effectively cover lip darkness, providing beautiful and pretty shades that enhance lip definition and shape for a balanced appearance. Users have praised its pigmentation and comfortable, lightweight feel, describing it as feeling like butter without being drying or chalky.
The lipstick is described as lightweight and comfortable, with a matte yet creamy texture upon application that does not feel drying or chalky. Its formula is enriched with vitamin E and wheat germ oil, contributing to a smooth and soft feel on the lips.
The lipstick boasts a long-lasting formula that stays brilliant throughout the day without cracking, fading, or feathering, offering high-performance color fix for extended wear. The applicator's slight curve also aids in precise and better application.
The lipstick range offers a variety of shades, including 'driven red' suitable for all skin types, 'strong espresso' as a neutral brown, and 'dusty rose' for medium to deeper complexions. Specific shades like 'hustling nude' are described as peachy nude, and 'passion berry' as bright purple, with some shades like 'edgy mauve' being more suitable for fairer complexions.
Some users report that specific shades, such as 'hustling nude' and 'edgy mauve', can wash out individuals with fairer complexions, leading to an undesirable appearance. The received color may also differ from the description, with one instance of maroonish instead of brown and 'peachy affair' appearing dull and different from pictures.
The lipstick is not waterproof and has issues with transfer, meaning it can smudge or transfer onto other surfaces. It is also described as not truly long-lasting, requiring reapplication frequently, potentially every hour, and can be easily erased.
The quality of the lipstick is not consistently great, with reports of the color being inadequate in some cases. Additionally, the lipstick may crumble if lips are smacked before it dries completely, indicating a potential issue with formula stability under certain conditions.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Lakme 9 To 5 Primer + Matte Lipstick in Burgundy Passion is a bullet lipstick formulated with a built-in primer for an intense, long-lasting matte finish. It scores 88/100 on Flash AI, backed by 3548 verified reviews across 5 platforms, making it one of the more thoroughly reviewed lipsticks in the Lakme lineup. The Burgundy Passion shade delivers rich, deep-toned pigmentation that covers lip darkness effectively and enhances lip definition. Scores across Coverage and Pigmentation (94/100) and Comfort and Texture (92/100) reflect consistent reviewer praise for colour payoff and feel.
The formula's key ingredient is primer, and Lakme includes a 2X primer blend that primes the lips before colour sets, helping the matte pigment adhere more evenly. This primer base supports the product's claim of 14-hour intense matte wear, along with smudge-proof and transfer-proof performance that Lakme lists in the product specifications. The bullet format, measuring 8.1 x 2 x 2 cm, allows for precise application with good control over lip edges. The texture on application is smooth, and the formula carries a sweet vanilla scent that is mild and pleasant during use.
This lipstick suits most users looking for a rich, deeply pigmented matte shade for daily or office wear. Lakme confirms suitability across all skin tones, and Burgundy Passion's depth makes it more forgiving on a wider range of complexions than the lighter shades in the range. However, reviewers raise consistent concerns about longevity. Despite the 14-hour claim, some users report needing reapplication as frequently as every hour, and the lipstick transfers, particularly before it fully sets. Occasional reports of inconsistent quality across batches also surface in reviews, with some users noting the formula crumbles if lips press together before it dries. For extended events, plan for touch-ups.
At a price range of ₹260 to ₹849 across 14 sellers, there is significant variation in what you pay for the same product. The lower end of that range delivers strong value for a lipstick that scores 94 on pigmentation and 92 on comfort and texture. Longevity is the category where this product falls short, with a Longevity and Wear score of 77/100. If a single application needs to carry you through a full day without touch-ups, manage your expectations. But for colour payoff, comfortable matte texture, and ease of application at an accessible price, this Lakme lipstick is a solid everyday pick. Flash AI recommends it for office and daily wear, with a blot-and-reapply approach for longer occasions.
"With a Flash AI Score of 88/100, LAKME 9 To 5 Primer + Matte Lipstick- Burgundy Passion- 3.6g earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamLakme is one of India's most established beauty brands, offering a wide range of skincare and makeup products with a strong focus on sun protection and everyday essentials. Their lineup features SPF-forward formulations alongside classic cosmetics like their iconic 9 To 5 range, catering to practical daily routines. Lakme products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
| Features | 9 To 5 Primer + Matte Lipstick | Insight Cosmetics Pore Minimizer Primer | Swiss Beauty Real Makeup Base | Mars Cosmetics Zero Face Primer |
|---|---|---|---|---|
| Key Actives | Primer | |||
| Best For | everyday makeup | All | ||
| Fragrance | Sweet vanilla | — | — | — |
| Price From | ₹260 | ₹119 | ₹321 | ₹201 |
"Good for wheatish skin tone As per the name yes it's Rosy only 💄 Good, smooth, matte finsh and glide like a butter.... But you need to reapply every 1 hour 🙄"
"The colour was the same as shown in the picture. It looks very beautiful and the packing is also very luxurious But it doesn't stay more than 1/2 hr other ..."
"It’s a comfortable wear lipstick. Kind of a brick red color which will suit a large range of skin tones"
Apply directly from the bullet onto clean, dry lips. The slight curve of the applicator aids precise application along lip edges. For a longer-lasting result, blot once with a tissue after the first coat and apply a second layer. Allow the formula to fully set before pressing your lips together to prevent crumbling.
The 2X primer formula and smooth, creamy texture make this more comfortable than many standard matte lipsticks. Reviewers describe it as lightweight rather than drying or chalky. If your lips are very dry, applying a lip balm beforehand and allowing it to absorb fully before using the lipstick can improve both comfort and finish quality.
The built-in 2X primer primes the lips before colour sets, creating a base that helps the matte pigment adhere more evenly and last longer. It combines the function of a separate lip primer and a lipstick into a single bullet. This primer base is the foundation behind the product's claimed 14-hour intense matte wear.
Colour payoff is immediate from the first stroke. Reviewers describe the pigmentation as intense and rich from the initial application. Full matte setting takes a minute or two, so allow the formula to dry before eating or drinking to preserve both the colour and the finish.
Reviewers report that the lipstick can transfer and may require reapplication more frequently than the 14-hour claim suggests, particularly after meals or in warmer conditions. Some users also flag occasional inconsistency across batches, including crumbling if lips press together before the formula fully sets. A blot-and-reapply technique can help extend wear time considerably.
The key difference is the built-in 2X primer, which most standard matte lipsticks do not include. This primer layer helps colour adhere more evenly and extends wear without a separate priming step. Reviewers also note that the texture feels creamier and less drying compared to typical matte formulations, which often feel heavy or chalky on the lips.
This lipstick is available across 14 sellers with prices ranging from ₹260 to ₹849. The lowest price of ₹260 is available on major Indian retail platforms. Always purchase from a verified seller to ensure you receive an authentic product, as price and seller quality vary considerably across listings.
Reviewers consistently describe the texture as smooth and creamy on application, without the chalky or heavy feel common in many matte lipsticks. Once set, the finish is fully matte with intense, deep-toned colour. The formula carries a sweet vanilla scent that is mild and pleasant. The overall feel is lightweight enough for comfortable daily wear.
The product specifications list primer as the key ingredient in this formula. Hindustan Unilever Limited manufactures this product in India. The specifications do not include any specific allergen or sensitising agent warnings. If you have known sensitivities to lip cosmetics or cosmetic ingredients, a patch test before regular use is advisable.
Lakme claims 14-hour intense matte wear for this lipstick, and the Longevity and Wear score of 77/100 reflects mixed reviewer feedback on this point. Many users find the finish holds well for several hours in office or low-activity settings. However, some reviewers report needing reapplication as frequently as every hour, especially after meals or in warm conditions. A blot-and-reapply routine helps extend wear noticeably.
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