Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
The BLAbliblu perfumes are praised for their premium feel and elegant, attractive packaging, making them an excellent choice for gifting without hesitation.
Users consistently report that the fragrances from BLAbliblu offer impressive longevity, with scents lasting for hours, which is considered great value for the price range.
The BLAbliblu collection offers a balanced blend of notes, described as refreshing and elegant, suitable for both daily wear and special occasions, avoiding being too strong or too light.
The BLAbliblu fragrances are noted for their smooth, playful scent profiles with fresh openings and clean dry-downs, contributing to an overall enjoyable olfactory experience.
Some users find that certain BLAbliblu fragrances, like 'By The Beach', have a heavy cologne or seaweed note that can feel 'eggy' and may not perform as well as other scents in the collection.
There is criticism that BLA BLI BLU's business model heavily relies on copying the bottle designs, font, website, and overall theme of niche brands like 'Born to Stand Out', raising questions about originality and the focus on mass market appeal over fragrance quality.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The BLA BLI BLU Men Set Of 3 Old Money is a trio of Eau de Parfum bottles built around a woody scent profile, each formulated at a 25% perfume oil concentration, placing them in parfum territory rather than standard EDP range. Flash AI rates this set 75 out of 100, drawing from 4 verified reviews across 5 platforms. The score reflects standout results in packaging and gifting (95/100) and longevity and value (90/100), with the scent profile scoring 75/100 and originality and design scoring 40/100, reflecting specific concerns addressed below.
The set contains 90 millilitres of liquid fragrance in a travel-friendly form factor, making it portable and practical for daily use or travel. The 25% perfume oil concentration is the central formulation detail here. The brand's own highlights note that this sits above regular EDT and EDP formulations, supporting the 12+ hour wear claim. BLA BLI BLU blends in small batches to maintain freshness and potency in every bottle. Reviewers describe the woody scent profile as balanced and refreshing, with smooth, playful openings and clean dry-downs that work across both daily wear and special occasions without tipping into being too heavy or too light.
Men who want long-lasting, gift-ready fragrances at an accessible price point are the primary audience for this set. Reviewers note the bottle quality as exceptional for the price, with packaging that holds up confidently in gifting contexts. That said, not every scent in the collection performs equally. Some reviewers report that By The Beach, one of the named products in this range, carries a heavy seaweed note that comes across as eggy to certain noses, with weaker performance than the other scents in the set. The brand's design aesthetic has also drawn criticism for closely mirroring niche fragrance labels, pulling the originality score to 40/100 and raising questions about creative direction that buyers should weigh before purchasing.
Priced between ₹720 and ₹1184 across six sellers, the Old Money set delivers strong value where it matters most: longevity and presentation. At ₹720 for a 90ml, high-concentration fragrance set in premium bottles, the price-to-quality ratio is competitive in the Indian market. Review sentiment confirms that scent balance and gifting appeal are genuine strengths. The 40/100 originality score reflects real concerns about design copying and is not a dismissal. Flash AI recommends this set for buyers who want a reliable gift option, a travel-friendly fragrance, or a long-lasting woody parfum for everyday wear without spending significantly more.
"With a Flash AI Score of 75/100, BLA BLI BLU Men Set Of 3 Old Money earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamBLABLIBLU is an Indian fragrance brand specializing in long-lasting perfumes for men and women, with a focus on premium scent profiles at accessible price points. Their lineup includes signature offerings like the Old Money collection and versatile unisex options such as Love Drunk, formulated as parfum-strength fragrances that outlast standard EDPs and EDTs. BLABLIBLU products are widely available across major Indian marketplaces including Amazon, Flipkart, Myntra, and Purplle.
"Hats off to Bla Bli Blu for making such amazing scents !It has a smooth playful scent with a fresh opening and a soft clean dry-down.By the Beach leans ..."
"I absolutely love BlaBliBlu! The fragrance of the perfume is refreshing, elegant, and lasts for hours. It has a perfect balance of floral and woody notes — not too strong, not too light. Great for daily wear and special occasions. Definitely worth the price!"
"Fragrance of all three perfumes is too good. Fragrance feels very premium and its very long lasting . You can use or gift anyone without any hesitation."
Reviewers consistently report impressive longevity from BLA BLI BLU fragrances. The brand highlights 12+ hours of wear, and verified review feedback aligns with scents lasting for hours after application. Individual results vary depending on skin type, activity level, and which scent in the set you apply.
The available reviews and specs do not include specific sillage distance measurements. The 25% perfume oil concentration, which sits in parfum range, generally supports stronger projection compared to standard EDPs. Reviewers describe the scents as balanced rather than overpowering, suggesting moderate projection suited to office and social settings alike.
Reviewers describe the scents as suitable for both daily wear and special occasions. The balanced, refreshing woody profiles avoid being too heavy for the office or too understated for evenings. The premium packaging also makes the set well-suited for gifting at celebrations and personal milestones.
Available verified reviews do not specify seasonal preferences for this set. The woody scent profile, described by reviewers as balanced and refreshing with clean dry-downs, suggests broad versatility across occasions. Test the individual scents in your local climate to determine which work best for your environment and daily routine.
Standard Eau de Parfum formulations typically carry lower perfume oil concentration than a parfum. BLA BLI BLU positions the Old Money set at 25% perfume oil concentration, which the brand explicitly notes sits above regular EDT and EDP formats. Higher concentration generally means greater longevity and projection per spray, supporting the 12+ hour wear claim in the brand highlights.
The specs identify a woody scent profile for this set, with named products in the range including My Wingman and By The Beach. Reviewers describe the fragrances as balanced, refreshing, and smooth with clean dry-downs. Specific top, heart, and base note breakdowns are not available in current verified review data or product specifications.
Yes, skin chemistry affects how any fragrance develops on your skin. Body temperature, pH, and hydration levels all influence how a woody scent opens and dries down. Reviewers note that By The Beach in particular receives mixed feedback, with some noses picking up a heavy seaweed note that others may not register in the same way.
Apply to pulse points such as your wrists, neck, and behind your ears, where body heat diffuses the scent outward. For a high-concentration parfum like this, one or two sprays per pulse point is sufficient to reach the 12+ hour wear the brand highlights. Avoid rubbing your wrists together after applying, as this breaks down the top notes prematurely.
Store the bottles away from direct sunlight, heat, and humidity. A cool, dark cupboard or drawer works well for this. Avoid keeping the set in the bathroom, where steam and temperature fluctuations degrade the perfume oil over time. The travel-friendly format is convenient for portability, but stable storage conditions between uses extend shelf life.
The specs identify a woody scent profile across the set as a whole, with named products including My Wingman and By The Beach. Reviewers describe smooth openings and clean dry-downs throughout the range, but detailed per-bottle note breakdowns are not available in verified review data. For precise note information, check the product listing directly with your chosen seller.