Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Users report this cleanser effectively removes makeup, including waterproof types, and impurities without stripping the skin of its natural moisture, leaving it feeling soft and refreshed.
The cleanser's rich and creamy texture lathers into a soft foam, with users noting that a small amount is sufficient, making the product last longer and offering good value for the price.
The cleanser is praised for its ability to brighten the complexion, leaving skin looking clearer, smoother, and more radiant, contributing to a 'glass skin' effect.
The cleanser is formulated with natural ingredients like rice extract and soapwort extract, and is noted to be vegan and cruelty-free, appealing to users seeking conscious beauty products.
Some users, particularly those with dry or sensitive skin, have found the cleanser to be harsh and stripping, leading to dryness and irritation, and have noted it may not be suitable for their skin type.
While some find the scent pleasant, others describe it as a strong, perfumey smell that can be overpowering, with one user noting it grew on them over time.
The foaming pump mechanism, specifically mentioned for the body wash version, has been described as terrible and prone to getting stuck, potentially affecting the overall user experience.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Face Shop Rice Water Bright Cleansing Foam is a South Korean foaming face wash that targets brightening, deep cleansing, and skin moisture retention in a single step. The brand formulates it to address dead skin cell removal, dullness, and dryness, with a texture users describe as whipped cream-like. It comes in 50 ml, 100 ml, and 150 ml sizes, earns an AI Score of 83/100 on Flash AI, and carries 20,881 verified reviews across 5 platforms. Reviewers consistently highlight its ability to remove makeup, including waterproof formulas, without leaving skin tight or stripped, and note visible radiance improvement with consistent daily use.
The formula centres on rice water, a key brightening active that targets dullness and uneven skin tone on the surface. Moringa oil adds nourishment and counters the drying effect that foaming cleansers sometimes produce. Glycerin, a well-established humectant, draws moisture into the skin during the cleansing process and prevents post-wash tightness, keeping the skin barrier intact. Soapwort, a plant-derived cleansing agent, generates the soft, whipped-cream-like lather that users frequently describe as pleasant and gentle. Together, these four listed key ingredients directly address the three product concerns stated in the specs: dullness, dryness, and dead skin cell buildup. The cleanser carries both vegan and cruelty-free status, with no animal-derived components in its formulation.
This cleanser works best for normal, oily, and combination skin, though the brand lists all skin types as suitable. Dry and sensitive skin users should exercise caution. A notable portion of reviewers with these skin types report dryness and irritation after extended use, suggesting this formula may not suit everyone in that segment. Some users also find the musk and fresh lemon fragrance overpowering for daily wear, and those with fragrance sensitivity should factor this in before committing to a purchase. Reviewers who tried the foaming pump variant also report issues with the pump mechanism getting stuck, making the tube format a more reliable and consistent choice for everyday use.
Flash AI Verdict: This cleanser costs between ₹161 and ₹1613 across 18 sellers and delivers strong value at the lower end of that range. Users consistently note that a small amount covers a full cleanse, extending the product lifespan and improving cost per use. Reviewer feedback strongly supports the brightening and deep cleansing claims, and the vegan, cruelty-free formulation appeals to conscious shoppers. For normal to oily skin types targeting dullness and wanting a reliable daily cleanser, this is a dependable option at its entry price. Dry and sensitive skin users should patch test first or consider a fragrance-free alternative.
"With a Flash AI Score of 83/100, The Face Shop Rice Water Bright Foaming Cleanser - 100 ml earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamThe Face Shop is a Korean skincare brand best known for its rice-based formulations, using ingredients like rice water extract, rice bran oil, and ceramides to deliver gentle hydration and moisture barrier support. Their product range spans cleansers, toners, and emulsions with a focus on non-sticky, alcohol-free formulas suited for everyday skincare. The Face Shop is widely available across Indian marketplaces including Nykaa, Amazon, Flipkart, and Myntra.
| Features | Rice Water Bright Foaming Cleanser | Mamaearth Rice Face Wash | The Derma Co Pore Minimizing Clay Daily | Garnier Men Turbo White Double Action |
|---|---|---|---|---|
| Key Actives | Rice Water, Moringa Oil, Glycerin, Soap Wort | Niacinamide | 2% PHA, 1% Niacinamide | Icy Clay and Charcoal, Salicylic Acid… |
| Best For | general skincare | Pore Minimizing | Acne-prone skin | |
| Fragrance | Musk, Fresh lemon scent | Fresh | Unscented | Fresh |
| Price From | ₹161 | ₹83 | ₹272 | ₹217 |
"I’ve been using The Face Shop Rice Water Bright Foaming Cleanser for a few weeks now, and honestly? I’m in love. The texture is rich and creamy, and it lathers into the softest foam ever. Just a tiny amount is enough, which means the tube lasts long (super worth the price!). It smells light and calming—like a gentle floral rice scent that feels spa-like and luxurious. What I really love is how it instantly brightens up my face. And guess what? It hasn’t irritated my sensitive skin at all, which is rare. I’d definitely recommend this if you want a daily cleanser that gives you that clean, bright, almost glass-skin look!!!"
"Value for Money: Worth it if you want a gentle daily face wash that helps brighten your complexion Verdict: A great pick for daily use — especially if you’re looking for a brightening cleanser that gives your skin a natural glow."
"I am using it now for more than 2 weeks , actually I have acne skin and when I used it for the first time i could see a little change in my acne skin. One more thing if you have dry skin then you will not love it for the first time (my opinion) I have oily skin and for me in first use it self it makes my skin dry but after some times you will not feel that dryness , for smell it's ok its not a heavy smell , I think if you have clear skin and want to use it you will be happy cuz even I have ac..."
Use it once or twice daily as part of your skincare routine. Squeeze a small amount onto wet hands, work it into a soft foam, and massage gently onto your face in circular motions before rinsing thoroughly with water. Reviewers note that a little goes a long way, so the product lasts considerably longer than the pack size suggests.
Yes. The brand lists it as suitable for all skin types, and users with oily and combination skin report strong results in terms of deep cleansing and visible brightening. If you have dry or sensitive skin, be aware that some reviewers with these skin types experienced dryness and irritation, so a patch test before daily use is advisable.
Rice water is one of the four key listed ingredients and targets dullness and dead skin cell buildup on the skin surface. Reviewers report that consistent use leaves skin looking clearer, smoother, and more radiant, with some describing a glass skin effect. It also addresses dryness, one of the three skin concerns this product targets according to its specs.
Based on reviewer feedback, most users notice skin feeling softer and looking more refreshed from the first few uses. Visible brightening and improved skin clarity develop gradually over several weeks of consistent daily use. A cleanser supports skin appearance progressively, so setting realistic expectations over a multi-week timeline is the right approach.
While the brand labels this suitable for all skin types, a portion of reviewers with dry or sensitive skin report experiencing dryness and irritation with regular use. The fragrance, a combination of musk and fresh lemon, can also feel strong to those with fragrance sensitivity. Patch testing on a small skin area before incorporating it into your daily routine is the safest first step.
Unlike traditional soap-based face washes, this formulation uses soapwort, a plant-derived cleansing agent, alongside glycerin to clean without the harsh stripping effect associated with soaps. The result is a whipped, cream-like foam that feels gentler on the skin barrier. The added rice water and moringa oil also target brightening and nourishment, going beyond basic dirt removal.
Flash AI tracks this product across 18 sellers in India, with prices starting from ₹161. Comparing prices across major Indian e-commerce platforms before purchasing gives you the best chance of securing the lowest available rate. Prices vary based on pack size and seller, reaching up to ₹1613 at the higher end.
The cleanser lathers into a rich, soft, whipped-cream-like foam that reviewers consistently describe as pleasant and gentle to use. It carries a musk and fresh lemon fragrance that many find spa-like, though some find it strong. After rinsing, skin feels clean, soft, and refreshed, and reviewers note it does not leave the tight or squeaky sensation common in some foaming cleansers.
Rice water, moringa oil, glycerin, and soapwort all appear widely across skincare formulations without common safety concerns for daily use. The product also carries vegan and cruelty-free status, with no animal-derived components. If you have known sensitivities to any of these ingredients or to the fragrance blend, do a patch test before committing to daily use.
The exact concentration of rice water in this formulation is not disclosed in the available product information. Rice water is listed as one of the four key ingredients, and reviewer feedback indicates consistent brightening and radiance benefits with regular use. For precise ingredient percentages, checking the full ingredient list on the product packaging or contacting The Face Shop directly is the most reliable approach.
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