Mamaearth Ubtan Face Wash for Tan Removal, 100 ml by Mamaearth is reviewed and scored for the Indian skincare market by Flash AI. This product analysis covers performance across India's humid climate conditions in cities including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Kolkata. Prices are tracked across 11 Indian sellers including Amazon India, Nykaa, Purplle, and Flipkart. Flash AI Score: 78/100.

Mamaearth Ubtan Face Wash for Tan Removal, 100 ml — Flash AI Score 78/100
Mamaearth Ubtan Face Wash for Tan Removal, 100 ml image 1
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Ubtan Face Wash for Tan Removal

Mamaearth designed this creamy Ubtan face wash with turmeric, saffron, walnut beads, and niacinamide for daily cleansing, gentle exfoliation, and a brighter, more even complexion.

4.1
2836+ Verified Reviews
Best Price

Flash AI Score

78/100

2836+ Verified Reviews

5 Major Platforms

Score Breakdown
Cleansing & Hydration85/100
Scent & Texture85/100
Tan Removal & Brightening80/100
Skin Gentleness & Formulation70/100

Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.

Reviewed by Flash AI Editorial Team · Last updated March 2026.

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Best Deal
JioMart
In stock
₹201
Amazon
₹202Buy
Bigbasket
₹207Buy
Tata CLiQ
₹234Buy
Flipkart
₹239Buy
Compare all 11 prices on Flash

What reviewers love

Strength

Cleans effectively without drying skin

This face wash effectively cleanses the skin, removing dirt and oil without leaving it feeling dry or stripped, which is beneficial for maintaining skin hydration and comfort after washing.

2 User
Strength

Natural glow and tan removal

The inclusion of turmeric and saffron in the Ubtan face wash contributes to a natural glow and helps in removing tan, making the skin appear smoother and brighter with regular use.

Gentle, natural, and free from harsh chemicals

The face wash is formulated with natural ingredients and is free from silicones, dyes, mineral oil, and parabens, making it a gentler option that is suitable for sensitive skin and reduces the likelihood of breakouts.

Mild, refreshing scent and pleasant texture

The face wash has a mild and refreshing fragrance, and its creamy cleanser formulation provides a pleasant washing experience without being overly foamy or harsh on the skin.

4 more strengths on Flash

Worth knowing

!Limitation

Potential irritation for sensitive skin

Some users with sensitive skin have reported mild irritation, which might be due to the presence of walnut beads in the formulation, suggesting caution for those with very delicate skin.

Concerns about harshness and skin barrier stripping

There are concerns that heavily marketed online brands, including those promoting tan removal cleansers, can be harsh and potentially strip the skin barrier, advising users to be cautious and consider returning products if dissatisfied.

Ubtan may worsen tanning, prefer science-based actives

One user suggests that 'ubtan' products might worsen tanning issues and advises opting for science-based actives from reputable brands instead of ancient remedies for better results.

2 more limitations on Flash

One score. Best price. No sponsored results.

Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.

Our Analysis

The Mamaearth Ubtan Face Wash is a creamy cleanser built around a natural ingredient base, designed for daily use to cleanse the skin, target tan and uneven tone, and build a brighter complexion over time. On Flash AI, it earns an AI Score of 78/100, backed by 2,836 verified reviews across 5 platforms, making it one of the more widely reviewed face washes in the tan removal and brightening category. The score reflects strong performance in cleansing efficacy, hydration retention, scent, and texture, with more moderate marks for overall formulation gentleness.

The formulation combines turmeric and saffron, ingredients recognised in skincare for their brightening and tone-evening properties. Walnut beads contribute light physical exfoliation, working to lift dead skin cells and refine surface texture with regular use. Niacinamide supports skin tone correction and helps maintain the skin barrier. Liquorice extract targets the appearance of sun damage and aids in reducing the look of tan over time. Carrot seed oil and orange oil contribute nourishment and a warm, refreshing sensory note to the washing experience. The creamy formula contains no silicones, dyes, mineral oil, or parabens, and uses an IFRA-certified fragrance for the scent component.

Most reviewers with normal to combination skin report effective cleansing without the post-wash tightness or stripped feeling common with harsher formulations. Skin feels hydrated after rinsing, and reviewers describe the mild fragrance as pleasant and refreshing rather than overpowering. Users with very sensitive or reactive skin should proceed with caution. Some reviewers report mild irritation, likely connected to the walnut beads used for physical exfoliation. A portion of reviewers also notes that traditional ubtan-based formulations may not deliver results comparable to science-backed actives for stubborn tan or persistent pigmentation, and those with advanced concerns may benefit from pairing this with a targeted treatment.

Flash AI rates this product 78/100. Available between ₹201 and ₹312 across 11 sellers, it offers competitive pricing for a multi-ingredient tan removal and brightening face wash. At the lower end of that range, around ₹201, the combination of turmeric, saffron, niacinamide, and liquorice extract represents solid value in a daily cleanser format. Review sentiment supports the product's cleansing and brightening claims for consistent use over several weeks. This face wash performs best as a daily routine step rather than a quick-fix solution. For mild to moderate tan, dullness, or uneven tone on skin that tolerates physical exfoliants, it is a practical and affordable daily choice. Users with sensitive skin or deeper pigmentation concerns may benefit from supplementary targeted care alongside it.

"With a Flash AI Score of 78/100, Mamaearth Ubtan Face Wash for Tan Removal, 100 ml earns its ranking through demonstrated, cross-platform results."

— Flash AI Editorial Team
Specifications
Highlighted FeaturesNatural
Skin TypeAll Skin Types
Free OfSilicones, Dyes, Mineral oil, Parabens
ScentIFRA Certified Fragrance
Volume150ml
ConcernTan Removal, Uneven Tone, Brightening
BenefitsCleansing, Skin-Soothing, Nourishes Skin, Protects Skin from Damage, Skin Brightening Agent
Age RangeAdult
FormulationCreamy cleanser
Item Weight0.18 Grams

About Mamaearth

Mamaearth

Mamaearth is an Indian personal care brand offering a wide range of skincare, haircare, and body care products formulated with natural ingredients like onion, rice water, and cocoa butter. Known for their toxin-free philosophy—free from parabens, sulfates, silicones, and mineral oils—they focus on accessible, clean beauty for everyday routines. Their products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.

How it compares

Features Ubtan Face Wash for Tan Removal Mamaearth Rice Face Wash The Derma Co Pore Minimizing Clay Daily Garnier Men Turbo White Double Action
Key Actives Turmeric, Saffron, Walnut Beads, Carrot Seed Oil, Liquorice Extract, Niacinamide, Orange Oil Niacinamide2% PHA, 1% NiacinamideIcy Clay and Charcoal, Salicylic Acid…
Best For general skincare Pore MinimizingAcne-prone skin
Fragrance IFRA Certified Fragrance FreshUnscentedFresh
Price From ₹201 ₹83₹272₹217

What buyers say

Read all 2836+ reviews
★★★★☆

"?I recently started using this Mamaearth Face Wash and I?m genuinely impressed so far. My skin (which tends to be oily/combination) feels much cleaner after each wash and there?s a fresh glow that wasn?t there before.The texture is pleasant?not harsh or overly foamy?so it doesn?t strip the skin or leave it feeling tight. I also appreciate that it uses gentler ingredients and doesn?t feel like it's loading my skin with unnecessary chemicals.Highlights that stood out:"

V
Verified Buyer on Google
★★★★★

"I?ve been using Mamaearth?s face wash for a while now and I must say it?s a great product. It has a refreshing fragrance and feels very gentle on the skin. After washing my face feels clean soft and oil-free without feeling dry or stretched. It's made with natural ingredients which is a big plus especially for sensitive skin. I also noticed fewer breakouts after regular use. Definitely a good choice for daily skincare!"

V
Verified Buyer on Google
★★★★★

"Gentle & Refreshing Face Wash!I purchased Mamaearth Urban Natural Face Wash from Myntra and I?m very satisfied. It feels soft on the skin cleans dirt and oil effectively without making the face dry. The fragrance is mild and refreshing perfect for daily use. Made with natural ingredients it feels safe and suits all skin types. Great value for money and a must-have for a clean and fresh look."

V
Verified Buyer on Google

Frequently asked questions

How often should I use the Mamaearth Ubtan Face Wash?

This face wash is formulated for everyday use. Apply an adequate amount to a wet face, massage gently in circular motions with your fingertips, and rinse with water. You can use it once or twice daily depending on your skin's needs, though consistent daily use is what delivers the cumulative brightening and cleansing benefits reviewers report.

Is the Mamaearth Ubtan Face Wash suitable for oily, dry, and combination skin types?

The product is formulated for all adult skin types. Reviewers with normal to combination skin report effective cleansing without dryness or post-wash tightness. If you have dry skin, monitor your skin's response to the walnut beads, which provide light physical exfoliation and may feel more active on drier skin with repeated use.

What does niacinamide do in this face wash?

Niacinamide is a form of vitamin B3 that helps correct uneven skin tone and supports barrier function. In this formulation, it works alongside turmeric and saffron to contribute to the brightening and tone-evening effects the product targets. As a rinse-off product, results from niacinamide build with consistent daily use over several weeks rather than appearing immediately.

How long does it take to see visible results with this face wash?

Based on reviewer feedback, visible improvements in skin brightness and texture tend to develop after several weeks of consistent daily use. Tan reduction and a more even complexion are gradual benefits, not immediate ones. Reviewers describe a natural glow and smoother surface appearing over time rather than after a single wash.

Is this face wash safe for sensitive skin?

The formulation is free from silicones, dyes, mineral oil, and parabens, which reduces common irritant triggers. However, some reviewers with sensitive skin report mild irritation, likely connected to the walnut beads used for physical exfoliation. If your skin is easily reactive, do a patch test before regular use and consider whether a physical exfoliant suits your skin type before committing.

How does the Ubtan face wash differ from a standard daily cleanser?

Unlike a basic cleanser that focuses only on removing dirt and oil, this face wash combines cleansing with skin brightening, light physical exfoliation via walnut beads, and targeted support for uneven tone and tan. Ingredients such as turmeric, saffron, niacinamide, and liquorice extract add active benefits to your daily wash that a plain cleanser does not provide. That said, some reviewers note that those with advanced pigmentation concerns may need a dedicated targeted treatment alongside it.

Where can I buy the Mamaearth Ubtan Face Wash at the lowest price?

The face wash is available across 11 sellers with prices ranging from ₹201 to ₹312. To find the lowest price, compare across major Indian retail platforms such as Amazon India, Flipkart, and Nykaa. Prices shift with seller promotions and stock levels, so checking multiple platforms before purchasing is a practical step to secure the best deal.

What does the Mamaearth Ubtan Face Wash feel and smell like?

The product is a creamy cleanser, so it is not heavily foaming. The walnut beads deliver a gentle exfoliating sensation during application. Post-wash, reviewers consistently describe skin as feeling clean and hydrated rather than tight or stripped. The IFRA-certified fragrance is mild and refreshing, and reviewers generally find it pleasant rather than overpowering.

Are walnut beads safe to use on the face daily?

Walnut beads are a physical exfoliant included to refine skin texture and lift dead skin cells. Used as directed with gentle circular motions, they are well-tolerated by most users. Some reviewers with sensitive or delicate skin report mild irritation connected to the beads, so those with reactive skin should use this product with care and watch for any signs of over-exfoliation with daily use.

Does the Mamaearth Ubtan Face Wash have a fragrance?

Yes, this face wash contains a fragrance certified by IFRA, the International Fragrance Association, which sets global safety standards for fragrance ingredients in personal care products. Reviewers generally describe the scent as mild and refreshing rather than strong or synthetic. If you have known fragrance sensitivity, factor this in before purchasing.

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