Score computed from verified review sentiment, ingredient efficacy, and cross-platform consistency.
Reviewed by Flash AI Editorial Team · Last updated March 2026.
Provides a noticeable glow and radiance, brightening the skin tone for a more luminous complexion. Users report improved brightness and a more even skin tone, reducing the appearance of dark spots and acne marks.
Deeply cleanses the skin by removing dead skin, dirt, oil, and pollution without stripping essential moisture. This leaves skin feeling hydrated, soft, supple, and refreshed, without causing dryness or making the skin oilier.
Leaves skin feeling soft, dewy, fresh, and with a natural finish. The creamy, soothing texture and pleasant fragrance contribute to a pleasant user experience, with a small amount of product being sufficient for effective cleansing.
Formulated with beneficial ingredients like Niacinamide and Rice water, which nourish and protect the skin. Niacinamide helps hydrate and reduce dark spots for an even skin tone, while Rice water is known for brightening effects.
Can cause dryness or irritation for users with dry or sensitive skin types. Some users report that the product may exacerbate existing dryness, leading to discomfort.
Flash AI has analysed more potential drawbacks from verified reviews and expert sources for this product.
Flash AI analyzes thousands of reviews across Amazon, Nykaa, YouTube & Reddit, etc. to give you one honest score — and finds you the best price in India.
The Mamaearth Rice Face Wash is a gel-formula daily cleanser that combines Rice Water and Niacinamide to target dullness, uneven skin texture, and enlarged pores. Made in India, this 100ml product comes in tube packaging and suits all adult skin types. It earns a Flash AI Score of 96/100, with 2,508 verified reviews across 5 platforms substantiating this rating, placing it among the most-reviewed face washes in its segment. The formula removes dirt, oil, pollution, and dead skin cells while preserving the skin's moisture balance, leaving skin feeling hydrated, soft, and refreshed after each wash.
Rice Water and Niacinamide are the two highlighted ingredients in this formula, each serving a distinct purpose. Rice Water contributes brightening effects and helps refine skin texture with regular use, working toward a more luminous, even-toned complexion. Niacinamide, the listed active ingredient, helps hydrate skin, reduce the appearance of dark spots and acne marks, and promote a more even skin tone. The water-based gel formula penetrates deeply, contributing to refined pores and a clearer skin appearance. The formulation carries sulphate-free, SLES-free, paraben-free, phthalate-free, silicone-free, and soap-free credentials, removing common irritants present in standard face washes. The product also holds dermatological testing certification, Made Safe certification, and cruelty-free status.
This face wash suits all adult skin types and performs particularly well for oily and combination skin, where users report improved glow, reduced pore visibility, and a more even complexion with regular use. Reviewers also note that a small amount of product is sufficient per wash. Users with dry or sensitive skin should exercise caution. Verified reviewers report that the product can cause dryness or irritation for those with dry or sensitive skin, and a portion note it may worsen existing dryness. Patch-test before committing to daily use and follow each wash with a hydrating moisturiser to counter any tightening effect.
Flash AI rates this face wash 96/100, with perfect scores of 100 in both Effectiveness and Texture/Formula. Thirteen sellers stock this face wash at prices between ₹83 and ₹558, with ₹83 serving as an accessible entry point for first-time buyers wanting to evaluate the formula before committing further. Review sentiment from 2,508 responses confirms consistent delivery on brightness, gentle cleansing, and skin texture improvement. For adults building a glass skin routine on a practical budget, this face wash offers solid value at the lower price points and earns a strong recommendation from Flash AI for oily to combination skin types.
"With a Flash AI Score of 96/100, Mamaearth Rice Face Wash - With Rice Water & Niacinamide For Glass Skin (100ml) earns its ranking through demonstrated, cross-platform results."
— Flash AI Editorial TeamMamaearth is an Indian personal care brand offering a wide range of skincare, haircare, and body care products formulated with natural ingredients like onion, rice water, and cocoa butter. Known for their toxin-free philosophy—free from parabens, sulfates, silicones, and mineral oils—they focus on accessible, clean beauty for everyday routines. Their products are widely available across major Indian marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Purplle.
| Features | Rice Face Wash | The Derma Co Pore Minimizing Clay Daily | Garnier Men Turbo White Double Action | Cetaphil Gentle Skin Cleanser Face |
|---|---|---|---|---|
| Key Actives | Niacinamide | 2% PHA, 1% Niacinamide | Icy Clay and Charcoal, Salicylic Acid… | Glycerin |
| Best For | general skincare | Pore Minimizing | Acne-prone skin | Dryness |
| Fragrance | Fresh | Unscented | Fresh | Unscented |
| Price From | ₹83 | ₹272 | ₹217 | ₹1189 |
"The product is excellent. It gives my face a glow and my pores has been reducing since I started using this product. Thanks to Mamaearth."
"Amazing Face Wash ? Truly Gives a Fresh Glass Skin LookI?ve been using the Mamaearth Rice Face Wash with Rice Water & Niacinamide for the past 3-4 months ..."
"It's a good product and I've been exploiting this product for 2 years and it's suitable for oily skin it's removes the excess oil in our face but for sure this product doesn't suit for dry skin."
Use this face wash twice daily, once in the morning and once at night, for best results. Wet your face, apply a small amount of the gel to your fingertips, work it into a lather, massage gently over your face, and rinse thoroughly. Verified reviewers note that a small quantity is sufficient for each wash, making the 100ml tube last well with regular use.
Yes, this face wash suits all skin types including oily and combination skin. Users with oily skin report improved glow, reduced pore appearance, and cleaner skin with regular use. The water-based gel formula removes excess sebum without leaving a greasy residue or causing over-drying.
Niacinamide is the active ingredient in this formula. It helps hydrate the skin, reduce the visibility of dark spots and acne marks, and support a more even skin tone. With consistent use, it contributes to a brighter and clearer complexion over time.
Verified reviewers report improvements in glow, brightness, and skin texture with regular continued use. Improvements in dark spots and uneven tone tend to become visible with consistent daily application over several weeks. Results vary by skin type, and a face wash delivers gradual change, so maintaining a regular routine matters.
Some users with dry or sensitive skin report that this face wash can cause dryness or irritation, and a portion note it may worsen existing dryness. If your skin is dry or sensitive, patch-test the product on a small area before full use. Following each wash with a hydrating toner or moisturiser reduces the risk of discomfort.
This face wash is soap-free, sulphate-free, SLES-free, paraben-free, phthalate-free, and silicone-free, making it a cleaner formulation than most standard soap-based cleansers. Beyond basic cleansing, it includes Niacinamide and Rice Water to target brightening and pore refinement. It also carries dermatological testing certification and Made Safe certification, which standard soaps typically do not offer.
This face wash is available across 13 sellers, with prices starting from ₹83. Comparing prices on major Indian e-commerce platforms such as Amazon India, Flipkart, and Nykaa can help you find the best current deal. Always purchase from verified sellers to ensure you receive a genuine product.
The gel formula has a creamy, soothing texture that lathers well with a small amount of product. Reviewers describe the fragrance as fresh and pleasant. After rinsing, skin feels soft, dewy, and refreshed without a tight or stripped sensation, and the finish is natural rather than dry.
This face wash carries dermatological testing certification and Made Safe certification, providing a verified safety profile for daily application. Its free-from credentials, including sulphate-free, paraben-free, phthalate-free, and silicone-free formulation, further reduce the risk of irritation for most users. If you notice any unusual reaction, stop use and consult a dermatologist.
This face wash has a shelf life of 24 months from the date of manufacture, as stated in the product specifications. Store it in a cool, dry place and seal the tube properly after each use to maintain product quality through this period.
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